7 Best Ad Networks for Ecommerce Sites

With data-rich insights from user interactions, the right ad network can help you gain a deeper understanding of customer behavior, enabling you to refine your content strategy and optimize ad placements for better engagement. Moreover, these platforms connect ecommerce publishers with premium advertisers seeking targeted audiences to deliver relevant ads that can ultimately enhance user experience. If you own an ecommerce website and are on the lookout for the ideal platform to partner with, this article covers the top 7 ad networks for ecommerce websites, reviewing the strengths of each and how they can support your ecommerce goals.

How to Choose the Best Ad Network for Ecommerce Sites

Here are some key points to consider when choosing an ad network for your eCommerce website to ensure it’s the best fit for your needs:

• Ad Formats: Networks that offer flexible ad formats like display, native, video, and shopping ads, can cater to different user experiences.
• Platform Compatibility: Verify that the network is compatible with your ecommerce platform, for example, some networks work better with Shopify, WooCommerce, and Magento.
• Targeting Capabilities: Look for networks offering advanced targeting options, such as product-based, behavioral, and demographic.
• User Experience: Select networks that complement, rather than subtract from, the shopping experience.
• Revenue Models: CPM, CPC, CPA, or a combination to fit your business model.
• Integration and Support: Networks that offer seamless integration and responsive, expert support make better partners.

Review of the 7 Best Ad Networks

1. Hilltopads

HilltopAds is recognized as one of the best ad networks for eCommerce websites, providing you with an effective blend of high-performance ad formats, anti-adblock solutions, and flexible payment options to maximize your revenue. Tailored for niches like video content monetization, entertainment, file hosting, and sports, this platform connects you with top global advertisers eager to promote their services. With reward-based formats such as rewarded video ads, offerwalls, and incentivized surveys, HilltopAds empowers you to monetize your online store by reaching a diverse audience through targeted digital advertising strategies. This makes it a powerful choice for effective eCommerce site monetization.

Key facts:

• Ad Format Variety: 9/10 (Includes display, native, and video ads)
• Ecommerce Platform Compatibility: 9/10 (Supports major platforms, with some customization required for niche platforms)
• Targeting Capabilities: 8.5/10 (Offers demographic and contextual targeting)
• Revenue Model: CPM, CPC
• Minimum Payout: NET-7 basis, after reaching the minimum payout threshold of $20, via PayPal, Bitcoin, Wire Transfer, Webmoney, Capitalist, Tether (USDT), Paxum, Wise.
• Ease of Integration: 8.5/10 (Moderately easy, with some tech knowledge required)
• Customer Support: 9/10 (Responsive, with a dedicated team)

Ideal For: Ecommerce sites seeking a balance between ad revenue and user experience.

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2. iZooto

iZooto is among the best ad networks for eCommerce websites, offering powerful push notification tools that help you build, own, and engage your audience effectively. This platform provides a range of benefits specifically tailored for online stores, significantly enhancing user engagement and retention. With iZooto, you gain more control over your audience and can rely less on Google and Facebook for traffic. By connecting your customers with targeted and automated alerts, you can encourage recurring visits and boost revenue from your current display advertising, making it an essential tool for digital advertising in the competitive eCommerce landscape.

Key facts:

• Ad Format Variety: 7/10 (Primarily push notifications, with some native ad options)
• Ecommerce Platform Compatibility: 8/10 (Supports major platforms, with easy integration for web-based stores)
• Targeting Capabilities: 8/10 (Offers behavioral and contextual targeting for push notifications)
• Revenue Model: CPC
• Minimum Payout: NET 60 Basis, via wire and Paypal upon reaching the minimum payout threshold of $100.
• Ease of Integration: 9/10 (Very easy for push notifications)
• Customer Support: 9/10 (Highly responsive for push notification inquiries)

Ideal For: Ecommerce sites leveraging push notifications for cart abandonment and promotional campaigns.

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3. Setupad

Setupad ranks as one of the best ad networks for eCommerce websites, offering effective monetization solutions tailored for online stores. Known for its expertise in programmatic advertising, Setupad delivers competitive CPMs and high fill rates, making it a great fit for both mid-sized and large eCommerce sites. With advanced header bidding technology, Setupad can help you drive your revenue up to 30% higher, ensuring it remains a leading player in the digital advertising space in 2024. By providing optimized ad placements that enhance engagement and revenue, Setupad establishes itself as a top choice among the best ad networks for eCommerce.

Key facts:

• Ad Format Variety: 9/10 (Includes header bidding, video, display, and native)
• Ecommerce Platform Compatibility: 9.5/10 (Seamless integration with all major ecommerce platforms)
• Targeting Capabilities: 9/10 (Offers advanced demographic, behavioral, and contextual targeting)
• Revenue Model: CPM
• Minimum Payout: $100,You can choose to receive payments via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera.
• Ease of Integration: 9/10 (Easy, with dedicated onboarding support)
• Customer Support: 9.5/10 (Exceptional, proactive support)

Ideal For: High-traffic ecommerce sites seeking maximum ad revenue through advanced header bidding.

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4. Vdo.ai

If you’re looking for the best ad networks for eCommerce websites, Vdo.ai is an excellent option to consider. Specializing in video advertising, it has become a leading choice among CPM ad networks for publishers wanting to integrate engaging video ads into their content. With its captivating video ad formats, Vdo.ai not only boosts user interaction but also often achieves higher CPM rates, making it a smart choice for online stores aiming to enhance their digital advertising strategies. As video ads are known for their superior viewability, Vdo.ai stands out as a valuable asset for eCommerce sites looking to maximize their monetization potential while effectively reaching their target audience.

