Duration Media
Duration Media is a leading global ad tech company with a range of products to help create incremental, highly viewable impressions and new revenue streams for publishers.
Duration Media Description
Duration Media is a leading global ad tech company with a range of products to help create incremental, highly viewable impressions and new revenue streams for publishers. The network's consolidated ad tech stack is designed to ensure ad units are seen by users for longer durations, thereby maximizing your monetization potential. Duration Media is a Google Certified Publisher Partner (GCPP), with a newly-introduced sustainable ad tech product called Sequency. Sequency allows publishers to curate highly viewable, eco-friendly and premium ad impressions which can increase inventory fill rates by 48%-61%.
Through partnerships with major DSPs, Sequency also creates an incentive for advertisers to purchase direct-sold inventory, PG and PMP deals, helping publishers increase CPMs and boost revenue. With a focus on innovative solutions, revenue optimization, sustainable green media technology, and advanced analytics and viewability metrics, Duration Media helps publishers achieve better engagement and higher earnings while reducing data waste and carbon emissions.
Quick Facts
- Quick Setup
- High CPMs
- Multiple Formats
- Global Fill Rates
- Google Publishing Partner
- Excellent Client Service
Duration Media Products
- Direct Demand: Sequency creates an incentive for buyers to purchase highly viewable direct-sold inventory
- PMP Deals: Sequency can be packaged by publishers as a highly viewable “green” PMP deals to give advertisers access to top-tier ad spaces that are not available in open exchanges.
- Green Media Solutions: Sequency gives publishers a “green media” solution for advertisers demanding low carbon ad products. Reducing data waste from unnecessary bid requests and non-viewable ads can make ads perform better while reducing carbon emissions.
Duration Media Software Images
Duration Media Payment Info
Duration Media CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Duration Media typically offers competitive CPM rates, they can largely vary depending on these factors.
Duration Media Key Facts
- Duration Media's Viewability-as-a-Service™ helps publishers increase highly viewable ad inventory and revenue, averaging over 85% viewability
- With a global presence in key cities like New York, London, Los Angeles, and Miami, Duration Media offers scalable solutions to digital publishers worldwide
- The company has a proven track record of helping premium publishers generate incremental revenue by delivering fraud-free and brand-safe advertising
- Duration Media provides SaaS-based software solutions that empower publishers to create and sell highly viewable ad impressions
Duration Media Geos Served
Duration Media operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences
Duration Media Publisher Eligibility
Duration Media Ad Formats
- Display Banner Ads: Gain access to a number of high impact ad sizes with technologies that allows the banner ads to auto-refresh based on viewable impressions.
- Video Ads: Increase your website's review with high impact video content embedded within or around online video content to capture viewers' attention and convey the advertiser's message.
- Native Ads: Additional revenue with seamlessly integrated ads that match the look, feel, and function of the surrounding content, while providing a non-disruptive user experience.
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