7 Best Video Ad Networks in Canada

Canada's video advertising landscape is booming, with digital ad revenue projected to hit nearly $11 billion by 2025, a large portion of which is driven by video content. Video ads, known for their high engagement rates, have become a critical tool for publishers aiming to capture attention in a fast-paced, mobile-driven market. With over 33 million internet users in Canada, selecting the right video ad network is essential for publishers to reach their target audience effectively. The right video ad network offers not only better ad placements but also higher revenue potential through custom targeting and performance tracking, making it vital for publishers to thrive in this competitive space.

Key factors to consider when choosing a video ad network

When choosing a video ad network in Canada, it’s important to evaluate several key factors to ensure maximum revenue and effectiveness.

• Targeting Capabilities: When selecting a video ad network, targeting capabilities are essential to ensure your ads reach the right audience. In Canada, geo-targeting is particularly important, allowing advertisers to focus on specific regions, provinces, or cities. Advanced networks also offer behavioral targeting, where ads are displayed based on a user's browsing history, interests, and engagement habits. This can significantly improve the relevance of your ads, leading to higher conversion rates and better campaign performance.
• Ad Formats and Inventory: The ability to choose from a variety of ad formats is another critical consideration. The best video ad networks in Canada offer multiple ad types, including pre-roll, mid-roll, post-roll, outstream, and skippable ads. Research shows that skippable ads lead to 30% higher engagement, as users who choose not to skip are more likely to be genuinely interested in the ad. A diverse inventory ensures that your ads are placed in premium spots across high-traffic websites, apps, and video platforms, helping you connect with your target audience in the most effective way possible.
• Payment Terms and Revenue Share: Understanding a network’s payment terms and revenue share structure is vital for budgeting and financial planning. Most video ad networks offer different revenue share models, often with splits like 60/40 or 70/30 in favor of the publisher. Additionally, look for networks with flexible payment terms ideally net-30 or net-60 to ensure that you receive timely payouts, helping you maintain cash flow without delays.
• Support and Customer Service: In the fast-paced world of digital advertising, timely customer support can make all the difference. Ensure the video ad network you choose offers responsive customer service, ideally with support tailored to Canadian businesses and time zones. Some networks provide 24/7 support, while others offer dedicated account managers who can provide personalized assistance and optimize your ad performance.

7 Best Video Ad Networks in Canada

Here is a list of top 7 Video Ad Networks in Canada:

1. Aniview

Aniview stands out among video ad networks with its AI-driven platform, delivering an impressive average fill rate of 80% and boosting publisher revenue by up to 30%. As one of the top choices for Canadian video ad platforms, Aniview supports various ad formats, including CTV/OTT solutions, while integrating seamlessly with existing tech stacks. With advanced tools like a video ad server and video player, it offers powerful video ad solutions for Canada’s publishers. Its enriched analytics enhance ad targeting and delivery, making Aniview one of the best video ad networks in Canada. Backed by strong video ad network reviews, its performance and flexibility make it a clear leader in the industry.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment Details: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers.

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2. Monetizemore

MonetizeMore is transforming how Canadian publishers boost revenue through innovative video ad solutions. With 82% of global internet traffic predicted to come from video content by 2025, the demand for reliable video ad networks in Canada is soaring. MonetizeMore, one of the best video ad networks, offers precise ad targeting and in-depth performance analytics to help publishers maximize earnings. The Canadian video advertising market is expected to grow by 6.9% annually, and MonetizeMore equips publishers with seamless integration on top video ad platforms. For those seeking video ad network comparisons, MonetizeMore remains a leading choice in the Canadian market.

Key Facts:

• Monetizemore is a Google Certified Publishing Partner, preferred by publishers across industries and platforms.
• Their traffic cop feature helps reduce revenue clawbacks caused by invalid traffic and prevents your ad accounts from being banned by ad networks.
• PubGuru, the network’s AI-powered header bidding solution, easily scales your bids to billions of requests per day.
• The platform offers access to premium ad networks and gives you the best revenue shares and payment terms.
• Page Reports help you identify the pages that are driving the most revenue to your site, allowing you to make data-driven decisions on new content.

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3. Mediavine

Mediavine is among the best video ad networks available for publishers in Canada, delivering impressive performance and high revenue potential. With over 9,000 publishers worldwide, Mediavine's technology enhances engagement and maximizes video ad revenue. For Canadian publishers, it offers competitive CPM rates that range from $5 to $12, making it a strong competitor in the Canadian video ad platforms market. As one of the top video ad networks, Mediavine is trusted for its reliability and proven results. If you're exploring video advertising networks in Canada, Mediavine is a top contender for those seeking effective video ad solutions and high earnings potential.

Key Facts:

• Payment Details: Mediavine pays publishers on a net-60 basis, meaning payments are made 60 days after the end of the month in which earnings were accrued. They offer payments via direct deposit or check.
• Ad Formats: Mediavine supports several ad formats, including display ads, video ads, and native ads. They are particularly known for their high-impact ad units such as video pre-rolls and in-content ads. 
• Publisher Eligibility: To join Mediavine, publishers need to have at least 50,000 monthly sessions. The network focuses on high-quality content and requires sites to adhere to its content guidelines and maintain good user experience standards.
• CPM Rates: Mediavine's CPM rates vary based on factors like site traffic, content niche, and seasonal demand but are typically competitive. Publishers often report CPMs ranging from $15 to $50, depending on these factors. 

