7 Best Ad Networks for Streaming Services & Sites

Over the past few years, streaming has grown at an exponential rate, surpassing TV as the new preferred medium of entertainment which is not just more flexible, but also more diverse, with large libraries that viewers can enjoy on a whim. The video streaming market is now valued at over $670 billion, and Statista estimates it will continue growing to over $2.49 trillion by 2032, at a CAGR of 17.8%.

As a response to this increased viewership, publishers are leaning towards ad networks that can sustain their viewership with contextually relevant, well-matched ads, well-received ad formats, high CPMs, and flexible payout structures. Whether your focus is on CPM rates, user experience, or targeted ad placements, the right ad network will balance effective ad delivery with seamless viewership. In this article, we will delve into the 7 best ad networks for streaming services & sites that are likely to give publishers the best results.

How to Choose the Best Ad Network for Streaming Services & Sites

Before you select an ad network, here are a few pointers to consider that could aid your ad monetization journey:

• Video Ad Support: Streaming services basically require video ad support, so look for networks focusing on video ads.
• Ad Format Variety: The ad formats vary from pre-roll, mid-roll, post-roll, overlay, and display ads; this is according to various content types.
• Device Compatibility: Ensure that the ads are supported across all kinds of devices such as the web, mobile, smart TVs, etc.
• Revenue Models: Determine whether you should have a CPM, CPC, CPA model, or some blend that best serves the content, audience engagement, and monetization purposes.
• Content Safety and Brand Protection: Networks with adequate brand safety controls can protect the integrity of your site.
• Minimum Payout Thresholds and Payment Terms: The network should ideally offer flexible payout structures, with a low minimum threshold, or one that is not too high. 

Review of the 7 Best Ad Networks

1. Hilltopads

HilltopAds is recognized as one of the best ad networks for streaming services and sites, offering publishers an effective mix of high-performance ad formats, anti-adblock solutions, and flexible payment options to maximize revenue. Designed for niches such as video content monetization, entertainment, file hosting, sports, and dating, the platform connects publishers with top global advertisers. With reward-based formats like rewarded video ads, offerwalls, and incentivized surveys, HilltopAds enables streaming sites to monetize a diverse audience through tailored online advertising offers. This makes it a powerful choice for publishers focused on video content monetization and reaching a broad user base.

Key facts:

• Video Ad Support: 9/10 (Strong focus on video, including pre-roll and mid-roll)
• Ad Formats: Video, Display, Mobile, Native
• Device Compatibility: 9/10 (Wide support, with some limitations on older smart TV models)
• Revenue Model: CPM, CPC
• Minimum Payout: NET-7 basis, after reaching the minimum payout threshold of $20, via PayPal, Bitcoin, Wire Transfer, Webmoney, Capitalist, Tether (USDT), Paxum, Wise
• Ease of Integration: 8.5/10 (Moderately easy, with some tech knowledge required)
• Customer Support: 9/10 (Responsive, with a dedicated team for video ad inquiries)

Ideal For: Streaming services with a high volume of video content seeking robust video ad solutions.

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2. ClickAdilla

ClickAdilla is among the best ad networks for streaming services and sites, offering a next-generation self-serve ad platform with premium traffic services tailored to your needs. With fully customizable ad campaigns and a single tag, you can easily create a bespoke solution that fits your site perfectly. This reliable ad network provides a vast array of clean and high-quality ads, ensuring you have the best options for video content monetization. Their advanced traffic optimization tools, powered by big data and machine learning, are designed to boost your revenue significantly. One standout feature is the ability to manage campaigns from other sources directly within ClickAdilla, allowing you to purchase traffic at lower auction prices, enhancing your online advertising strategy even further.

Key facts:

• Video Ad Support: 8.5/10 (Supports video, with a focus on display and native for streaming)
• Ad Formats: Popunders, Banners, Video Slides, Native
• Device Compatibility: 9/10 (Excellent support across devices, including smart TVs)
• Revenue Model: CPM, CPC
• Minimum Payout: $50
• Ease of Integration: 8/10 (Relatively easy, with some customization options)
• Customer Support: 8.5/10 (Good, with a slight delay in non-urgent inquiries)

Ideal For: Streaming platforms looking to diversify their ad inventory beyond traditional video ads.

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3. Adsterra

Adsterra is a well-established platform recognized as one of the best ad networks for streaming services and sites. It provides you with comprehensive ad formats and targeting capabilities tailored for publishers of streaming content. With a strong emphasis on diverse ad offerings and advanced optimization features, Adsterra effectively monetizes your traffic, helping you increase ad revenue. As a CPA ad network, it typically operates on a variable revenue share model, making it a top choice for video content monetization. Additionally, Adsterra performs exceptionally well on software and PC review websites, ensuring you have robust options for online advertising across various content types.

Key facts:

• Video Ad Support: 9/10 (Robust video ad support, including overlay and display)
• Ad Formats: Popunders, Banners, Video Slides, Native, Overlay
• Device Compatibility: 9.5/10 (Near-universal support, including all smart TV platforms)
• Revenue Model: CPM, CPC, CPA
• Minimum Payout: $100 (For Paxum, Bitcoin); $1000 (For Wire Transfer)
• Ease of Integration: 8.5/10 (Moderately easy, with detailed documentation)
• Customer Support: 9/10 (Responsive, with multiple contact channels)

Ideal For: Streaming services prioritizing broad device compatibility and a variety of ad formats.

