Adapex.io

Following are the products offered by Adapex.io- 

• Header bidding solution- Publishers are permitted to auction their existing ad inventory in real time. 

• Native Ad monetization- Native ads blend seamlessly into the content and appear as a part of it. Adapex.io offers ad solutions for native ad placements between the videos. 

• Ad exchange and demand sources- Publishers are connected to various demand sources like DSPs, SSPs to create high competition for optimizing effective revenue generation. 

• Reporting and real-time analysis- Publishers are allowed the access to real-time reporting and tracking the analytics through CPM, CTR, eCPM and so on. 

• Ad optimization tools- Ad optimization tools are also provided by Adapex.io to utilize data analysis and machine learning for delivery of effective ad solutions.
• Dynamic creative optimization- Ads are automatically designed and tailored to match every user experience, behavior, demographics and interest. This in turn, improves ad relevance for the viewers.

Here are the following features of Adapex.io- 

• Programmatic Monetization- Adapex.io makes use of real-time bidding as well as header bidding for publishers to offer the best possible price for ad inventories when put up on auction. 

• Cross-platform support- The platform supports and works across a wide range of websites, mobile apps, and different video content which ultimately enable publishers to monetize the content over different devices. 

• Real-time reporting and analytics- Publishers can get hold of analytics and real-time reporting to track performances through different parameters like CTR, CPM, eCPM to maximize the revenue. 

• Ad quality control- Adapex has a strict brand safety and prevents all kinds of frauds to offer high-quality ads and make the experience of viewers pleasant.
• Global Reach- Publishers are allowed to access demand across global publishers which aid to increase the competition for ad inventories.

Adapex.io offers flexible payment terms, which can be tailored to the needs of individual publishers. Specific payment cycles and models depend on the publisher’s agreement with the platform.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Adapex.io typically offers competitive CPM rates, they can largely vary depending on these factors.

• Provide header bidding solution. 
• Offers programmatic video monetization. 
• Support brand safety and quality of delivery. 
• Encourages and engages in dynamic creative optimization.

Adapex.io operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

For publishers to use Adapex.io, the quality of content for the ad should be original and adhere to content policies. The publishers should present a minimum threshold value of traffic as well. Moreover, the publishers should also be inclined to follow all the Adapex.io ad policies once signed in. 

Adapex.io's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

These are the ad formats supported by Adapex.io- 

• Display ads- These are traditional display banners presented in specific locations of the website. 

• Video ads- Ads that play between, after and before video content. 

• Mobile ads- These are full-screen ads which appear at transition points on the mobile apps. 

• Native ads- These ads generally appear on the content feed and match the style and format of the original content. 

• Display hybrid ads- Hybrid ads aim to combine both rich media and display ads.
• Programmatic directs- Guaranteed ads where the advertisers and the publishers decide upon a fixed rate for the inventories.