Duration Media Description

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Advertising Disclosure

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Duration Media is a leading global ad tech company with a range of products to help create incremental, highly viewable impressions and new revenue streams for publishers. The network's consolidated ad tech stack is designed to ensure ad units are seen by users for longer durations, thereby maximizing your monetization potential. Duration Media is a Google Certified Publisher Partner (GCPP), with a newly-introduced sustainable ad tech product called Sequency. Sequency allows publishers to curate highly viewable, eco-friendly and premium ad impressions which can increase inventory fill rates by 48%-61%.

Through partnerships with major DSPs, Sequency also creates an incentive for advertisers to purchase direct-sold inventory, PG and PMP deals, helping publishers increase CPMs and boost revenue. With a focus on innovative solutions, revenue optimization, sustainable green media technology, and advanced analytics and viewability metrics, Duration Media helps publishers achieve better engagement and higher earnings while reducing data waste and carbon emissions.

Quick Facts
Quick Setup
High CPMs
Multiple Formats
Global Fill Rates
Google Publishing Partner
Excellent Client Service

Duration Media Products

  • Direct Demand: Sequency creates an incentive for buyers to purchase highly viewable direct-sold inventory
  • PMP Deals: Sequency can be packaged by publishers as a highly viewable “green” PMP deals to give advertisers access to top-tier ad spaces that are not available in open exchanges.
  • Green Media Solutions: Sequency gives publishers a “green media” solution for advertisers demanding low carbon ad products. Reducing data waste from unnecessary bid requests and non-viewable ads can make ads perform better while reducing carbon emissions.

Duration Media Software Images

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Duration Media Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Duration Media Revenue Share

Publishers who are willing to work with Duration Media can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Duration Media Ad Formats

  • Display Banner Ads: Gain access to a number of high impact ad sizes with technologies that allows the banner ads to auto-refresh based on viewable impressions.
  • Video Ads: Increase your website's review with high impact video content embedded within or around online video content to capture viewers' attention and convey the advertiser's message.
  • Native Ads: Additional revenue with seamlessly integrated ads that match the look, feel, and function of the surrounding content, while providing a non-disruptive user experience.