Key facts:

• Ad Format Variety: 8.5/10 (Focuses on video and native ads, with some display options)
• Ecommerce Platform Compatibility: 8.5/10 (Supports major platforms, with easy integration for video-centric sites)
• Targeting Capabilities: 8.5/10 (Offers contextual and demographic targeting for video ads)
• Revenue Model: CPM, CPC
• Minimum Payout: $100 on NET 60 Basis.
• Ease of Integration: 8.5/10 (Moderately easy, with some customization for video ads)
• Customer Support: 9/10 (Responsive, with a focus on video ad inquiries)

Ideal For: Ecommerce sites with a strong focus on video content and product demos.

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5. Seedtag

Seedtag is an innovative solution for eCommerce sites, emerging as one of the best ad networks for your digital advertising needs. This platform specializes in delivering seamless, in-content ads that significantly enhance user experience on your online store. By utilizing advanced AI-driven technology, Seedtag ensures that your eCommerce sites benefit from targeted ads that achieve higher engagement and improved ROI. As the demand for effective digital advertising grows, Seedtag positions itself as a top choice for businesses looking to elevate their marketing strategies and expand their reach in the competitive eCommerce landscape.

Key facts:

• Ad Format Variety: 8/10 (Specializes in contextual, native, and video ads)
• Ecommerce Platform Compatibility: 8/10 (Supports web-based ecommerce platforms with easy integration)
• Targeting Capabilities: 9/10 (Offers advanced contextual and product-based targeting)
• Revenue Model: CPM, CPC
• Minimum Payout: $100
• Ease of Integration: 8/10 (Moderately easy, with some tech knowledge required)
• Customer Support: 8.5/10 (Good, with responsive support for contextual ad inquiries)

Ideal For: Ecommerce sites seeking to leverage contextual advertising for product promotions.

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6. Pubwise

PubWise is transforming video advertising for eCommerce websites with its advanced machine learning and cookieless targeting, delivering a transparent and efficient solution for maximizing your ad revenue. As one of the best ad networks for online stores, PubWise offers competitive video monetization strategies that make it a top choice among digital advertising platforms. Publishers using PubWise have reported up to a 30% increase in video ad revenue within just six months, solidifying its reputation as a leader in the digital advertising space and driving success for your eCommerce ventures.

Key facts:

• Ad Format Variety: 8.5/10 (Includes display, native, and video ads, with a focus on programmatic solutions)
• Ecommerce Platform Compatibility: 9/10 (Supports major platforms, with seamless integration for programmatic ads)
• Targeting Capabilities: 9/10 (Offers advanced demographic, behavioral, and contextual targeting for programmatic ads)
• Revenue Model: CPM
• Minimum Payout: $50
• Ease of Integration: 9/10 (Easy, with dedicated support for programmatic integrations)
• Customer Support: 9/10 (Responsive, with expertise in programmatic advertising)

Ideal For: Ecommerce sites looking to optimize programmatic ad revenue.

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7. AdPushup

AdPushup is one of the best ad networks for eCommerce websites, specializing in optimizing CPM ad layouts to help online stores maximize their revenue. By leveraging AdPushup’s advanced tools, you can expect to see increased CPM rates through effective A/B testing and machine learning that optimize your ad placements and formats. The platform integrates seamlessly with AdSense and other leading ad networks, making it a versatile choice for your digital advertising needs. This flexibility allows you to scale your CPM advertising efforts efficiently, positioning AdPushup as a valuable option for your eCommerce site.

Key facts:

• Ad Format Variety: 8/10 (Focuses on display, native, and video ads, with A/B testing capabilities)
• Ecommerce Platform Compatibility: 8.5/10 (Supports major platforms, with easy integration for A/B testing and ad optimization)
• Targeting Capabilities: 8/10 (Offers demographic and contextual targeting with A/B testing for ad performance)
• Revenue Model: CPM, CPC
• Minimum Payout: $50, via PayPal or bank wire on Net-45 terms.
• Ease of Integration: 8.5/10 (Moderately easy, with some customization for A/B testing)
• Customer Support: 9/10 (Responsive, with a focus on ad optimization inquiries)

Ideal For: Ecommerce sites seeking to continuously optimize their ad performance through A/B testing.

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Maximizing Ad Revenue for Ecommerce Sites: Expert Strategies

Optimizing ad revenue for e-commerce sites requires a smart approach that aligns well with user preferences and facilitates a smooth shopping experience. Here are some strategies from the experts to help you achieve your best results:

• Enhance User Experience: Balance ad placements to avoid disrupting the shopping journey.
• Leverage Advanced Targeting: Employ demographic, behavioral, and contextual targeting to increase ad relevance.
• Diversify Ad Formats: Use several ad formats and identify the ones that are best suited to your audience.
• Optimize for Mobile: The ad viewing experience should be optimized for mobile screens.
• Regularly Monitor and Adjust: It is important to regularly track ad performance and adjust your strategies according to the results of the campaign.
• Utilize Retargeting: Users who abandon their carts should be nudged in ways that serve as quick reminders to utilize the chances of a conversion.

These practices can help catapult ad revenue while maintaining a positive shopping experience for long-term success on your ecommerce website.

The Bottom Line

The right ad network for your ecommerce site can not just impact revenue generation, but also sustain it by parallely scaling as you scale your business. It can help to augment user engagement, enhance conversion rates, and provide a more profitable ecommerce environment. The 7 ad networks discussed in this article all make the cut in terms of scope, profitability, ad formats and user experiences to not only help you boost earnings, but also build long-term value for your audience.