7 Best Native Ad Networks in India

The future of digital advertising in India isn’t coming, it’s already here and running on high-speed data!  And native advertising is a crucial segment in the digital advertising umbrella. But as with everything else, here’s the thing: not all native ad platforms are created equal. Some offer better integration options, while others provide higher fill rates, deeper targeting, or more transparent analytics. That’s why choosing the right native ad network can make all the difference. It could be the difference between average and exceptional performance.

Key Factors to Consider when Choosing a Native Ad Network

When selecting the best native ad networks, several key factors must be considered to ensure optimal campaign performance such as:

• Wide Audience Reach: The best native networks in India don’t just promise exposure, they deliver reach across millions of users and top-tier publishers. With India’s digital ad spend having grown exponentially through the years, tapping into networks with proven scale is essential for visibility and performance.
• Advanced Targeting Options: Top networks provide precise targeting features, such as geo-targeting, behavioral targeting, and interest-based segmentation. This ensures your ads are shown to the right audience, especially in high-growth regions like Tier 1 and Tier 2 cities, leading to better user engagement.
• Cutting-edge Technology: Networks with AI-driven algorithms optimize ad placement and offer real-time insights to boost campaign efficiency. Native ads tend to perform better than traditional ads, with an 18% higher lift in purchase intent, helping advertisers improve their ROI.
• Seamless Ad Formats: Great native ads don’t interrupt, they integrate. Choose networks that offer flexible, well-designed formats like in-feed, sponsored articles, and content recommendations that blend naturally with surrounding content. Seamless presentation leads to higher attention and better click-throughs.
• Exceptional Support and Insights: Strong customer support, along with detailed reporting and expert guidance, can significantly improve campaign performance. With valuable insights, publishers can refine their strategies and achieve higher results in India’s digital ad ecosystem.

7 Best Native Ad Networks in India

Here are the 7 Top Native Ad Networks in India that can help publishers drive revenue and results:

1. Setupad

If you're a publisher in India looking to unlock serious ad revenue without compromising user experience, Setupad should be on your radar. While it's widely known for its header bidding and programmatic monetization solutions, Setupad has quietly become a strong player in the native advertising space too, offering seamless, high-performing ad formats tailored for modern web audiences. By leveraging advanced header bidding technology, the network helps publishers achieve up to 30% higher revenue. With India’s digital ad ecosystem soaring, Setupad optimizes for both tier 1 and tier 2 traffic, helping publishers make the most of rising engagement in mobile-first regions.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

SignUp Now

2. Adgebra

As one of the leading native ad networks in India, Adgebra has redefined native advertising by eliminating language barriers and making internet ads accessible to diverse audiences across the country. The numbers are impressive: Adgebra reaches over 500 million unique users and delivers more than 30 billion ad impressions each month, across native, video, and rich media formats. Its network of 2,000+ premium publishers ensures high-quality placements, while its capability to serve ads in 10 regional Indian languages makes it a standout in a linguistically diverse market.

Key Facts:

• Serves clean and genuine ads that are filtered by a stringent review process to maintain the quality of advertisers.
• Adgebra’s serves regional language ads that match the ad language of your site’s content to ensure better readership, engagement, relevance, and higher revenue generation.
• They provide a range of powerful ad formats like native, rich media, and video ads to boost revenue opportunities.
• Adgebra provides real-time insights and 100% transparent reports on crucial details on earnings.
• You can simply integrate with 100+ custom responsive Ad widgets and AMPs.

SignUp Now

3. Whizzco

In India’s fast-evolving native advertising scene, Whizzco stands out as one of the top ad networks. What sets it apart is its ability to integrate with over 40 native ad networks simultaneously, giving publishers access to the highest-yielding demand sources in real time. With native advertising projected to dominate India’s digital spend in the coming years, Whizzco delivers where it counts: performance, competition, and control. In fact, publishers using Whizzco’s platform have reported up to a 30% lift in native ad revenue, because of its data-driven optimization engine and smart ad matching.

Key Facts:

• Publisher Eligibility: Publishers applying to Whizzco must ensure that their website has a minimum of 10,000 page views per day or at least 100,000 US page views per month. 
• Ad Formats: Their ad formats include in-feed ads, recommendation widgets, in-article ads, video ads and custom native ads.
• Payment & Payout Info: Whizzco operates on a NET 30-day payment cycle, with a minimum payout threshold of USD 200. It offers payments via PayPal and Wire Transfer. 

