YieldMonk

Verified

• Programmatic Monetization for Web & App: Publishers have access to high-quality ad demand through real-time bidding (RTB) and advanced mediation tools.
• In-stream and Out-stream Video Player: YieldMonk's in-stream and out-stream video player helps diversify ad revenue and improve user experience. In-stream ads are placed directly within video content, playing before, during, or after a video, offering high engagement as they target users already watching. Out-stream video ads, on the other hand, are embedded within non-video content (such as articles or web pages), which makes them more flexible and less intrusive.

• A/B testing: Yieldmonk offers sophisticated A/B testing for ad layout optimization
• Advanced header bidding: Advanced tools such as real-time header bidding and dynamic ad refresh to help maximize revenue and improve fill rates.
• Innovative ad formats: Provides many customizable ad formats, such as Top Anchor Ads, Bottom Anchor Ads, Side-Rail Anchor Ads and more. For apps, they provide Native Ads for images and video, App Open Ads, Collapsible Banner Ads and Interstitial Ads. For gaming apps, they make it possible to show rewarded ads to gamers to generate more revenue
• AdBlock Recovery: Mitigates revenue losses caused by users employing ad-blocking software.
• Seamless Ad Mediation: Integrates multiple DSPs to enable efficient mediation without the need for publishers to manage separate accounts manually.
• App Store Optimization: Focuses on enhancing the visibility and performance of apps in app stores to drive organic downloads and improve revenue generation. 
• App SEO: Boosts app visibility and user acquisition for publishers by enhancing app rankings in major app stores.
  
• Unified Reporting: Provides real-time insights into ad performance, including fill rates, CPMs, and user engagement metrics by integrating seamlessly with tools like Google Ad Manager, to offer transparency in revenue tracking and detailed breakdowns of earnings.

YieldMonk offers a diverse array of ad formats designed for various platforms, striking the perfect balance between user engagement and seamless user experience. Let’s explore these ad formats in detail as part of this YieldMonk review:

• Interstitial Ads: Full-screen ads are displayed at natural app transition points, ensuring minimal disruption. 
• Expandable Ads: Interactive ads that expand upon user engagement, ideal for maximizing ad interaction. 
• Offerwall Ads: Highly engaging ad formats designed explicitly for apps and games, driving retention and revenue. 
• Native Ads: Image or Video ads integrated seamlessly into the app's layout, providing a non-intrusive experience.
• Rewarded Ads: Allows users to engage with ads in exchange for in-app rewards, boosting user retention and monetization. 
• Video Ads: Includes Instream, Outstream, and float-out ads, ensuring enhanced visibility and engagement across platforms. 
• Collapsible Banner Ads: Collapsible banner advertisements begin as a bigger overlay and may be collapsed to their original size. 
• Sticky Ads: These advertisements stay on the screen while consumers navigate down a page. 

YieldMonk also supports specialized ad formats like sticky ads, collapsible banners, and dynamic video inserts, making it versatile for diverse content types.

Yield Monk encourages timely and flexible payments for their publisher network: 

• Payment Options: Wire transfers, PayPal, and Payoneer. 
• Minimum Payout Threshold: $100 for most publishers to ensure inclusivity for smaller websites. 
• Payment Terms: It considers the following net 30 or net 45 cycles depending on agreed partnership terms. 
• Accepted Currencies: Payments are done in USD, and alternatives like EUR or INR can be made upon request.

CPM rates typically depend on various factors, including traffic, site quality, country, content category, site’s niche, floor pricing rules, and type of ads displayed. While YieldMonk offers competitive CPM rates, they can largely vary depending on these factors.

Tier 1 countries:

• Video: 8
  
• Display: 1.45
• App: 7

India & Africa:

• Display: 0.3
• Video: 0.75
• App: 6.5

• YieldMonk is among the five Google-certified App Specialists worldwide and the first in EMEA.
• A Google-trusted ad monetization partner.
• Has a worldwide presence, with customers such as Ovivo, Felicity, ChinaPress, Moonee, Summit Media, TOI, and ABP.
• Programmatic Direct Demand - In-house capabilities to procure direct ads from advertisers.
• Strategic Partnerships - Their partnerships with top-tier, global advertisers ensure premium brands fill your ad spaces.
• Innovative Ad Formats - New inventories such as News Hub, on-site widgets,  out-stream video ads to in-image and native ads and more.
• Ad Quality Assurance- Premium inventory to optimize revenue potential.
  

• Web: News and media, blogs and niche sites. 
• Native Apps: Strategies for utility apps to Entertainment apps to monetize their audience.
• Gaming Apps: Generate revenue without disrupting the user’s gaming experience. 
• H5 Games: Display high-yield ads through strategic ad placement on H5 game websites. 

YieldMonk serves a global audience with localized ad support:

• North America: Key Markets - United States, Canada
• Europe: Key Markets - UK, Germany, France, Italy, Spain
• Asia-Pacific: Key Markets - India, Australia, Japan, Southeast Asia (Indonesia, Philippines, Thailand, Malaysia)
• Latin America: Key Markets - Brazil, Mexico, Argentina
• Middle East and Africa: Key Markets - UAE, Saudi Arabia, South Africa, Nigeria, Kenya 
  
  

Publishers are advised to have at least 1000+ app installs to sign up to Yieldmonk.

YieldMonk equips publishers with a comprehensive dashboard packed with powerful tools, enabling them to effectively analyze and optimize ad performance for maximum results. Here are some of the fundamental characteristics of the dashboard which are practical and easy to use: 

Real-time analytics and Ad Performance Monitoring 

• Ad Metrics Tracking: Track several essential metrics in real-time, such as ad impressions, ad clicks, and revenue, allowing for quick response to any changes in ad performance.
• Instant Feedback: Access and monitor current statistics for the ad strategies to enhance their effectiveness and develop strategies to generate maximum revenue for the given advertising companies.
• Performance Monitoring: Check various performance metrics for different ad formats ( (video ads, banner ads, native ads, etc).

Customizable and Adjustable Reporting 

• Custom Reports: Create automatic reports based on the monetization metrics one focuses on, be it revenue per user/click, ad clipboard by royalty, or geography.
• Filters: Make reports relevant to specific times, specific types of ads, or specific performance outcomes that are in line with the business goals.
• Downloadable Reports: Generate reports using a variety of formats (CSV, PDF…) and export them to other platforms for easy analysis of data or sharing with other company members.

User-Friendly Interface 

• Intuitive Navigation: The dashboard is well-designed for all users, especially beginner ad optimizers who can learn how to use various features quickly.
• Visual Tools: The use of interactive charts, graphs, and heatmaps makes data available that a person can easily understand the trends and patterns.
• Simple Setup: Advertising campaigns are easily built and integrated quickly with few technical skills, enabling the user to concentrate on strategy optimization rather than learning sophisticated programs.

YieldMonk follows a revenue share approach. The revenue shared is based on volume of the traffic, geography and type of inventory - web, app, video.