7 Best Video Ad Networks in Europe

Video advertising continues to dominate Europe's digital marketing landscape in 2024, contributing to the region's overall digital ad spend, which surged to €112 billion. The video ad sector alone grew by 21.5%, reflecting the increasing importance of engaging video content across platforms. With major markets like the UK, Germany, France, Spain, and Italy making up over 70% of total ad spend, video ads are driving higher returns due to their ability to connect brands with audiences in an immersive way​. Video ad networks play a crucial role by offering programmatic solutions and high-quality inventory, enabling brands to maximize their reach and enhance viewer experiences across all devices. Therefore, selecting the right video ad network is essential for maximizing reach and driving impactful results in Europe's booming digital landscape.

Criteria for Selection

When selecting the best video ad networks, several key factors are critical for ensuring publishers achieve the best results:

• Ad Formats: Networks that offer various formats, such as in-stream, out-stream, and interactive video ads, provide flexibility, allowing publishers to deliver content across different platforms. With a significant portion of consumers engaging more with video content in 2024, having multiple ad formats ensures compatibility with audience preferences and platform requirements.
• Targeting Options: Advanced targeting features, including demographic, behavioral, and contextual targeting, are essential for delivering ads to the most relevant audiences. With the rise in personalized ads, proper targeting can significantly boost engagement, leading to higher click-through rates and conversions.
• Payment Terms: Favorable and transparent payment terms, such as competitive CPM rates and timely payments, are crucial for ensuring steady revenue. Networks offering flexibility in payment terms help publishers better manage cash flow, especially when handling large ad inventories.
• Fill Rate and Demand Source: High fill rates ensure that no ad opportunity is missed. Networks with access to premium demand sources offer better ad quality, enhancing user experience and maximizing revenue. Access to high-demand sources, particularly from global brands, can significantly boost profitability.

These criteria are vital because they directly impact a publisher’s revenue, user engagement, and overall sustainability. Publishers partnering with networks that provide diverse formats, precise targeting, solid payment structures, and consistent demand can maximize ad performance and improve the user experience, leading to greater long-term success in the digital advertising landscape.

7 Best Video Ad Networks in Europe

Here is a list of top 7 Video Ad Networks in Europe:

1. Setupad

Setupad is a leading advertising network, ideal for publishers aiming to boost revenue through programmatic ads, particularly with video. Offering advanced header bidding technology that increases earnings by up to 30%, Setupad excels as one of the best video ad networks in Europe and China, with high CPM rates and optimized ad placements. As video ads drive up to 82% of internet traffic in Europe, Setupad stands out among top video ad platforms by delivering superior monetization and user experience, making it a top choice for publishers seeking video advertising networks and video ad services across Europe.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. PubGalaxy

PubGalaxy stands out as one of the best video ad networks in Europe, helping publishers increase their revenue through innovative video ad solutions. The platform leverages the power of RTB (Real-Time Bidding) to drive up to 30% higher CPM rates for its publishers. With over 4,000 publishers in its network and 1 billion monthly ad impressions, PubGalaxy connects publishers with top video ad platforms in Europe, maximizing ad revenue across mobile, desktop, and video inventory. As one of the leading video ad networks in Europe, PubGalaxy offers a competitive edge through its video ad services, making it an ideal choice for those seeking video monetization solutions across all devices.

Key Facts:

• PubGalaxy helps maximize ad revenue and streamline all your advertising operations under a single platform and is designed by professionals with 20+ years of experience in both publishing and programmatic advertising.
• It provides intelligent technology and human expertise to help publishers worldwide maximize their ad revenue.
• It provides inventory monetization for website owners in a variety of industries such as technology, business, entertainment, etc.
• Publishers can make money off of their merchandise from anywhere in the world.
• All industry standard procedures and human monitoring are used to assure brand safety.

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3. Ezoic

Ezoic is a top technology solution for digital publishers and stands out as one of the best video ad networks in Europe. As a leading platform, it provides video monetization services that help publishers optimize revenue and grow their audience. Ezoic is recognized for offering advanced video advertising networks Europe, designed to boost engagement and ad performance. With over 35,000 websites worldwide using Ezoic's technology, it’s one of the top video ad platforms Europe has to offer. Its intuitive tools make it easier for publishers to maximize earnings, making Ezoic a major player among leading video ad networks Europe.

