6 Best Video Ad Networks in India

Video advertising in India has grown significantly in recent years, driven by the country’s rapidly growing internet user base, which now exceeds 700 million. With mobile internet usage soaring and over 90% of internet users consuming video content, businesses are shifting to video ad networks to reach a broader audience. The Indian digital ad market is projected to grow at a compound annual growth rate (CAGR) of 27% through 2024, making video ad networks a crucial tool for brands to engage consumers in this dynamic market. Therefore, selecting the right video ad network is essential for maximizing reach and driving impactful results in India's booming digital landscape.

How to Choose the Best Video Ad Networks for Revenue Lift?

Choosing the best video ad network to boost revenue hinges on several key factors, including ad formats, targeting capabilities, and payout structures. With video ads driving high internet traffic, publishers and advertisers must prioritize networks that offer robust analytics, higher fill rates, and optimized ad placements.

Key Factors for Evaluating Video Ad Networks

• Ad Formats and Creativity
  Offering diverse ad formats, like skippable, in-stream, or interactive ads, is essential for engaging audiences. Publishers benefit from better user engagement, while advertisers can experiment with creative strategies that drive higher conversion rates.
• Targeting Capabilities
  Advanced targeting options, such as demographic, behavioral, or geographic targeting, allow advertisers to reach specific audiences. For publishers, this increases the relevance of ads shown, improving user experience and generating higher revenue.
• Payout Structures
  Networks with competitive CPMs, CPCs, or revenue-sharing models are crucial. Publishers look for fair payouts to maximize their revenue potential, while advertisers seek cost-effective options to get the most value for their budget.
• Fill Rates and Ad Inventory
  High fill rates ensure consistent ad delivery, which is vital for publishers to avoid unsold impressions. Advertisers, in turn, get more opportunities to reach their target audience without gaps in coverage.
• Analytics and Reporting
  Detailed, real-time analytics help publishers optimize content placement, and advertisers can measure performance to refine their campaigns. Both sides rely on insights to drive better results and adjust strategies effectively.

Importance for Publishers and Advertisers

For publishers, these criteria directly impact revenue potential, ad quality, and user experience, while for advertisers, they determine campaign efficiency, ROI, and audience reach. Choosing networks that excel in these areas is essential for maximizing revenue lift and delivering impactful advertising campaigns.

6 Best Video Ad Networks List in India

Here is a list of top 6 Video Ad Networks in India:

1. Vdo.ai

VDO.AI is recognized as one of the best video ad networks in India, offering publishers a full-stack monetization solution across web, mobile apps, OTT, CTV, and ecommerce. With its advanced proprietary bidding engine, VDO.AI ensures publishers receive the highest bids while maintaining brand safety. By leveraging top-performing ad formats, it enables publishers to engage audiences and drive significant revenue. As one of the leading video ad platforms in India, VDO.AI also offers features like CMS integration, contextual video serving, and streaming, making it a powerful choice for video monetization in the competitive Indian video advertising network landscape.

Key Facts:

• VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
• Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
• VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
• Their bidding engine creates auction pressure and drives CPMs.
• The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
• Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

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2. AdSolut Media

Adsolut Media stands out as one of the best video ad networks in India for publishers in 2024, offering top-tier video monetization platforms with cutting-edge technology. With partnerships across major Indian video advertising networks and ad exchanges, Adsolut delivers high eCPMs through advanced targeting and machine learning algorithms. Publishers benefit from detailed performance insights, tracking their revenue by app, country, and eCPM, making it one of the leading video ad platforms in India. Compared to other video ad network solutions in India, Adsolut provides some of the highest CPM rates and flexible reporting options. As video consumption in India is expected to grow by over 21% in 2024, choosing a platform like Adsolut can maximize your video advertising options and monetization efforts.