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4. Exoclick

ExoClick is one of the best ad networks for streaming services and sites, especially when it comes to video content monetization. With over 12 billion geo-targeted ads served daily across a global network of 65,000 mobile and website publishing platforms, ExoClick offers unmatched reach. You can take advantage of its 20 unique ad formats and robust targeting options, which include geo-targeting, device targeting, and behavioral targeting, to enhance conversion rates and improve engagement. If you’re looking to elevate your online advertising strategy, ExoClick provides the tools you need to succeed in the competitive landscape of streaming sites.

Key facts:

• Video Ad Support: 9/10 (Strong video ad focus, with advanced targeting options)
• Ad Formats: Video, Display, Mobile, Native, Interstitial
• Device Compatibility: 9.5/10 (Excellent, with support for emerging devices)
• Revenue Model: CPM, CPC, CPA
• Minimum Payout:  Net-7 Basis, $20 (For PayPal, Payoneer); $500 (For Wire Transfer)
• Ease of Integration: 9/10 (Very easy, with a user-friendly interface)
• Customer Support: 9.5/10 (Exceptional, proactive, and highly responsive)

Ideal For: Streaming platforms seeking advanced ad targeting capabilities and low payout thresholds.

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5. iZooto

iZooto is among the best ad networks for streaming services and sites, offering powerful push notification tools designed to help you build, own, and engage your audience effectively. This platform provides a range of benefits specifically tailored for streaming sites, significantly enhancing user engagement and retention. With iZooto, you gain more control over your audience and can rely less on Google and Facebook for traffic. By connecting your audience with targeted and automated alerts, you can encourage recurring visitors and boost revenue from your current display advertising, making it an essential tool for video content monetization in the realm of online advertising.

Key facts:

• Video Ad Support: 7/10 (Focused more on push notifications, with some video capabilities)
• Ad Formats: Push Notifications, Native, Video (Limited)
• Device Compatibility: 9/10 (Excellent for web and mobile, limited for smart TVs)
• Revenue Model: CPC
• Minimum Payout: NET 60 Basis, via wire and Paypal upon reaching the minimum payout threshold of $100.
• Ease of Integration: 9/10 (Very easy for push notifications)
• Customer Support: 9/10 (Highly responsive for push notification inquiries)

Ideal For: Streaming services looking to leverage push notifications as a complementary monetization strategy.

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6. Sulvo

With innovative ad technologies and premium ad placements, Sulvo is one of the best ad networks for streaming services and sites, dedicated to boosting your revenue as a publisher. By focusing on premium inventory, Sulvo ensures that you achieve the best potential CPM rates. Their cutting-edge technology optimizes ad placements in real-time, enhancing user interaction and ultimately increasing the revenue generated from your video content monetization efforts. If you’re looking for effective online advertising solutions, Sulvo offers the tools you need to maximize your earnings.

Key facts:

• Video Ad Support: 8/10 (General support with potential optimization for video)
• Ad Formats: Display, Mobile, Video
• Device Compatibility: 9/10 (Wide support, with some minor limitations on older devices)
• Revenue Model: CPM, CPC
• Minimum Payout: $100, NET-60 Basis
• Ease of Integration: 8/10 (Moderately easy, with some customization options)
• Customer Support: 8/10 (Good, with variability in response times for non-urgent queries)

Ideal For: Streaming platforms seeking a balance between ad revenue and user experience.

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7. Infolinks

Infolinks is one of the best ad networks for streaming services and sites, providing you with versatile solutions tailored to your needs. The network offers innovative, contextually relevant ad options that seamlessly blend with the look and feel of your website, ensuring a positive user experience. Regardless of your site's size, Infolinks welcomes all types of publishers and features an effortless integration process with no setup fees. This makes it an excellent choice for video content monetization and online advertising, enabling you to maximize your revenue efficiently.

Key facts:

• Video Ad Support: 6/10 (Primarily focused on in-text and display ads, with limited video support)
• Ad Formats: In-text, Display, Native
• Device Compatibility: 9/10 (Excellent for web and mobile, not optimized for smart TVs)
• Revenue Model: CPC
• Minimum Payout: $50 and $100 in case of Wire Transfer.
• Ease of Integration: 8.5/10 (Moderately easy, with a user-friendly platform)
• Customer Support: 8.5/10 (Responsive, with a focus on in-text ad inquiries)

Ideal For: Streaming services with supplementary text-based content looking for additional monetization streams.

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Maximizing Ad Revenue for Streaming Platforms: Expert Tips

Boosting ad revenue for a streaming platform involves a strategically aligned approach with the viewer along with the capabilities of the platform. Here are some expert tips to help you make the most of your monetization efforts:

• Engaging Content : High-quality engaging content tends to attract more valuable ads.
• Diversify Your Ad Inventory: Try out several ad formats to earn the highest possible revenue.
• Optimize for Mobile and Emerging Devices: Ensure that the entire viewing experience is seamless, irrespective of the device type.
• Leverage Advanced Targeting: By using demographic, behavioral, and contextual targeting, your chances of earning higher revenue can be boosted significantly.
• Monitor Performance: It is important to regularly track ad performance and adjust your strategies according to the situation.

The Bottom Line

Streaming has become essential to the film and entertainment industry, dictating how content is created, distributed, and consumed. They are easy to sign up to, come with fewer commercials than traditional TV and offer more relevant ads that resonate with the interests of your audience. By partnering with ad networks that specialize in streaming services and websites, you can harness targeted advertising opportunities leading to greater viewership engagement and smoother experiences that guarantee return from your audiences. The 7 ad networks reviewed in this article all come with a strong focus on video ads, with global advertisers and flexible payment models that are likely to bring you sustained success as a publisher.