Browsi

Following are the products offered by Browsi- 

• Contextual targeting apps- Targeting based on AI-Driven methods to create page content ads most relevant to the real content.

• Real-time analytics tool- Tracking and reporting of progress of ad campaigns is done via tools offered by Browsi. 

• Native Ad optimization- Integration of organic and relatable content ads in the videos to create more engagement. 

• Optimization of eCPM- Revenue generation is increased through ads that are more relevant creating better strategies for placement. 

•  In-page ad units- Placement of ads within content generates more organic revenue and increases viewability.
• Integration of header bidding- Pre-bid systems are present that can help the users to access the demand source and escalate competition.

These are the features and attributes of Browsi- 

• Contextual Ad Targeting- AI technology is utilized to serve the ads based on content relevant to the page. This in turn increases the engagement. 

• Maximizing Revenue- Through improving Ad relevance, publishers are able to create more engagement and hence maximize revenue through eCPM. 

• In-Page optimization of ads- Ads are featured on the page to increase visibility and also Ad engagement. 

• Effective integration- Major ad networks are integrated with the help of Browsi that includes Google AdSense, AdX and so on. 

• Real-time reporting and analytics- Publishers can monitor real-time reporting as well as provide analytics on ad campaigns to optimize the ad revenue generation.
• Supporting native ads- Browsi aims to deliver native ads which feel and look similar to the real content for a seamless experience.

Payment by Browsi is generally processed on a monthly basis, at the end of every month. This is also regarded as Net-30 payment once the earnings are generated after the first month. The minimum threshold for payment is standardised to $50-$100 based on the method of transaction.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Browsi typically offers competitive CPM rates, they can largely vary depending on these factors.

• Presents Contextual native ads. 
• Ads are generated based on the content of the page rather than the behavior of the viewers. 
• Integration of header bidding.
• Optimized for both mobile apps and desktop websites.

Browsi operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

Publishers must provide high-quality content to work with Browsi. The data must be organic, original and not plagiarized to target user engagement. Moreover, the website should maintain a minimum traffic threshold to associate with Browsi. This is generally 10,000-50,000 monthly.

Browsi's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

Here are the following ad formats supported by Browsi- 

• Native ads- These are ads that are embedded in the content increasing engagement. 

• In-page ads- Such ads are placed directly within the content without disruptions of the user experience. 

• Sticky ads- As users scroll down the page, these ads are visible on the screen. These provide high visibility without spoiling the viewability. 

• Banner ads- These ads also blend into the style and content of the website. They rather appear as a part of the page layout.
• Customizable ad unit- Publishers are permitted to customize the size and style of the ads to optimize their engagement.