10 Best Programmatic Ad Networks for Publishers

Programmatic advertising refers to the automated buying and selling of digital ad space to ensure publishers get the highest possible bids for their inventory. In contrast to manual advertising, which relies on human interaction and negotiation between publishers and marketers, programmatic ad buying harnesses technology to purchase digital display space. This use of software and algorithms helps streamline ad buying processes, which is why programmatic has become one of the most indispensable digital marketing tools worldwide (source). According to Statista, programmatic ad spending is set to surpass 700 billion by 2026, signaling a growth which needs effective network partnerships that not only offer high-quality demand sources but also provide robust analytics, transparency, and ease of use. 

10 Best Programmatic Ad Networks for Publishers

In this article, we will explore the 10 best programmatic ad networks for publishers, highlighting their key features, benefits, and unique offerings to help you pick a network that aligns with your monetization goals.

1. Setupad

A super comprehensive advertising network, Setupad is a great choice for publishers looking to maximize their ad revenue through programmatic advertising. Offering competitive CPMs, the network caters to mid-sized and large publishers to ensure that they get the best bids for their inventory. By leveraging advanced header bidding technology and optimized ad placements, publishers can achieve up to 30% higher revenue and engagement, putting it at the top of our list for the best programmatic ad networks.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Newor Media

Newor Media is a premier programmatic website monetization platform utilizing advanced AI algorithms to boost publisher revenue. The platform provides top-notch header bidding and real-time bidding solutions, with over 250 million unique monthly visitors and 1.5 billion monthly ad impressions. Newor Media ensures optimal ad optimization while maintaining an excellent user experience. 

Key Facts:

• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• Ad Formats: Newor Media ad formats include native, video, pop-up and push ads.
• Payment & Payout Info: Newor Media pays on a Net 30-day payment cycle either by Paypal, Payoneer, or direct wire transfer.
• CPM Rates: Newor Media offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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3. PubFuture

With over 10 years of expertise in the field of programmatic advertising, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. Using PubFuture’s professional plan, publishers can achieve up to 200% revenue growth and plug into the entire programmatic ecosystem with other premium publishers and world class advertisers as part of a unified, thriving community.

Key Facts:

• Ad Formats: PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer, these include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads
• Payment and Payout Info: PubFuture pays publishers on a quick NET 15 basis without any deductions, upon reaching the minimum payout threshold of $50 for Paypal and Payoneer, $1000 for bank transfer, and $500 for bitcoin.
• Publisher Eligibility: As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started.
• CPM Rates: PubFuture's CPM rates usually range between $1.5 to $3 for decent tier-one traffic on general purpose websites. 

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4. Monetizemore

MonetizeMore is a leading programmatic ad network that leverages advanced header bidding tech and AI-driven strategies to enhance ad revenue, often increasing earnings by up to 50%. The network ensures publishers achieve superior CPM rates and improved fill rates through their AI-powered header bidding, comprehensive reporting and custom ad ops. MonetizeMore works with a diverse set of publishers, from medium scale website owners to large media companies, providing tailored solutions to meet specific needs.

Key Facts:

• Publisher Eligibility: Monetizemore requires publishers to have a minimum of 500,000 impressions per month to use their monetization features. 
• Payment and Payout Info: Monetizemore operates on a NET30 basis. Publishers have to make at least $100 for that month to withdraw funds, or it gets transferred to the next cycle. The payment methods offered by Monetizemore are PayPal, ACH, and Wire Transfer.
• Ad Formats: Playable Ads, Static Banner, Interstitial Ads, Native Ads, Rewarded Video Ads
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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5. AdPushup

AdPushup offers one the best programmatic ad solutions available on a single platform. With creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion, publishers can create high-impact ads and strategies that increase their revenue. Additionally, AdPushup delivers flexible optimization strategies, including lazy loading and auto-refresh advertising to maximize yield without compromising user experience.

Key Facts:

• Publisher Eligibility: AdPushup has no specific requirements for publishers, except that you have more than $5000 USD monthly ad revenue, and give AdPushup exclusivity.
• Ad Formats: AdPushup offers a variety of ad formats including in-view ads, in-image ads, sticky ads and docked ads.
• Payment & Payout Info: AdPushup pays on Net-45 basis via PayPal or bank transfer. The have a minimum payout threshold of USD 50
• CPM Rates: AdPushup offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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6. Automatad

Automatad’s unique demand partnerships help publishers connect with more than 50 SSPs, DSPs, and a consistent stream of top-notch advertisers for superior programmatic ad solutions. With advanced yield optimization techniques and real-time bidding capabilities, the network helps publishers maximize their ad revenue by attracting higher bids and improving ad performance. Automatad’s programmatic solutions are compatible with various devices, including desktop, mobile, and tablet, ensuring consistent ad delivery and user experience across platforms.

