The Publisher Desk Description

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The Publisher Desk is a platform for publishers that prioritizes their growth and understands the intricacies of online advertising. They have created a quality-driven community and helps you reach sports fans everywhere. It helps publishers leverage partnerships and connect with sports communities globally. Your sports content can be uplevelled with cutting-edge tools and partnerships. The Publisher Desk helps you gain maximum visibility across all search engines and social media platforms.

Quick Facts
Google Publishing Partner

The Publisher Desk Products

  • Monetization: Offers industry-leading monetization from implementation to ad management. All the products are Google-safe are built to improve user experience. 
  • Galleries: Helps you turn your WordPress media library into a content list in real-time where all you have to do is select the images and plugin does the rest.
  • Newsletters: Facilitates creation of newsletters inside WordPress with the plugin and all you have to do is select content and write a subject line.
  • Live Banner: Offers an easy-to-use custom Live Banner WordPress tool to make your podcasts an attraction.

The Publisher Desk Features and Capabilities

  • Personalized Approach: They have an upper limit on the number of clients they work with to give you enough attention and results.
  • Custom Solutions: They tailor solutions according to your needs and the needs of your business. It helps you maximize your strength and save costs.
  • Increase value: It helps you show your content to the relevant audience, hence maximize value.
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The Publisher Desk Key Facts

  • The Publisher Desk was founded by Christopher Ward and Jeff Misenti, industry veterans who have stellar backgrounds at News Corp and other digital ventures.
  • The Publisher Desk has proven experience in launching, optmizing and scaling media brands and gives independent publishers the opportunity and access to the highest quality strategies and tools.
  • As an end goal, The Publisher Desk helps publishers generate more revenue, get a bigger audience and get more strategic ad partnerships.

The Publisher Desk Site Type Monetized

The Publisher Desk primarily works with websites that have sports content. 

The Publisher Desk Geos Served

Globally serves ads.

The Publisher Desk Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

The Publisher Desk Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

The Publisher Desk Ad Formats

  • Display Banner Ads: Gain access to a number of high impact ad sizes with technologies that allows the banner ads to auto-refresh based on viewable impressions. 
  • Video Ads: Increase your website's review with high impact video content embedded within or around online video content to capture viewers' attention and convey the advertiser's message.
  • Native Ads: Additional revenue with seamlessly integrated ads that match the look, feel, and function of the surrounding content, while providing a non-disruptive user experience.

The Publisher Desk FAQ

Every brand and business is unique, requiring its own set of growth strategies and solutions. It is better to have strategies tailored according to your specific needs that a one-size-fits-all solution.

Yes. This essentially means that they are recognized for following the best practices that can be instrumental in boosting your revenue. It is an approval stamp that assures of their expertise, tools and commitment.

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