Twiago

• Programmatic Buying: Twiago makes all ad formats available underneath Programmatic buying, which allows automated, real-time bidding and targeting strategies for all ad placements.
• Global Reach: Twiago’s network includes over 20,000 ad placements on 6,000+ partner websites, ensuring extensive visibility.
• Custom Targeting Options: It supports multiple targeting options, including demographic, behavioral, and contextual targeting.
• Multi-Format Support: The platform offers diverse ad formats, from native to video, catering to different marketing strategies and goals.
• Real-Time Monitoring: It provides detailed performance analytics, allowing advertisers to track and refine campaigns.
• Fraud Prevention: Twiago ensures ad placements are fraud-free, prioritizing brand safety and authentic engagement.
• Comprehensive Analytics and Optimization: Twiago's tracking technology allows for tracking of campaigns on individual products, as well as overall ad performance. This in-depth performance analysis allows for proper optimization to ensure maximum return on investment (ROI).

• In-Stream Video Ads: These ads engage viewers with interactive, product-linked videos.
• Display Ads: Standard banner ads placed strategically within content for optimal engagement.
• Native Ads: Seamlessly integrated ads that appear as part of the content, maximizing relevance and user engagement.
• Shoppable Ads: Both video and native formats allow users to interact with products directly within the ad.

Payments on Twiago are structured around revenue generated from CPM (Cost-Per-Mille) rates. Advertisers have flexibility with budget allocations and are able to pay based on impressions, benefiting from competitive ad pricing and various payment models.

Twiago’s CPM rates vary based on ad format, audience reach, and campaign specifics. The platform offers tailored CPMs that are competitive within the industry, designed to meet advertiser needs across different budget levels while delivering measurable ROI.

• Founded: 2014
• Headquarters: Cologne, Germany
• Network Reach: Over 6,000 websites and 20,000+ ad placements
• Unique Ad Formats: Shoppable ads with comprehensive tracking capabilities
• Programmatic Buying: Fully automated, real-time ad placement and optimization
• Advanced Targeting: Demographic, behavioral, and contextual targeting

Twiago works with a network of sites that range across numerous categories, such as entertainment, lifestyle, finance, and health. The diverse site portfolio allows Twiago to offer broad targeting opportunities and reach users within relevant interest areas.

Twiago serves advertisers globally, with a particular focus on European markets, delivering ads that cater to region-specific preferences and compliance regulations.

Publishers looking to partner with Twiago should have a steady user base and high-quality content in categories like lifestyle, sports, and finance. Twiago also evaluates publishers based on brand compatibility and site engagement metrics to ensure the best performance outcomes.

Twiago offers a competitive revenue share model, allowing publishers to earn a significant portion of ad revenue. The exact split is determined by factors like ad format and campaign type, incentivizing quality content creation among publishers.