GumGum

Name: GumGum
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GumGum is a contextual intelligence company that uses artificial intelligence to see and analyze the full content of a page in a whole new way.

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Description
Features and Capabilities
Payment Info
Publisher Eligibility
Ad Formats
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GumGum Description

GumGum is a sophisticated contextual intelligence network that does not unnecessarily eliminate inventory. GumGum helps publishers boost their bottom line with quick, incremental revenue and an easy-to-integrate solution. It operates in over 19+ countries and works with all top agency leaders, including Dentsu, IPG, Publicis, Omnicom, WPP, and Havas. Their contextual capabilities support publishers with internal content insights and categorization as well as campaign targeting efforts.

GumGum Features and Capabilities

Personalization: Helps curate content packages, automate tagging, ensure brand safety and preserve inventory.
Contextual targeting: Uses computer vision and natural language processing to deliver a nuanced reading of your site, allowing you to extract revenue from every page.
Understands content: Understands your content and scores it accurately.
Identification: Identifies and scores more page-level elements than any other platform, including keywords, on-screen text, imagery, and video.
Powers videos: Analyzes the video frame by frame, reviews audio, video, and metadata, and provides valuable targeting solutions.

GumGum Payment Info

GumGum will send payments to Publisher within sixty (60) days after the last day of each month that Served Ads are placed on Publisher's Websites if Publisher’s earned balance is $50 or more.

GumGum Publisher Eligibility

GumGum is open to partners of all types, irrespective of whether the company is in the entertainment, pharmaceutical, or CPG industry. It requires publishers to meet the COPPA guidelines and not post any prohibited content.

GumGum Ad Formats

GumGum standard: GumGum's custom In-Image and In-Screen units utilize standard IAB banners and offer turnkey solutions.
Skins: This unit expands across the screen and seamlessly integrates with the content. It can also include multiple interactive features.
In-article video ads: When in view, this outstream video unit auto-plays within contextually-relevant content on the page.
In-image ads: Unique to GumGum, this unit is placed within relevant images of the content on a page where user attention is highest.
In-screen ads: This unit remains in view at the bottom of the page as users scroll through relevant content on the screen.