The Best CPM Ad Networks for Publishers
If you are a publisher with a sizable number of visitors per day, you need to look at CPM ads. CPM, or cost per thousand impressions refers to the fixed amount a publisher makes each time an ad on their website reaches 1,000 unique views or impressions. In other words, it is a type of advertising that lets you generate revenue whether a visitor clicks on an ad or not.
CPM ad networks can help publishers reach premium CPM advertisers by serving as a bridge between publishers and advertisers. They not only help with the technical aspects of content monetization, but also help sites with good traffic but low click-through rates (CTR) generate substantial revenue, since income is based on the volume of impressions. CPM ad networks come with several other benefits, such as offering publishers relevant insights into how much revenue they are generating, keeping track of the number of times an ad has appeared on their website, etc. Many CPM ad networks often feature a lower threshold traffic eligibility depending on the platform.
In this listing, we will recommend some of the best CPM advertising networks that can yield high revenue for publishers like you.
Benefits of CPM Ad Networks
- Increased revenue: CPM advertising ensures you are paid every time an ad appears on your content, and these ad networks can help you get these ads and track their appearance on your content.
- Access to relevant data: Many CPM ad networks will give you access to data and insights about how well your content performs and access to the highest-paying ad formats.
- Access to a wide pool of advertisers: CPM ad networks will connect you with many advertisers and show the highest-paying ads on your content. This selection will happen in a matter of seconds and will be automated based on bidding requests.
- No Click Dependency: Unlike CPC (Cost Per Click) models, CPM ad networks do not rely on users clicking on the ads. Publishers can earn revenue even if users don't interact with the ads, making it suitable for websites with low click-through rates.
While all CPM ad networks offer many benefits, choosing the right CPM ad network for your content is crucial.
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions per month globally. Around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks work with Adsterra in major and non-mainstream verticals.
HilltopAds is a global CPM ad network that offers publishers various ad formats, including popunders, in-page ads, and video ads. The platform provides advanced targeting options, such as geo, device, and behavioral targeting, to enhance engagement and conversion rates.
Olavivo is a CPM Ad Network that helps publishers monetize their traffic by focusing on high-quality impressions and maximizing cost-per-mille rates. The platform offers optimized ad solutions, targeting both desktop and mobile traffic to ensure effective revenue generation.
PusHub is a leading self-serve demand side platform (DSP) for Affiliates and Agencies. It offers a quality user base in Push Notifications, Inpage and Rich Media. PusHub always keeps its partner's needs in mind and is committed to deliver the best solutions to constantly improve the results.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
AdMaven is a global CPM ad network offering a wide range of ad formats to help publishers maximize revenue through cost-per-thousand-impressions campaigns. With its focus on high-quality traffic and efficient targeting, AdMthe network provides reliable monetization solutions for publishers across various niches.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners.
Newor Media is a professional ad management solution that helps publishers maximize their website’s earnings with AI.
Sulvo is a CPM Ad Network designed to help publishers optimize revenue through programmatic advertising and direct deals. It offers a streamlined platform that focuses on maximizing cost-per-thousand impressions (CPM) while maintaining high-quality ad placements and user experience.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
How to Choose the Best CPM Ad Network?
Choosing the best CPM (Cost Per Mille) ad network for your website or app is essential for maximizing your ad revenue and ensuring a positive user experience. Here are some steps to help you make an informed decision:-
- Niche: Keep your audience and niche in mind. Pick an ad network with access to relevant ads and previously worked with publishers in your niche.
- Revenue: Choose an ad network that has access to advertisers with a good budget.
- Ad Quality and User Experience: Choose an ad network that maintains high-quality ad inventory to provide a positive user experience. Avoid networks that display intrusive or low-quality ads that could potentially drive users away.
- Global Reach and Coverage: If you have an international audience, consider ad networks with global reach to ensure your ads are displayed to users from various countries.
- Use Publisher Growth: Publisher Growth has access to the best CPM ad networks for publishers. We will analyze your content and find the right CPM ad network for you.
Display Ad CPM Rates
CPM (Cost Per Mille) rates can vary significantly depending on the tier of the traffic source. Here's a general overview of CPM rates for different traffic tiers:
- Tier 1 Traffic: Tier 1 traffic typically comes from highly developed countries with strong economies, like the United States, Canada, the United Kingdom, and Western European countries. CPM rates for Tier 1 traffic tend to be the highest, often ranging from $1.5 to $5 or more, depending on factors like the niche, ad format, and audience quality.
- Tier 2 Traffic: Tier 2 traffic includes countries with emerging or growing economies, such as parts of Eastern Europe, Latin America, and some Asian countries. CPM rates for Tier 2 traffic are generally lower than Tier 1 and can range from $0.50 to $2 or slightly more, depending on similar variables.
- Tier 3 Traffic: Tier 3 traffic comprises countries with developing economies and lower average income levels. These are often found in regions of Asia, Africa, and parts of the Middle East. CPM rates for Tier 3 traffic are the lowest and can range from $0.10 to $0.50 or less.
If you are struggling with monetizing your content, a CPM ad network can greatly help you. Just keep these things in mind while selecting your CPM ad network. Or you can sign up for Publisher Growth. We will assess your content and find the right CPM network for it so that you don’t have to. Sign up for Publisher Growth here.
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