Key Facts:

• Adsolut Media’s unified ad-tech solutions are entirely customizable and accessible across screens through a variety of house-built formats to connect buyers and suppliers.
• They partner with the biggest DSPs, trading desks, exchanges, and advertisers to support publishers internationally.
• Through the use of AI-driven technology, Adsolut employs tested methods to optimize each request to benefit both its buyers and publishers.
• You can receive access to its special inventory and just pay for what you desire using PMPs and PG on various screens.
• The payments get released within 30 days after the end of each month by PayPal and bank transfer.
• The minimum payout threshold is USD 100

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3. Unibots

Unibots is a leading video ad network in India, known for offering advanced ad-tech solutions tailored for publishers. As one of the top video ad networks in India, Unibots has enabled publishers to significantly increase their revenues through AI-powered ad optimization. The platform drives up to a 30% improvement in CPM rates, supporting diverse ad formats across web, mobile, and CTV, while providing real-time analytics to track performance. With partnerships across major DSPs and a focus on transparency, Unibots has become a trusted name in video monetization platforms in India, offering cutting-edge video ad solutions for publishers in 2024.

Key Facts:

• Unibots has helped publishers achieve up to a 30% increase in CPM through AI-driven optimization.
• The platform supports multiple formats like instream and outstream ads, covering web, mobile, and CTV.
• Real-time dashboards provide publishers with transparent insights, boosting revenue by up to 18%.
• Unibots is integrated with major demand-side platforms (DSPs), ensuring premium inventory and ad placements

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4. Setupad

Setupad stands out as one of the best video ad networks in India, offering top-notch solutions for publishers looking to boost their video ad revenue. With a focus on maximizing revenue through advanced header bidding technology, Setupad provides competitive CPM rates and high fill rates, catering specifically to mid-sized and large publishers. This network's optimized ad placements can enhance user experience, leading to up to 30% higher revenue. For those searching for the best video ad networks 2024, Setupad excels in video ad network comparison India by delivering superior performance and engagement. As one of the leading video ad platforms in India, it offers comprehensive video monetization platforms India, making it a prime choice for video advertising options India.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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5. AdPushup

AdPushup is a leading revenue optimization platform that helps publishers maximize their ad earnings through advanced technologies like header bidding, ad layout optimization, and innovative video ad formats. Since its inception in 2014, AdPushup has partnered with over 30 premium ad networks, offering comprehensive ad solutions for publishers. Backed by Microsoft Ventures and recognized as a Google Certified Publishing Partner, AdPushup’s AI-driven solutions can increase video ad revenue by up to 30%. With video ad spend in India projected to grow by nearly 42% by 2024, AdPushup positions itself as a critical player among the best video ad networks in India, providing high-impact video monetization platforms that prioritize both performance and user experience.

Key Facts:

• AdPushup integrates with over 30 premium ad networks, optimizing video ad revenue through dynamic pricing.
• AI-driven tools boost publisher revenue from video ads by up to 30%.
• Backed by Microsoft Ventures, AdPushup is a Google Certified Publishing Partner.
• Video ad solutions are optimized to ensure minimal impact on user experience, increasing ad engagement.

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6. Teads.tv

Teads.tv is a leading choice among the best video ad networks in India, offering top-tier outstream video ad solutions seamlessly integrated into premium editorial content. As a top video ad network for publishers, Teads excels in video monetization and provides advanced video ad solutions, making it a standout in the video ad network comparison for India. For effective video advertising options, Teads is a top pick for Indian video advertising networks

Key Information:

• By providing your users with respectful advertising, you can attract additional income from premium sponsors.
• Serving a single point of contact for the world's most popular publishers, Teads has a similar reach to YouTube and Facebook in most major markets. 
• Teads' proprietary data solutions suite takes the guesswork out of your targeting strategies.
• Their advanced analytics tool makes tracking the performance of your campaigns simple and easy.
• Offers self-serve solutions for publishers to make the most of in-article advertising.

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Conclusion

In conclusion, India’s video ad market is booming, with digital video advertising revenue expected to reach $1.5 billion by 2024. Choosing the right video ad network depends on your goals as a publisher or advertiser. Whether you're looking for high CPMs, better audience targeting, or mobile optimization, finding a network that aligns with your content and audience is key to boosting engagement and revenue. With the right network, you can tap into the massive growth of video consumption in India, where users spend an average of 4.9 hours daily on their smartphones.