Traffective Description

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A platform for publishers, Traffective helps publishers optimize digital ad revenue and show more relevant content. They have taken up the responsibility to bring technological evolution to help all members of the digital advertising ecosystem be more efficient and successful.

The Traffective monetization platform reduces complexities and helps clients monetize content effectively and sustainably, allowing them to be focused on their core competence. 

Quick Facts
Faster Payouts (NET 30 days)
Google Publishing Partner

Traffective Products

  • Adserver: Traffective is Google 360's premium ad server that offers best-in-class technical ad server infrastructure to its publishers. 
  • Direct sales: The digital monetization solution works well with the publisher's direct business as they use the "highest bidder" auction approach to maximize and improve your advertising income on inventory that is not sold directly.
  • Open Bidding: Maximum auction pressure in header bidding is ensured by connecting the qualitatively most significant advertising revenue publishers the option to invite outside demand partners to bid in real-time server-to-server auctions for your inventory.
  • Custom-Fit Solution: The monetization platform demonstrates a reduction in technical and administrative work on the side of publishers while reducing complexity through a custom-fit solution. Excellent transparency, quick deployment, and technological flexibility are all guaranteed by the special and maintenance-free integration.
  • Native Suite Programmatic: Offers a programmatic link to native advertising revenues that seamlessly blends into your website's content
  • AMP: Helps with bidding on Server Side Headers in AMP
  • Ad Fraud Prevention: Ensures that bad ads are avoided and only quality ads are shown.
  • Ads.txt Management: Organizes and verifies your ads.txt files automatically online.
  • Top-tier SSPs: Helps achieve global premium demand from certain SSPs with just a single installation 

Traffective Features and Capabilities

  • Helps you focus better and saves time at all levels
  • Helps maximize ad revenue with your individual ad set-up
  • Offers complete transparency of revenue, data and performance
  • Ensures maintenance and optimization without extra cost and effort
  • Ensures permanent data protection compliance and complete capacity to act with their CMP tool
  • Provides a Dedicated Manager to support your day-to-day business
  • Offers a unified reporting dashboard with all the revenue KPIs in real time
  • Offers data visualization with an overview of your revenue data by day or range range
  • Offers consent management to ensure compliance with GDPR 

Traffective Payment Info

Traffective pays its publishers on a net-30 day payment basis. 

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Traffective Key Facts

  • Traffective is a leading German ad platform that offers efficient programmatic advertising for publishers in addition to IAB-certified consent management.
  • It offers innovative solutions and technologies for all your needs.
  • Traffective has all the management and performance measurements in one system and removes the need for manual systems.

Traffective Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Traffective Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Traffective Ad Formats

  • Display: Helps with monetization through standard and special formats in desktop, mobile, app and AMP
  • Native: Offers ads that matches the look and feel of your website and helps you sell them directly or via programmatic demand
  • Video: Offers in-stream and out-stream video ads for content monetization

Traffective FAQ

Traffective is constantly screening the market for newer opportunities and facilitates new marketplace partnerships.

Yes. It is a Google Certified Publishing Partner that is completely secure and safe.

Traffective Alternatives