Audio.ad is a digital audio advertising solutions company that aids agencies and trading desks via audio-centric DSP. It was established in Nov 2014 by Carlos Córdoba, German Heredia. They are a regional digital audio publishing solutions company connecting to more than 55 million people who regularly consume radio and online music content.
The firm believes publishers must be adaptable to the dynamic nature of content consumption because digital audio grows to the reduction or stagnation of traditional radio audiences. Therefore, to remain relevant, publishers need to reconsider digital strategies to locate and target the audience. The digital audio inventory is an essential asset to Publishers that look to inculcate novel and promising experiences for consumers and advertisers.
Audio.ad works with digital audio ads. It helps traditional radio maximize the value of digital audio inventory and improves the knowledge publishers have about their audience.