7 Best Native Ad Networks in India

Native advertising has become a powerful tool in India's rapidly growing digital ecosystem, offering seamless, non-intrusive ad experiences that blend naturally with content. In 2024, native ads are projected to account for nearly 65% of all digital ad spend in India, with mobile native ads driving over 70% of user engagement. This highlights the importance of native ad networks in the Indian market, as they enable publishers to deliver ads that resonate with audiences while boosting brand awareness and ROI. Choosing the best native ad networks is crucial for maximizing engagement and revenue, with these platforms playing a key role in shaping the future of digital advertising in India.

Key factors to consider when choosing a native ad network

When selecting the best native ad networks, several key factors must be considered to ensure optimal campaign performance such as:

• Wide Audience Reach: The best native ad networks in India offer access to millions of users across high-traffic websites, ensuring your ads reach a diverse audience. With India’s digital ad spend expected to grow by 33% in 2024, wide reach is essential for effective campaigns.
• Advanced Targeting Options: Top networks provide precise targeting features, such as geo-targeting, behavioral targeting, and interest-based segmentation. This ensures your ads are shown to the right audience, especially in high-growth regions like Tier 1 and Tier 2 cities, leading to better user engagement.
• Cutting-edge Technology: Networks with AI-driven algorithms optimize ad placement and offer real-time insights to boost campaign efficiency. Native ads tend to perform better than traditional ads, with an 18% higher lift in purchase intent, helping advertisers improve their ROI.
• Seamless Ad Formats: A variety of customizable ad formats, like in-feed and content-based ads, naturally blend into website content. This seamless integration enhances the user experience, leading to higher engagement and better click-through rates.
• Exceptional Support and Insights: Strong customer support, along with detailed reporting and expert guidance, can significantly improve campaign performance. With valuable insights, advertisers can refine their strategies and achieve higher results in India’s rapidly growing digital market, projected to exceed $12 billion in revenue by 2027.

7 Best Native Ad Networks in India

Here is a list of the 7 Best Native Advertising Networks in India for Publishers to leverage profitability and success.

1. Setupad

A super comprehensive advertising network, Setupad is perfect for publishers looking to maximize their ad revenue through programmatic advertising. Setupad offers high fill rates and competitive CPMs, catering to mid-sized and large publishers. By leveraging advanced header bidding technology, Setupad helps publishers achieve up to 30% higher revenue. This network is particularly beneficial for those seeking CPM ad networks in China and CPM ad networks for Chinese publishers, as it ensures competitive CPM rates in China. Setupad enhances user experience through its optimized design of ad placements, leading to higher revenue and engagement. This combination of features makes Setupad a top choice among ad networks in China and places it on our list of best advertising networks.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Adgebra

Adgebra, one of the best native ad networks in India, has positioned itself as a leader in the native advertising space by making internet advertising language-agnostic and accessible. As a top native advertising platform in India, Adgebra caters to a wide audience, reaching over 500 million unique users while serving more than 30 billion native, rich media, and video ads each month. Its expansive network of 2000+ premium publishers and ability to serve ads in 10 regional Indian languages sets it apart among Indian native ad networks. With its native ad solutions designed to connect and engage audiences across the country, Adgebra offers businesses the tools to win the trust of consumers through impactful, localized ad experiences. This impressive reach and multilingual support make Adgebra a leading choice for businesses seeking to leverage top native ad networks in the region.

Key Facts:

• Serves clean and genuine ads that are filtered by a stringent review process to maintain the quality of advertisers.
• Adgebra’s serves regional language ads that match the ad language of your site’s content to ensure better readership, engagement, relevance, and higher revenue generation.
• They provide a range of powerful ad formats like native, rich media, and video ads to boost revenue opportunities.
• Adgebra provides real-time insights and 100% transparent reports on crucial details on earnings.
• You can simply integrate with 100+ custom responsive Ad widgets and AMPs.

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3. Whizzco

Whizzco stands out as one of the best native ad networks in India, offering cutting-edge solutions to help publishers boost their ad revenue. By integrating with over 40 native ad networks, Whizzco delivers a competitive edge in the ever-growing native advertising landscape. In a market where native advertising in India is rapidly expanding, Whizzco's platform drives a remarkable 30% improvement in native ad performance for its clients. For businesses seeking top native advertising platforms in India, Whizzco provides innovative tools and customized solutions, making it a leader among Indian native ad networks.

Key Facts:

• Publisher Eligibility: Publishers applying to Whizzco must ensure that their website has a minimum of 10,000 page views per day or at least 100,000 US page views per month. 
• Ad Formats: Their ad formats include in-feed ads, recommendation widgets, in-article ads, video ads and custom native ads.
• Payment & Payout Info: Whizzco operates on a NET 30-day payment cycle, with a minimum payout threshold of USD 200. It offers payments via PayPal and Wire Transfer. 

