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With +10 years of experience in the field digital advertising, Denakop helps publishers monetize their content through programmatic header bidding. Specializing in a variety of high-impact ad formats with automatic placement from the implementation of a single tag, the platform boasts a network of over 350 publishers, with advanced audience targeting and campaign management support. Denakop focuses on transparency, direct communication with publishers, and real-time performance tracking to streamline and optimize the content monetization process.
Headquartered in São Paulo, the company works with more than 50 on demand platforms (DSPs), to help Brazil's largest publishers get the highest bids for their inventory. Some of their major DSPs include Google, Xandr, Verizon, Magnite and RTB House. Denakop's TAG technology already has Header Bidding implemented on their server to maximize the value of each ad impression and increases competition among advertisers.
As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue.
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