The Best CPM Ad Networks for Publishers


If you want to monetize your content, you need to look at CPM ads. According to Google AdSense, CPM is “cost per thousand impressions.” You, the publisher, earn revenue every time the ad appears on your content. Increased revenue is one of the many benefits of running CPM ads on your content, where CTRs are usually low. However, you will need the help of an ad network or SSP to reach premium CPM advertisers and to keep track of how many times it has appeared on your content. 

CPM ad networks are the bridge between publishers and advertisers offering CPM ads. Not only do these networks help with the technical aspects of content monetization, but they also give you relevant insights about how much revenue you are generating. In this listing, we will recommend some of the best CPM advertising networks that can yield high revenue for publishers like you.

Benefits of CPM Ad Networks


  • Increased revenue: CPM advertising ensures you are paid every time an ad appears on your content, and these ad networks can help you get these ads and track their appearance on your content.
  • Access to relevant data: Many CPM ad networks will give you access to data and insights about how well your content performs and access to the highest-paying ad formats.
  • Access to a wide pool of advertisers: CPM ad networks will connect you with many advertisers and show the highest-paying ads on your content. This selection will happen in a matter of seconds and will be automated based on bidding requests.
  • No Click Dependency: Unlike CPC (Cost Per Click) models, CPM ad networks do not rely on users clicking on the ads. Publishers can earn revenue even if users don't interact with the ads, making it suitable for websites with low click-through rates.

While all CPM ad networks offer many benefits, choosing the right CPM ad network for your content is crucial. 

Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.

Sulvo

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Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.

A publisher-centric, website monetization platform, PubGalaxy is a prominent CPM (Cost Per Mille) ad network dedicated to publishers. It offers a comprehensive suite of ad monetization solutions, optimizing ad inventory for maximum revenue. With advanced ad placements and analytics, PubGalaxy assists publishers in efficiently monetizing their content through display ads, enhancing profitability while maintaining user experience.

Infolinks helps you earn more with smart ads. Infolinks supports over 350,000 publishers worldwide. Publishers will undoubtedly get a stable revenue source, reliable technology, solid account management, and a positive user experience.

A reliable CPM ad network, Mahimeta enables publishers to unlock their full economic potential with its various supported ad formats like video and banner ads and custom development. It protects its publishers and helps maximize revenue.

Olavivo stands out in the digital market space as a network that delivers top-notch solutions aligning with the diverse needs of both publishers and advertisers. With a commitment to transparency and innovation, the platform offers an opportunity for advertisers & business owners to receive high-quality traffic and also at the same time provides an opportunity to affiliates who can monetize their traffic. Boasting a global network of 10,000+ publishers across 125 countries, Olavivo ensures advertisers access high-quality global traffic for effective online promotion.  Navigating Olavivo's onboarding is seamless, from signup to campaign exploration and link generation. Rigorous KYC checks ensure a secure environment for publishers. The Olavivo dashboard provides real-time insights, emphasizing communication with dedicated affiliate managers for personalized assistance. High-quality content, compliance with policies, ethical marketing practices, and positive working atmospheres define Olavivo's standards for publisher eligibility. Olavivo prioritizes flexibility with weekly, biweekly, or monthly payouts and a $250 minimum threshold. The revenue-sharing model aligns with industry standards, attracting a global audience. Responsive customer support, dedicated affiliate managers, and varied communication channels enhance the user experience.

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How to Choose the Best CPM Ad Network?


Choosing the best CPM (Cost Per Mille) ad network for your website or app is essential for maximizing your ad revenue and ensuring a positive user experience. Here are some steps to help you make an informed decision:-

  • Niche: Keep your audience and niche in mind. Pick an ad network with access to relevant ads and previously worked with publishers in your niche.
  • Revenue: Choose an ad network that has access to advertisers with a good budget.
  • Ad Quality and User Experience: Choose an ad network that maintains high-quality ad inventory to provide a positive user experience. Avoid networks that display intrusive or low-quality ads that could potentially drive users away.
  • Global Reach and Coverage: If you have an international audience, consider ad networks with global reach to ensure your ads are displayed to users from various countries.
  • Use Publisher Growth: Publisher Growth has access to the best CPM ad networks for publishers. We will analyze your content and find the right CPM ad network for you. 

Display Ad CPM Rates


CPM (Cost Per Mille) rates can vary significantly depending on the tier of the traffic source. Here's a general overview of CPM rates for different traffic tiers:

  • Tier 1 Traffic: Tier 1 traffic typically comes from highly developed countries with strong economies, like the United States, Canada, the United Kingdom, and Western European countries. CPM rates for Tier 1 traffic tend to be the highest, often ranging from $1.5 to $5 or more, depending on factors like the niche, ad format, and audience quality.
  • Tier 2 Traffic: Tier 2 traffic includes countries with emerging or growing economies, such as parts of Eastern Europe, Latin America, and some Asian countries. CPM rates for Tier 2 traffic are generally lower than Tier 1 and can range from $0.50 to $2 or slightly more, depending on similar variables.
  • Tier 3 Traffic: Tier 3 traffic comprises countries with developing economies and lower average income levels. These are often found in regions of Asia, Africa, and parts of the Middle East. CPM rates for Tier 3 traffic are the lowest and can range from $0.10 to $0.50 or less.

If you are struggling with monetizing your content, a CPM ad network can greatly help you. Just keep these things in mind while selecting your CPM ad network. Or you can sign up for Publisher Growth. We will assess your content and find the right CPM network for it so that you don’t have to. Sign up for Publisher Growth here.

Frequently Asked Questions

CPM ad network is an ad network that helps connect publishers and advertisers offering CPM ads.

CPM in ad space stands for cost per thousand impressions. Advertisers set up a budget for a 1000 impressions on the ad, while publishers are paid every time the ad is displayed on their content.

CPM ads can be highly effective fo publishers if done right, especially when compared to other forms of online advertising.