RichAudience

RichAudience has a few flagship solutions for the digital publishers: 

• Full Stack SDK: A comprehensive solution that connects publishers with numerous demand sources in a server-to-server environment to monetize effectively through advanced integration. 
• Apps wrapper SDK: This header bidding wrapper is a tool through which app publishers can connect and manage several demand sources in an all-in-one, optimized environment that gets the best revenue from advertising.
• RichMediaStudio: This is a proprietary tool that allows publishers to easily develop and deploy rich media formats of advertisements using the power of interactive and visually appealing ads.

• Wide Format Range: RichAudience allows support for various ad formats such as display, video types of in-stream and out-stream, native, and rich media in the high-impact format. 
• Advanced Targeting: The publishers benefit from various targeting options like viewability, CTR, demographic, and contextual targeting that amplifies the audience reach and engagement. 
• Real-Time Reporting: With a very granular reporting platform, publishers can gauge ad performance across multiple dimensions including device type, placement, advertiser, and geolocation. 
• Programmatic Deals: The ability to do open and private marketplace deals under RichAudience ensures that publishers maximize revenue from their inventory while keeping quality in ads.
• Unified ID integration: RichAudience supports unified ID solutions, such as ID5 and LiveRamp. This enables effective management of user identity across various platforms.
• Additional Revenue Tools: "Magic" and "zAds" solutions allow publishers to place additional or incremental ad placements by leveraging AI and UX analysis, helping them create optimized monetization through new advertising slots.

Payment at RichAudience is primarily CPM, that is, a cost per mille that pays publishers by impressions. Their rates may vary depending on the ad format, geographical targeting of the ad, and metrics about audience engagement.

Their CPM varies by ad format and region, but still, they have managed high-impact formats that attract premium CPMs. All the company's rich media the continuous sliders and double skyscrapers-tend to fetch competitive rates because of their engagement orientation.

• Year Established: 2015 
• Headquarters: Barcelona, Spain 
• Technology Key: RichMediaStudio, Full Stack SDK, Wrapper SDK
• Target Audience: Premium publishers seeking high-quality, revenue-maximizing ad solutions.

RichAudience supports various digital publishers-from pure web publishers to mobile app publishers. Their best-suited publishers have robust web or app traffic and look to maximize monetization with premium, interactive ad formats. 

RichAudience reaches publishers all over the world, with high-profile markets in Europe and North America. The technology is global in reach but regional in responding to regional demand.

To ensure quality, RichAudience usually maintains relations with publishers that may handle high-volume traffic and support rich media formats. The list of eligible publishers cuts across publishers dealing with content spread over various verticals, more so with premium advertisers' appealing content.

There is no direct indication of the actual revenue share percentage, but RichAudience promises competitive shares to the publishers. This is done through high-value access to programmatic deals as well as direct sales, which helps maximize the ad revenue that can be reaped on the websites.

RichAudience supports the following ad formats: 

• Display Ads: Multi-size, responsive display ads compatible with all major buying platforms. 
• Video Ads: Includes both in-stream (pre-roll, mid-roll) and out-stream options, with support for VAST/VPAID and a free player. 
• Native Ads: Seamless, engaging native ads tailored to blend with website or app content. 
• High-Impact Ads: Special formats like sliders, floor ads, double skyscrapers, and sliders attract more user attention and deliver higher CPMs.
• Magic & zAds Integrations: Proprietary solutions for additional advertising slots that leverage AI for optimal ad placements without code changes.