GumGum

The key features and capabilities of GumGum include:

• Contextual Targeting: GumGum's platform employs a variety of digital content such as text, photographs, videos, and sounds to intelligently contextualize ads
• Identification: It identifies and scores more page-level elements than any other platform, including keywords, on-screen text, imagery, and video.
• Video Analysis: GumGum analyzes the video frame by frame, reviews audio, video, and metadata, and provides valuable targeting solutions.
• High-Impact Ad Formats: The ad formats are highly varied from in-image, in-screen, in-video, in-article, and wallpapers, and are available on desktop and mobile platforms.
• In-Video Advertising: GumGum allows for more seamless advertising within streaming video content to improve the viewing experience and provide an incremental revenue opportunity for publishers.
• Personalization: It helps to curate content packages, automate tagging, ensure brand safety and preserve inventory for advertisers and publishers.

To sign up and get started with GumGum, follow these steps:

• Visit the official website of GumGum.
• You need to scroll down a bit and then you will find a contact form.
• Fill in the required details in the contact form and submit it.
• After reviewing your form, a team member of GumGum will contact you for further information.

The ad formats provided by GumGum are as follows:

• Skins: This unit expands across the screen and seamlessly integrates with the content. It can also include multiple interactive features.
• In-Video Ads: These ads are embedded in video content and provide a way for brands to connect with viewers through contextually relevant messages during their viewing experience.
• In-Article Ads: These are inline ad formats and full-screen ads that appear within the body of an article.
• In-Image Ads: Unique to GumGum, this ad is placed within relevant images of the content on a page where user attention is highest.
• In-Screen Ads: This ad remains in view at the bottom of the page as users scroll through relevant content on the screen.

If a publisher's earned balance is $50 or more, GumGum will make the payment to the publisher as per the Net 60 payment schedule.

GumGum is active in more than 15 countries globally, such as the United States, United Kingdom, Germany, Australia, Mexico, and Japan. The company partners with over 30,000 websites that publish content, helping these sites reach wider audiences. Additionally, GumGum provides services to more than 700 clients worldwide, offering solutions to meet their diverse needs and goals.

Every kind of partnership is welcome with GumGum, be it part of the entertainment industry, pharmaceutical, or even CPG. However, it requires publishers to comply with the COPPA guidelines and avoid any banned content.