Adnuntius

• Self-Service Platform: As a self-serve platform, Adnuntius allows smaller businesses and advertisers to create and manage their campaigns with ease, providing affordable entry points for publishers​.
• Data Solutions: Combines CDP (Customer Data Platform) and DMP (Data Management Platform), helping publishers activate first-party data across their ad inventory​.
• Programmatic Marketplace: An alternative to traditional programmatic advertising, programmatic advertising offers direct access to buyers with enhanced transparency and reduced tech costs​.

• Advanced Data Integration: Unifies first-party and third-party data, enabling better audience segmentation and ad targeting.​
• Privacy Focused: Adnuntius supports privacy-first strategies, including consent management tools to ensure compliance with regulations like GDPR​.
• Cross-Channel Revenue Optimization: Offers seamless integration across desktop, mobile, and video ad formats, ensuring efficient monetization for publishers.
• Programmatic and Direct Sales: Combines programmatic advertising with direct sales solutions to maximize revenue​.

Adnuntius offers flexible payment options, typically based on a performance-driven model. This structure allows publishers to benefit from minimal upfront costs while ensuring that earnings are tied to ad performance​.

Adnuntius provides competitive CPM rates that vary depending on the ad format, targeting, and audience quality. The programmatic marketplace ensures that publishers can achieve the best rates by connecting directly with top buyers​.

• Founded in: 2015
• Headquarters: Oslo, Norway
• Platform Type: Ad Tech (Ad Serving, Programmatic, Data Solutions)
• Supported Ad Formats: Native Ads, Display Ads, Video Ads
• Key Clients: Various sectors, including news, retail, and media

Adnuntius works with a diverse range of publishers, including news outlets, media organizations, and e-commerce sites. Its solutions are adaptable to a variety of content types and audience profiles​.

Adnuntius operates globally, offering ad solutions across multiple regions, including North America, Europe, and key international markets​.

Adnuntius is suitable for publishers of all sizes, from small websites to large media networks. The platform is designed to scale with the publisher's growth and requirements​.

Revenue share agreements are customized based on publisher needs, with a focus on maximizing ad revenue. Adnuntius’ transparency ensures that publishers can track their earnings and performance​.

• Native Ads: These ads blend seamlessly with content, increasing engagement by matching the look and feel of the site.
• Display Ads: Banners and rich media ads that adapt across devices.
• Video Ads: Offers video monetization, including pre-roll, mid-roll, and out-stream formats.