SignUp Now

4. AdPushup

Recognized by Google as a certified partner, AdPushup is a powerful monetization platform in the Indian native ad network landscape, designed to help content creators maximize yield from each impression and tap into better revenue prospects. Trusted by over 300 publishers across 50+ GEOs and primarily known for its robust ad optimization stack, AdPushup also offers powerful native ad solutions in India that are tailored to boost engagement and revenue. The network has a conversion-driven approach backed by A/B testing, real-time reporting, and layout optimization, all designed to help you extract the most value from every visitor.

Key Facts:

• Publisher Eligibility: AdPushup has no specific requirements for publishers, except that you have more than $5000 USD monthly ad revenue, and give AdPushup exclusivity.
• Ad Formats: AdPushup offers a variety of ad formats including in-view ads, in-image ads, sticky ads and docked ads.
• Payment & Payout Info: AdPushup pays on Net-45 basis via PayPal or bank transfer. The have a minimum payout threshold of USD 50
• CPM Rates: AdPushup offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

SignUp Now

5. Taboola

Taboola stands out as a top native advertising platform, making significant strides with its impressive revenue of $1.62 billion, marking an 18.98% increase from the previous year. This growth underscores Taboola's pivotal role among the leading native ad networks, particularly in India. As one of the best native ad networks in India, Taboola harnesses AI-driven native ad solutions to connect advertisers with high-quality audiences, leveraging its extensive network of top publishers. This strategic approach positions it as a prime choice for Indian publishers aiming to enhance engagement and drive revenue through non-intrusive, contextual native ads. With its expanding influence and ongoing partnerships, Taboola is definitely a major player in the Indian ad.

Key Facts

• Publisher Eligibility: Taboola requires publishers to have 500,000 monthly impressions to sign up.
• Ad Formats: Taboola provides a variety of ad formats, including video, in-feed, and article recommendations, which can be customized to fit the look and feel of the publisher’s site. 
• Payment & Payout Info: Taboola has a 45-day payment cycle, with a minimum payment threshold of USD 100.

SignUp Now

6. MGID

MGID has a remarkable reach of approximately 1 billion people each month and stands out as another leading native ad network in India. The platform leverages a sophisticated AI-driven algorithm to ensure that ads are not only relevant but also highly engaging. MGID offers a diverse array of ad formats designed to resonate with audiences, making it a top choice for publishers in the country.

Key Facts:

• Non-Intrusive Ad Formats: Mgid specializes in native ads, which blend seamlessly with your site’s content to prevent disrupting user experience.
• Payment & Payout Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.
• Premium Advertisers: The network connects streaming sites with a wide range of premium advertisers to maintain quality, increase user interaction and click-through rates.
• Cross-Platform Compatibility: With the growing trend of mobile and smart TV streaming, MGID’s ads are designed to work seamlessly across various devices and platforms, ensuring consistent revenue generation.
  

SignUp Now

7. Adsterra

Adsterra has emerged as a prominent player in the Indian GEO and considered to be among the best native ad networks in India. With over 35 billion ad impressions served monthly and a proven ability to increase traffic by up to 150% globally, Adsterra stands out as one of the top native advertising platforms for publsihers. The network's efficient traffic solutions, wide range of ad formats, strong CPM rates, and expert account managers help publishers refine their ad strategies and optimize campaign performance effectively.

Key Facts:

• Offers higher eCPM in accordance with number of impressions and conversions
• The self-service platform is user-friendly and provides ad format code in moments
• Offers real-time revenue control and shows the bid on traffic, number of clicks and more
• Provides real-time API to track traffic performance and facilitates retrieval of necessary metrics.

SignUp Now

Final Thoughts

India's digital landscape is booming, and native advertising is riding a majority of that wave. With mobile usage soaring and regional content consumption at an all-time high, native ads offer publishers in India a great opportunity to monetize without compromising user experience. Whether you're a large media house or an independent content creator, the right native ad network can significantly boost your engagement and revenue. From AI-powered optimization by AdPushup, to regional language mastery by Adgebra, and competitive intelligence via Whizzco, each platform brings something unique to the table. Aligning with a network that understands your audience, supports your content style, and helps scale your revenue intelligently can ultimately be a breadwinner.