Illumin

• Advanced Targeting: Illumin provides highly granular targeting options, allowing publishers to deliver ads based on demographics, location, device type, and user behavior. This ensures ads are shown to the right audience, increasing engagement and click through rates.
• Dynamic Pricing: They use advanced algorithms to optimize ad pricing in real-time, ensuring that publishers receive the highest possible revenue per impression.
• Comprehensive Reporting: You can access real-time performance analytics to monitor campaign progress, evaluate the effectiveness of ads, and adjust strategies accordingly.
• Self-Serve Platform: Illumin provides a self-serve programmatic buying/selling that gives you control over ad placements while tapping into a vast pool of demand sources​.
• Relevant Ads: They ensure that ads are aligned with the content of your website, to eliminate the risk of serving irrelevant ads.
  

Illumin supports all major payment methods. Publishers can choose between monthly or annual payment cycles, with additional payment options including Capchase financing. This enables installments and can provide financial flexibility depending on the publisher's needs.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Illumin typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded in Toronto
• Programmatic advertising platform that specializes in journey-based advertising
• Offers multiple ad formats

Illumin operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

• Genuine Traffic Source: Publishers must have genuine, organic traffic
• Minimum Traffic Requirements: Although specific thresholds may vary, publishers typically need a stable volume of monthly traffic. Sites with higher traffic tend to be prioritized for onboarding.
• Content Quality: Websites should have original, high-quality content that complies with Illumin’s policies.

• Display Ads: Standard banner ads are available in various sizes, including 300x250, 728x90, 160x600 and others, allowing publishers to integrate these easily within their site layout.
• Native Ads: These ads blend seamlessly with content, increasing engagement by matching the look and feel of the site.
• Video Ads:  Illumin offers video monetization, including both in-stream and out-stream formats, for publishers looking to leverage multimedia.
• Interstitial Ads: These are full screen ads that appear between content transitions, typically when a user clicks from one page to another. They are designed to capture full user attention without disrupting the user experience.
• Pop-Under Ads: These ads open in a new browser window beneath the user’s current window, offering an additional way to generate revenue while being less intrusive than traditional pop-up ads.
• Audio Ads: Ideal for publishers with audio content (like podcasts or music platforms)
• Interactive Ads: These ads encourage greater user engagement by incorporating interactive elements, such as hover effects or click-to-expand features.