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4. AdPushup

AdPushup, a leading player in the Indian native ad network landscape, specializes in optimizing ad revenue for publishers through advanced AI-driven strategies. By focusing on native ad formats, AdPushup allows ads to blend seamlessly with content, enhancing user engagement without disrupting the experience. Since native ads are becoming increasingly popular, especially as digital ad spend in India grows at a projected 16% by 2024, platforms like AdPushup play a crucial role in helping publishers leverage this trend. Native advertising offers a more personalized and less intrusive approach, driving higher click-through rates and eCPM compared to traditional formats. AdPushup’s advanced technologies, such as header bidding and ad layout optimization, help publishers maximize these benefits, ensuring they remain competitive in India’s fast-growing digital economy.

Key Facts:

• Publisher Eligibility: AdPushup has no specific requirements for publishers, except that you have more than $5000 USD monthly ad revenue, and give AdPushup exclusivity.
• Ad Formats: AdPushup offers a variety of ad formats including in-view ads, in-image ads, sticky ads and docked ads.
• Payment & Payout Info: AdPushup pays on Net-45 basis via PayPal or bank transfer. The have a minimum payout threshold of USD 50
• CPM Rates: AdPushup offers competitive CPM rates that are determined by multiple factors, some of which include ad format, audience demographics, and niche industry.

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5. Taboola

Taboola stands out as a top native advertising platform, making significant strides with its impressive revenue of $1.62 billion, marking an 18.98% increase from the previous year. This growth underscores Taboola's pivotal role among the leading native ad networks, particularly in India. As one of the best native ad networks in India, Taboola harnesses AI-driven native ad solutions to connect advertisers with high-quality audiences, leveraging its extensive network of top publishers. This strategic approach positions it as a prime choice for Indian advertisers aiming to enhance engagement and drive revenue through non-intrusive, contextual ads. With its expanding influence and ongoing partnerships, Taboola is undeniably a major player in the competitive landscape of native advertising India.

Key Facts

• Publisher Eligibility: Taboola requires publishers to have 500,000 monthly impressions to sign up.
• Ad Formats: Taboola provides a variety of ad formats, including video, in-feed, and article recommendations, which can be customized to fit the look and feel of the publisher’s site. 
• Payment & Payout Info: Taboola has a 45-day payment cycle, with a minimum payment threshold of USD 100.

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6. MGID

MGID stands at the forefront of native advertising, with a remarkable reach of approximately 1 billion people each month. Esteemed as one of the leading native ad networks in India, MGID leverages a sophisticated AI-driven algorithm to ensure that ads are not only relevant but also highly engaging. This platform offers a diverse array of ad formats designed to resonate with audiences, making it a top choice for businesses aiming to scale leads, drive sales, and boost brand awareness. In the competitive landscape of native advertising in India, MGID is recognized for its effective and innovative native ad solutions, solidifying its position as a premier platform for impactful digital marketing.

Key Facts:

• Non-Intrusive Ad Formats: Mgid specializes in native ads, which blend seamlessly with your site’s content to prevent disrupting user experience.
• Payment & Payout Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.
• Premium Advertisers: The network connects streaming sites with a wide range of premium advertisers to maintain quality, increase user interaction and click-through rates.
• Cross-Platform Compatibility: With the growing trend of mobile and smart TV streaming, MGID’s ads are designed to work seamlessly across various devices and platforms, ensuring consistent revenue generation.
  

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7. Adsterra

Adsterra has emerged as a prominent player among the best native ad networks in India, offering innovative solutions to publishers and advertisers. With over 30 billion ad impressions served monthly and a proven ability to increase traffic by up to 150% globally, Adsterra stands out as one of the top native advertising platforms in India. As native advertising continues to dominate the digital landscape now accounting for about 60% of total digital ad spending in the region Adsterra’s comprehensive native ad solutions are highly sought after by publishers. Its seamless, non-intrusive ads have earned it a strong reputation in India ad network reviews, making it a preferred choice for those seeking to boost engagement and maximize revenue.

Key Facts:

• Offers higher eCPM in accordance with number of impressions and conversions
• The self-service platform is user-friendly and provides ad format code in moments
• Offers real-time revenue control and shows the bid on traffic, number of clicks and more
• Provides real-time API to track traffic performance and facilitates retrieval of necessary metrics.

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Conclusion

In conclusion, choosing the right native ad network in India requires careful consideration of key factors such as audience reach, advanced targeting options, and cutting-edge technology. Native ad networks like Taboola, MGID, Adgebra and more excel at delivering seamless, non-intrusive ads that resonate with diverse audiences, driving engagement and ROI. With India's digital ad spend projected to grow by 33% in 2024 and native ads accounting for 65% of that spend, selecting the best network can significantly impact a business's success in this rapidly evolving market. Tailoring your choice to your specific publishing goals will ensure optimal results.