Adapex.io

Following are the products offered by Adapex.io- 

• Header bidding solution- Publishers are permitted to auction their existing ad inventory in real time.
  
• M4 Tech Suite: Includes Matrix (analytics dashboard), Merlin (advanced wrapper technology), Magma (AI optimization), and Magnify (audience development). 
  
• Data Refinery: An AI-powered identity and data platform that enables privacy-first targeting using first-party data and alternative IDs. 
  
• Offerwall: A monetization tool that provides users with choices, such as viewing rewarded ads, leading to consistent revenue lifts
• Native Ad monetization- Native ads blend seamlessly into the content and appear as a part of it. Adapex.io offers ad solutions for native ad placements between the videos. 
  
• Ad exchange and demand sources- Publishers are connected to various demand sources like DSPs, SSPs to create high competition for optimizing effective revenue generation. 
• Ad optimization tools- Ad optimization tools are also provided by Adapex.io to utilize data analysis and machine learning for delivery of effective ad solutions.
  

Here are the following features of Adapex.io- 

• Programmatic Monetization- Adapex.io makes use of real-time bidding as well as header bidding for publishers to offer the best possible price for ad inventories when put up on auction.
• Cross-platform support- The platform supports and works across a wide range of websites, mobile apps, and different video content which ultimately enable publishers to monetize the content over different devices.
• Real-time reporting and analytics- Publishers can get hold of analytics and real-time reporting to track performances through different parameters like CTR, CPM, eCPM to maximize the revenue.
• Dynamic creative optimization- Ads are automatically designed and tailored to match every user experience, behavior, demographics and interest. This in turn, improves ad relevance for the viewers.
• Reporting and real-time analysis- Publishers are allowed the access to real-time reporting and tracking the analytics through CPM, CTR, eCPM and so on.
• Ad quality control- Adapex has a strict brand safety and prevents all kinds of frauds to offer high-quality ads and make the experience of viewers pleasant.
• Global Reach- Publishers are allowed to access demand across global publishers which aid to increase the competition for ad inventories.
  

To become an Adapex publisher:

• Visit the official website..
• Fill out the registration form with your website and contact information.
• The Adapex team will review your submission and reach out with the next steps.

These are the ad formats supported by Adapex.io- 

• Display ads- These are traditional display banners presented in specific locations of the website.
• Video ads- Ads that play between, after and before video content.
• Mobile ads- These are full-screen ads which appear at transition points on the mobile apps.
• Native ads- These ads generally appear on the content feed and match the style and format of the original content.
• Display hybrid ads- Hybrid ads aim to combine both rich media and display ads.
• Programmatic directs- Guaranteed ads where the advertisers and the publishers decide upon a fixed rate for the inventories.
  

Adapex provides the following payment details:

• Payment Schedule: Payments are made in the first week of each month, with a net 60-day payment term.
• Minimum Payout Threshold: $200. Unpaid revenue below this threshold will accrue until the minimum is reached.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Adapex typically offers competitive CPM rates, they can largely vary depending on these factors. However, the platform's Data Refinery solution has demonstrated CPM and revenue uplifts of 6–18% by leveraging AI-driven contextualization and first-party data.

• Established: 2013
• Headquarters: New York, NY, USA, with additional offices in San Francisco and Milan. 
• Global Reach: Serves publishers and advertisers worldwide. 
• Ad Formats: Supports display, native, video, audio, CTV, rich media, and in-app ads. 
• Technology: Offers the M4 Tech Suite™, including Matrix dashboard, Merlin wrapper, and Magma analytics. 
• Payment Terms: Flexible terms tailored to publisher needs. 
• Payment Methods: Utilizes Tipalti platform for streamlined payments. 
• Integration: Provides options via Google Tag Manager, direct page placement, and Prebid modules.

Adapex supports monetization across various site types and verticals, including:

• News and Media: Websites focusing on current events and journalism.
• Entertainment: Platforms offering movies, music, and other forms of entertainment.
• Finance: Sites providing financial news, advice, and services.
• Retail: E-commerce platforms and online stores.

Adapex serves publishers globally, offering solutions that cater to a worldwide audience. Their platform supports monetization across various regions, ensuring publishers can reach audiences around the world.

Adapex partners with publishers who own and operate websites with quality content that complies with industry standards and regulations. While specific eligibility criteria are not publicly detailed, Adapex emphasizes transparency and performance in its partnerships.

Adapex operates on a revenue-sharing model, where publishers earn a portion of the net advertising revenue generated. The exact revenue share percentage is specified in the Purchase Order agreed upon by both parties.