Key Facts:

• Publisher Eligibility: Automatad works with publishers who are primarily from the US, UK, Canada, Australia, Europe, and India. Publishers need to have at least 500,000 page views per month to join Automatad.
• Ad Formats: Display Ads, Native Ads, Video Ads, Push Notifications, Audio Ads, Rich Media Ads, Programmatic Ads
• Payment and Payout Info: Automatad typically offers monthly payments to its publishers, but the exact schedule can vary based on the publisher's agreement and payment terms. 
• CPM Rates: Automatad offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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7. Mediavine

Mediavine is a full-service ad management platform that offers comprehensive programmatic advertising solutions tailored to publishers of all sizes. Known for its diverse ad formats—display, video, and native—the platform excels in providing a user-friendly interface and robust support. Mediavine focuses on improving ad viewability, a critical metric for programmatic success, ensuring ads are seen by users, leading to better engagement and higher revenue.

Key Facts:

• Publisher Eligibility: To join Mediavine, publishers need to have at least 50,000 monthly sessions. The network focuses on high-quality content and requires sites to adhere to its content guidelines and maintain good user experience standards.
• Ad Formats: Mediavine supports several ad formats, including display ads, video ads, and native ads. They are particularly known for their high-impact ad units such as video pre-rolls and in-content ads. 
• Payment Details: Mediavine pays publishers on a net-60 basis, meaning payments are made 60 days after the end of the month in which earnings were accrued. They offer payments via direct deposit or check.
• CPM Rates: Publishers often report CPMs ranging from $15 to $50, depending on factors like site traffic, content niche, and seasonal demand.

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8. PubGalaxy

PubGalaxy aggregates premium demand from various sources, evaluating and adjusting advertising partners to ensure that only the top-performing ads have access to the publisher's inventory. With a focus on efficiency, transparency, and optimization, the network’s programmatic ad solutions ensure high-quality ads that resonate with your audience while driving better engagement and higher CPMs. Additionally, their transparent reporting and analytics provide publishers with the insights needed to continually refine their strategy and improve performance.

Key Facts:

• Publisher Eligibility: PubGalaxy does not have a hard requirement, but advises publishers to have a minimum traffic of 7 million page views per month with an identifiable traffic acquisition track record.
• Ad Formats: The ad formats include adhesive ads, native ads and skins ads
• Payment & Payout Info: PubGalaxy makes payments on a NET 35 basis via PayPal and Wire transfer. The minimum payout threshold for a wire transfer is USD 100 and USD 50 for a PayPal transfer.
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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9. Raptive

Raptive's programmatic advertising solutions are designed to help publishers automate the buying and selling of ad space, ensuring that each impression is maximized for value and relevance. The network’s direct relationships with premium advertisers and high-quality demand partners ensures that ads served through the programmatic system are not only relevant but also of high value, contributing to better user experiences and higher engagement rates. Raptive serves a network of over 5,000 publishers, facilitating more than $2.5 billion in payouts, making it an ideal choice for publishers looking to leverage programmatic ad tech to catapult revenue.

Key Facts:

• Publisher Eligibility: Raptive advises that a site must receive at least 1,00,000 page views each month and have quality content.
• Ad Formats: Ad formats include sticky ads, interscroller ads, interstitial ads, native ads, outstream ads, mural ads, video ads, display ads and auto-sponsored post ads
• Payment & Payout Info: Raptive pays on a net-45 schedule with a minimum payout threshold of USD 100 for Wire Transfers. The payment methods offered are: Direct Deposit, eCheck/ Local Bank Transfer, PayPal, Paper Check, Wise/Payoneer and Wire Transfer.
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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10. YieldBird

As a global leader in ad optimization with a solid foundation in the programmatic ecosystem, Yieldbird is a dependable programmatic partner and indispensable ally for publishers looking to sell their inventory to the highest bidder in real-time. With the help of its seasoned pricing, distinctive demand sources, cutting-edge reporting tools and machine learning tech, the network assists more than 300 publishers in more than 40 GEOs with optimizing and enhancing their ad monetization strategies, making it a trusted partner in the programmatic milieu.

Key Facts:

• Publisher Eligibility: Publishers need to have at least 10,000 page views per month, and their site must comply with Google's ad placement and content policies.
• Ad Formats: 
• Payment & Payout Info: Publishers are paid on a Net30 basis, through PayPal or bank transfers. The minimum payout threshold is $50. 
• CPM Rates: Offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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The Bottom Line

Programmatic ad networks are essential for publishers looking to optimize their ad revenue through automated, real-time bidding strategies. While networks like Yieldbird and Monetizemore excel in maximizing revenue through advanced algorithms and real-time bidding, others like Newor Media and PubFuture offer a range of ad formats and flexible solutions, which can be beneficial for publishers with a diverse inventory. Ultimately, each network has its strengths, and the best choice depends on your specific needs.