6 Best AdSense Alternatives in Europe

Last Updated: April 21, 2024
Category: AdSense
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Google AdSense is one of the most popular platforms among publishers as it helps bloggers generate revenue via ads easily. It also is extremely helpful for advertisers as it helps reach a wider audience. The versatile platform can be used on various websites. Google AdSense is the best for small and medium-sized publishers that do not have a lot of resources to put towards ad management and implementation. The lightweight program is reliable and offers a large share of revenue to the publishers. However, it is not the only solution and comes with its share of disadvantages, which makes it wise to have a look at the best AdSense alternatives in Europe. 

  • 6 Best AdSense Alternatives in Europe
    • Why Do Bloggers in Europe Need AdSense Alternatives?
    • 6 Best AdSense Alternatives in Europe
    • 1. Setupad
    • 2. iZooto
    • 3. Adform
    • 4. Media.net
    • 5. Yieldbird
    • 6. OptAd360
    • 7. How to Choose the Best AdSense Alternatives in Europe?
    • 8. The Bottomline

Why Do Bloggers in Europe Need AdSense Alternatives?

Diversifying revenue streams with AdSense alternatives offers several advantages to bloggers in Europe:

  • Rich media, interactive banners, video advertisements, native ads, and other ad formats that AdSense does not support are just a few of the ad forms that are frequently offered through alternatives to AdSense.
  • AdSense is a reputable ad network, although its contextual advertising may not always blend in with the website's design or style. More possibilities are offered by different ad networks.
  • Improved customer service is one of the main ways that AdSense substitutes set themselves apart. With specialized account managers and support teams that deliver assistance that is specifically suited, these platforms usually give more responsive and personalized client service. 

6 Best AdSense Alternatives in Europe

Here are some of the best AdSense alternatives for publishers in Canada. Take a look at them:-

1. Setupad

One of the best AdSense alternatives for European publishers irrespective of size, Setupad offers a self-serve header bidding solution for the necessity of an ad ops team. The solution connects your inventory to a large number of demand partners to increase revenue and helps regain a large percent of lost revenue with non-intrusive ads. 

Key Information:

  • It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  • Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
  • Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  • Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.

2. iZooto

One of the best solutions for owned audience marketing, iZooto is an AdSense alternative that uses push notifications to help publishers monetize their content and reduce reliance on Google and Facebook which increases control over audience. It encourages recurring visitors and revenue using push ads and targeted and automated alerts. 

Key Information:

  • Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 
  • With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
  • The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all ov

3. Adform

As an integrated advertising platform for publishers, Adform offers performance-driven technology for creators who want to see results. It offers strong data management that covers all the data and inventory. The intelligent ad server and supply side platform helps share your inventory. 

Key Information:

  • Allows you to take advantage of the powerful real-time creative self-service tools to rapidly create and modify your creative assets for maximum impact and relevancy.
  •  Leverage the extensive demand for mobile inventory while enjoying fantastic format support, advanced tracking, and reporting to help you maximize the value of your inventory.
  • Helps enjoy maximum inventory safety while offering premium formats, including high-value rich media.
  • Helps extend the reach of your inventory, offer added buying options or manage in-house placements with the full power and benefits of the Adform DSP.

4. Media.net

Media.net is owned by Yahoo and Bing and is one of the best AdSense alternatives in Europe. It is one of the biggest contextual ad networks and relied on by the top-tier brands. Media.net leverages contextual advertising to monetize content and connects you with other content-driven publishers in addition to maximizing ad revenue and providing access to a large search market. It is a leader om server-side header bidding development and streamlines programmatic display. 

Key Information:

  • Their proprietary ad format, contextual ad filters users' intent and finely targets ads, resulting in high revenues.
  • They provide easy access to high-quality ads by connecting you with major networks.
  • They allow you to customize the look and feel of your page for high user engagement.
  • Media.net has a minimum payout threshold of $100. They offer payment via Wire Transfer and PayPal. They have a net 30-day payment cycle.

5. Yieldbird

One of highest paying AdSense alternatives in Europe, Yieldbird is a leader in ad optimization and programmatic ads. It has a decade's experience in ad management and marketing and is a dependable partner. Publishers get access to the seasoned ad operations professionals, distinctive demand sources, cutting edge tools and machine learning technology to enhance ad monetization. 

Key Information:

  • A benefit of YieldBird's UI is that it has a revenue comparison board. This allows publishers to view their daily and monthly profits as well as their RPMs and CPMs.
  • For new publishers who want to keep up with what's occurring in the ad-tech sector, YieldBird's blog is fairly detailed.
  • Yieldbird understands the challenges that the publishers are facing and understand the importance of both transparency an control over advertising revenue. As a result of that, they have built solutions to bring you as much value as possible and keep you safe. 
  • According to your needs, they offer evaluation of ad stack and market position or help you improve your revenue and programmatic performance.

6. OptAd360

One of the best AdSense alternatives, OptAd360 is a Google-certified Ad Exchange that provides website, video and all monetization tools. It offers cutting edge techniques to helps publishers monetize content. Publishers can also use Google Ad Manager to monetize on OptAd360 as it uses header ad bidding. 

Key Information:

  • They are able to support 17 different languages, including English, Filipino, Japanese, Korean, Russian, French, German, Italian, and Spanish.
  • Simply add a main tag to the website to activate the Connect and Operate monetization options and unleash the full power of your business. Therefore, you shouldn't connect to third parties, modify your DNS, or do anything else.
  • The effectiveness of the website, user behavior, and device all influence how the site's advertisements are presented. It has a greater potential for revenue and is fully automated.
  • Ad Refresh technology is now being used by many platforms and providers to boost the number of ad impressions.

How to Choose the Best AdSense Alternatives in Europe?

Selecting the right AdSense alternatives is crucial for bloggers aiming to optimize revenue while ensuring a positive user experience. Consider the following factors

  • Regional Relevance: Select substitutes that are well-known in the European market to make sure advertisements are understood by the target market.
  • Ad Format Variety: Choose platforms that let you experiment with several ad formats, such as video, native, and display ads, so you can figure out which ones work best for your content.
  • Rates and Terms of Payment: Take into account the rates and terms of payment that each option provides. Seek out reasonable prices and clear payment procedures.
  • Impact on User Experience: Give preference to options that keep the user experience pleasant. Your content should be enhanced by ads without feeling overbearing.

The Bottomline

Determination of the best AdSense alternative in Europe is dependent on your needs and preferences. While AdSense is one of the best ways to generate revenue, it is equally important to consider AdSense alternatives in Europe to be able to diversify income and increase earnings. If AdSense has failed to deliver the desired outcome or you wish go explore new opportunities, you can consider the best AdSense alternatives in Europe. 


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

Yes. You can monetize without AdSense and using the best AdSense alternatives given above.

While AdSense is extremely popular, other networks might be better suited for some websites for various reasons like their goal might be to diversify revenue, increase earnings or the website is not approved on AdSense.

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