Audigent

Here are the products offered by Audigent.com- 

• Data management tool- DMP on Audigent assists the publishers to draft a detailed segment for the audience. This is based on demographics, user behavior, preferences, etc. 

• Programmatic solution for advertising- Advertisers on Audigent can bid on inventories to make high-quality placements as well as better targeting. 

• Advertising solutions for native ads- Native units for ads blend seamlessly with the original content and provide a non-intrusive experience to the viewers without causing any hindrance. 

• Audience segmentation and targeting- Audience segmentation tools are built on various first-party data like behavior, demographics, geography and so on. 

• Audience Data Marketplace- This is a place where the publishers can acquire valuable segments of audience based on insights upon first party data. 

• Management of Cross-channel campaigns- Brands are permitted to run integrated campaigns across several digital platforms as well as integrate itself seamlessly with DSPs and other adtech solutions. 

Following are the features and attributes of Audigent- 

• Data utilization of first-party- The platform utilizes the first-party data acquired from the publishers to create a responsive audience segment. Such information includes information on purchase intent, preferences and so on. 

• Segmentation and audience targeting- Tools are provided by Audigent for data segmentation that help the advertisers to target audiences based on geographic location, device types and other factors concerned. 

• Programmatic advertising- Programmatic advertising solutions are provided for automated purchase and placement of the digital ads. Factors like Private marketplace and real-time bidding comes into consideration. 

• Direct deals and private Marketplace- Deals on private marketplace are supported by Audigent on its platform. This helps the publishers to bid on premium inventory of ads as well as access to exclusive placements of ads. 

• Analytics and reporting- Comprehensive analytic tools and real-time reporting metrics are offered by Audigent to track the performance of the campaigns and measure ROI. Metrics that help you decide the progress are conversion rates, CTR, impressions and many more. 

Payment on Audigent works on the Net-30 or net-45 system where transactions are done at the end of a month. Methods of transactions include bank transfer, PayPal, Wire Transfer and so on. Tax forms might also be submitted by the publishers based on their geographic location.

• It is a data-driven ad platform. 
• Offers seamless native ads for non-intrusive viewability. 
• Features data marketplace to acquire valuable segments. 
• Aids in monetizing through access to first-party data.

Quality content must be maintained by the publishers on Audigent. They are expected to have a minimal traffic threshold to associate with Audigent. Moreover, the publishers must have the capacity to implement tags and SDKs for smooth ad integration. 

• Display ads- These are traditional banner ads which appear sometimes at the bottom, sides or top of the page. 

• Programmatic directs- These are direct deals where the publishers can negotiate the rates and terms. This way the publishers can offer exclusive as well as premium ad space. 

• Rich media ads- These ads involve some form of user interaction such as display of additional content, clicks, etc. 

• Video ads- These are ads that either play before, between or after the main content. 

• Connected TV ads- Advertising on connected TV platforms are also supported by Audigent like streaming service, gaming consoles, etc. 

• Custom ad units- Works with publishers to create custom units specific content strategy and designs.