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4. Primis

Primis is transforming video advertising, reaching an impressive 450 million unique users each month and delivering 6.8 billion pre-roll opportunities. With a cutting-edge video discovery platform, Primis drives an outstanding 3.75% user engagement rate, boosting monetization for publishers in a way that few video ad networks can match. Their focus on delivering high-quality content and a seamless user experience results in viewability and completion rates exceeding 80%, making them a top contender for brands looking to maximize reach. Among the best video ad networks in Canada and beyond, Primis continues to stand out, helping advertisers achieve superior engagement while driving significant revenue for publishers. As a leading Canadian video ad platform, it’s a top choice for anyone seeking effective video ad solutions.

Key Facts:

• Primis effectively drives engagement with a 3.75% user interaction rate, ensuring users stay longer and boosting site monetization​.
• Publishers using Primis can leverage a vast library, including 1.5 billion minutes of video content, to match their audience's interests and enhance user experience​.
• Primis provides over 12 million new video content recommendations, helping publishers deliver customized and relevant video experiences to their users.
• Primis facilitates the creation and filling of 6.8 billion pre-roll ad opportunities each month, significantly enhancing revenue potential for publishers​.

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5. TargetVideo

TargetVideo stands out as a premier platform for Canadian publishers aiming to maximize ad revenue through video content. Renowned for its competitive eCPM rates, it offers an impressive average of $12 per thousand impressions on iOS and $8 on Android in the Canadian market. As one of the top video ad networks, TargetVideo empowers publishers to optimize their ad placements and leverage high-demand formats, including rewarded video ads. Its versatile support for various ad formats and regions makes it a top choice among Canadian video ad platforms. By efficiently monetizing inventory and enhancing user experience, TargetVideo remains a valuable asset in the realm of video advertising networks in Canada.

Key Facts:

• Brand Reach: TargetVideo reaches over 100 million unique users (UUs) per month across more than 500 premium, brand-safe websites in verticals like health, sports, and home living.
• CPM Rates: TargetVideo offers CPM rates typically ranging from $1 to $15, depending on factors like placement, audience, and format. Instream video ads generally have higher CPMs compared to display ads.
• Ad Formats: They support multiple video ad formats, including instream, outstream, and native video ads, which are optimized for high engagement and visibility across mobile and desktop.
• Global Presence: TargetVideo is utilized by publishers worldwide, offering access to large-scale, high-quality traffic, making it a valuable partner for global campaigns.
• Advanced Targeting: The platform uses AI-driven targeting and analytics, ensuring precise ad placements and maximizing the relevance and impact of ads.
• Competitive CPMs: With strong demand and premium placements, TargetVideo's CPMs are competitive, often outperforming traditional display networks by up to 30%, offering efficient brand exposure and high ROI.

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6. ReklamUp

ReklamUp, a leading digital advertising network excels in video ad solutions, with over 10 years of experience in the industry. Specializing in formats such as interstitials and rewarded videos, ReklamUp has helped publishers increase their video ad revenues by up to 30% through advanced techniques like app mediation and header bidding. With a robust integration process and dedicated technical support, ReklamUp ensures optimal performance, contributing to a 25% higher eCPM on average for its clients. For Canadian publishers seeking the best video ad networks, ReklamUp stands out as a top choice, offering effective video advertising solutions that drive substantial revenue growth and outperform many competitors.

Key Facts:

• ReklamUp operates with a global reach, serving clients in various industries, including marketing and advertising.
• The company emphasizes transparency and provides detailed reports to its clients for better performance tracking.
• ReklamUp’s integration with Google Ad Manager allows for efficient ad management and revenue optimization.
• Clients of ReklamUp enjoy NET 30 payment terms, ensuring timely financial returns.

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7. Truvid

Truvid is a leading video ad network that’s helping Canadian publishers tap into new revenue streams with AI-driven video ad solutions. Whether you're looking for the best video ad networks in Canada or top platforms to monetize your video content, Truvid delivers. Publishers have seen a 25% boost in ad revenue within weeks of integrating Truvid's advanced in-stream and out-stream video ads. With competitive CPM rates and personalized ad experiences, it’s quickly becoming a go-to Canadian video ad platform for those aiming to maximize their ad performance in 2024.

Key Facts:

• Powerful Video Monetization: Truvid offers an advanced platform for publishers, with over 1 billion video impressions served monthly, helping publishers maximize their video ad revenue potential.
• Trusted by Top Brands: With over 500 premium publishers and leading brands like Nike and Samsung, Truvid connects businesses with a highly engaged audience through effective video ads.
• Seamless Integration: Truvid’s easy-to-use platform allows for 30% faster integration compared to industry averages, streamlining video monetization for both small and large publishers.
• Global Reach: Truvid operates across 40+ countries, delivering optimized video ads for global audiences, driving up engagement and boosting ad revenue growth for its partners.

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Conclusion

In conclusion, Canada’s top video ad networks each offer distinct advantages suited to various publisher needs. Aniview shines with its AI-powered platform, boosting revenue by up to 30% and providing seamless tech integration. MonetizeMore stands out with precise ad targeting and the ability to manage billions of bids, crucial in a growing market. Mediavine offers competitive CPM rates ranging from $5 to $50, ensuring high returns on video ads. Primis excels with a remarkable 3.75% user engagement rate and a vast video content library. TargetVideo provides impressive eCPMs up to $12, making it ideal for maximizing revenue. Lastly, ReklamUp boosts ad revenue by up to 30% with advanced techniques like app mediation. Whether you're focused on maximizing earnings, enhancing user engagement, or leveraging innovative ad formats, these networks offer powerful solutions to elevate your video advertising strategy.