7 Best Ad Networks in Russia for Publishers

According to a report by Statista, the Digital Advertising market in Russia is projected to grow by 6.06% (2024-2028) resulting in a market volume of US$7169.0m in 2028. As one of the largest internet markets in Europe, Russia's digital ad market offers considerable opportunities for publishers to monetize their content through various ad formats and platforms. By partnering with leading ad networks that operate in the country, publishers in the region can access a broader pool of advertisers and maximize their ad revenue through both domestic and international demand. 

7 Best Ad Networks in Russia for Publishers

Here is a list of the 7 best ad networks for publishers in Russia that offer advanced targeting, high-quality ad placements, and competitive CPM rates.

1. Setupad

A super comprehensive advertising network, Setupad is a great choice for publishers in Russia looking to maximize their ad revenue through programmatic advertising. Offering high fill rates and competitive CPMs, Setupad caters to mid-sized and large publishers. By leveraging advanced header bidding technology, publishers operating in Russia can achieve up to 30% higher revenue through this ad network. Setupad’s optimized ad placements enhance user experience, leading to higher revenue and engagement, putting it at the top of our list for the best advertising networks in Russia.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Ad.plus

Ad.plus’ advanced algorithms and real-time bidding technology deliver competitive CPC and CPM rates, helping publishers in Russia maximize their ad space and revenue. As a Google MCM Partner, Ad.Plus brings direct premium demands from top advertisers, ensuring optimized inventory and yield. Trusted by more than 20,000 publishers, Ad.Plus guarantees a 30% increase in revenue from day one, with over 10,000 advertisers and more than 1 billion daily ad impressions.

Key Facts:

• Payment Details: Ad.plus offers monthly payments with a minimum payout threshold of $50, supporting PayPal, bank transfers, and cryptocurrency.
• Ad Formats: Ad.plus supports display ads, video ads, native ads, and mobile-specific formats, ensuring versatility for different platforms.
• Publisher Eligibility: Publishers must have a minimum of 5,000 monthly visitors and high-quality content to join Ad.plus.
• CPM Rates: The average CPM rate ranges from $1 to $5, depending on the niche and geographical location of the traffic.

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3. Aniview

Aniview focuses on video advertising and monetization solutions for publishers in Russia, supporting various ad formats including VAST, VPAID, IMA, and oRTB. The platform offers tools such as a video ad server, video player, video CMS, and CTV/OTT solutions. Aniview seamlessly integrates with existing tech stacks and delivers enriched analytics to enhance ad performance for publishers in Russia.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment and Payout Info: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers.

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4. Monetizemore

Known to have one the best header bidding implementations in the world, Monetizemore is a top ad network in Russia that takes care of everything on behalf of publishers to ensure that only the highest paying ads are displayed. Their AI-powered header bidding offers world-class support with reporting and custom ad ops. You also get access to ad fraud management tools to make sure that the invalid traffic never bothers you.

Key Facts:

• Payment and Payout Info: Monetizemore operates on a net 30-day payment cycle and publishers have to make at least $100 for that month to get the revenue or it gets transferred to the next month. Monetizemore offers three payment methods that are PayPal, ACH, and Wire Transfer.
• Publisher Eligibility: As an advanced header bidding ad network solution, Monetizemore requires publishers to have a minimum of 500,000 impressions per month to use their monetization features. 
• Ad Formats: Playable Ads, Static Banner, Interstitial Ads, Native Ads, Rewarded Video Ads

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5. Ezoic

Ezoic is among the best ad networks for publishers in Russia. The platform has garnered popularity for being a great alternative to AdSense. As a Google Certified Publishing Partner, Ezoic assists publishers in Russia to strategically monetize websites, boost income and maintain a good user experience. With the help of actual machine learning, the network generates automatic smart decision-making that adjusts advertisements, layouts, and frameworks to maximize publisher revenue. 

Key Facts:

• Payment Details: Ezoic operates on a NET-30 day payment schedule and pays in arrears, which is generally within 30 days. For instance, the revenue you earned in January will get paid at the end of February. They generally put 45 days in their terms, but you can expect payment within a month. The minimum payout threshold of USD20.
• Ad Formats: Their ad formats include Display, Native, Anchor, Sticky, Vignette as well as In-Stream Video.
• Publisher Eligibility: Ezoic no longer imposes any pageview limits on new sign-ups and now you do not need 10,000 monthly visits to use their features. This has allowed smaller sites to also qualify and get the chance to work with advertisers that pay highly or third-parties that would have otherwise excluded them.

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6. Denakop

Denakop is a leading ad network that specializes in delivering targeted ads through various digital channels. The platform offers a range of ad formats, including display banners, video ads, and native ads, tailored to meet the needs of both large publishers and niche sites in Russia. Denakop is known for its competitive CPM rates and efficient payment processes.

Key Facts:

• Payment Details: Denakop pays publishers on a net 30 basis, with payment options including bank transfer and PayPal. The network has a reputation for timely payments. 
• Ad Formats: The network supports several ad formats such as display banners, video ads, and native ads. This variety allows publishers to choose formats that best suit their content and audience. 
• Publisher Eligibility: To join Denakop, publishers need a minimum of 10,000 monthly impressions and must adhere to quality content standards. The network focuses on ensuring that all partners provide high-quality and engaging content.
• CPM Rates: Denakop's CPM rates typically range from $1.50 to $5.00, depending on factors like ad format, traffic quality, and geographic targeting. Publishers in high-demand niches or with premium traffic may receive higher rates.

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7. Mediavine

Mediavine is a prominent ad network that stands out as one of the top AdSense alternatives for publishers in Russia. Known for its high-quality ad placements, Mediavine focuses on optimizing ad revenue sources and enhancing ad monetization options. It offers a variety of ad formats, including display, video, and native ads, and is recognized for its user-friendly interface and excellent support. By partnering with Mediavine, publishers in Russia stand a chance to earn competitive CPM rates, making it a reliable choice among ad networks in the country.

Key Facts:

• Payment Details: Mediavine pays publishers on a net-60 basis, meaning payments are made 60 days after the end of the month in which earnings were accrued. They offer payments via direct deposit or check.
• Ad Formats: Mediavine supports several ad formats, including display ads, video ads, and native ads. They are particularly known for their high-impact ad units such as video pre-rolls and in-content ads. 
• Publisher Eligibility: To join Mediavine, publishers need to have at least 50,000 monthly sessions. The network focuses on high-quality content and requires sites to adhere to its content guidelines and maintain good user experience standards.
• CPM Rates: Mediavine's CPM rates vary based on factors like site traffic, content niche, and seasonal demand but are typically competitive. Publishers often report CPMs ranging from $15 to $50, depending on these factors

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The Bottom Line

Whether you are an experienced publisher or just getting started, these 7 ad networks in Russia provide a variety of options to efficiently monetize content and connect with your target audience through both domestic and international demand. With their impressive array of features, including competitive CPM rates, quick payout terms, flexible ad formats, customisations, and full support, the ad networks mentioned above have everything you need to succeed in the Russian digital ad space and meet your monetization goals.