Key Facts:

• As publishers expand, Ezoic opens up additional premium monetization options, integrates pre-existing ad networks, offers access to high-performing ad partners, and automates ad testing.
• With in-depth insights, Ezoic's advanced AI eliminates any guessing, improving every visitor's experience and automatically boosting revenue.
• Send websites instantaneously with a lightning-fast cloud designed with publishers in mind.
• They are a reliable resource for assistance with Google products like AdSense and Google Ad Manager and a Google Certified Publishing Partner. Additionally, the platform is a certified partner of JW Player, Flippa website exchange, and Cloudflare.
• It expands benefits by offering levels, where each level has a higher income guarantee, more perks, more ad partners, and progressive resources such committed staff members and subject matter experts. 

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4. Optad360

OptAd360 is one of the best video ad networks in Europe, offering robust solutions for monetizing websites, videos, and apps with their AI-driven platform. As a leading video ad network in Europe, they utilize Google Ad Manager MCM and advanced header bidding technologies to maximize earnings. With their expertise, publishers can tap into top video ad platforms in Europe, ensuring high CPMs and better revenue. In 2024, video ad spending in Europe is projected to surpass €12 billion, highlighting the growing demand for video monetization. OptAd360’s platform is a prime choice for those seeking video ad network comparison in Europe and effective monetization solutions.

Key Facts:

• They are a Google Certified Publishing Partner. Their IAB-certified products allow for the most effective monetization.
• Allows you to simply add a main tag to the website to activate the Connect and Operate monetization options and unleash the full power of your business.
• The effectiveness of the website, user behavior, and device all influence how the site's advertisements are presented. It has a greater potential for revenue and is fully automated.
• Ad Refresh technology is now being used by many platforms and providers to boost the number of ad impressions.
• OptAd360 offers a 30-day billing cycle and has a minimum $100 payout threshold with no costs related to revenue transfer. You can get the transfer via PayPal, TransferWise, Payoneer or Bank Transfer. 

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5. diDNA

diDNA is a leading video ad network in Europe, offering a full-suite video monetization solution customized to maximize revenue for European publishers. With over 2 billion ad requests processed daily, diDNA utilizes cutting-edge technologies like header bidding, dynamic flooring, and machine learning to optimize ad delivery. Supporting a variety of video ad formats, this platform provides flexibility in video monetization across Europe. Recognized among the best video ad networks in Europe, diDNA stands out for its competitive CPM rates and effective video ad services. For a reliable solution, it's a top choice in video ad network comparison across Europe.

Key Facts:

• Minimum Payout: diDNA has a minimum payout threshold of $100, and payments are made on a Net 30 basis.
• Ad Formats: The network supports a wide range of ad formats, including display, video, native, and rich media ads.
• Publisher Eligibility: There are no strict minimum traffic requirements, making it accessible to a broad range of publishers.
• Payment Methods: Payments can be made via PayPal, wire transfer, and other methods as needed by the publisher​

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6. Massarius

Massarius is one of the leading video ad networks in Europe, offering comprehensive video advertising services for publishers and advertisers. For those seeking the top video ad platforms in Europe, Massarius excels at connecting publishers with premium advertisers, using advanced targeting technologies to optimize ad performance. Known for competitive CPM rates and flexible payment terms, it provides a wide range of ad formats, ensuring maximum revenue generation for publishers. In a crowded market of European video ad networks, Massarius stands out due to its focus on quality, performance, and delivering results across the region.

Key Facts:

• Payment Details: Massarius offers monthly payments with a minimum payout threshold of $100. Payments are made via bank transfer or PayPal.
• Ad Formats: The network supports various ad formats including display banners, video ads, and native ads, designed to integrate seamlessly into publisher content. 
• Publisher Eligibility: Publishers must have a website or app with at least 10,000 monthly impressions to join Massarius. The network is open to global publishers, though specific requirements may vary by region.
• CPM Rates: Average CPM rates on Massarius range from $0.50 to $5.00, depending on the ad format and targeting options.

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7. Pubwise

PubWise is revolutionizing video advertising in Europe with its advanced machine learning and cookieless targeting, providing a transparent and efficient solution for maximizing ad revenue. As one of the best video ad networks in Europe, PubWise offers competitive video monetization strategies, making it a top choice among top video ad platforms Europe and leading video ad networks Europe. European publishers using PubWise have reported up to a 30% increase in video ad revenue within six months, solidifying its position in video advertising networks Europe and driving its success in video monetization Europe.

Key facts:

• PubWise’s Radical Observability ensures maximum transparency across the digital advertising supply chain, giving publishers detailed insights to optimize revenue potential.
• The patented Smart Path Optimization Technology (SPOT) by PubWise boosts publisher revenue by enhancing bidder selection, timeouts, and analytics, streamlining the ad bidding process.
• PubWise offers a highly flexible integration with options for using either the publisher's or their own Google Ad Manager (GAM), providing customized ad solutions to meet unique business needs.
• With PubWise, publishers can leverage a managed header bidding wrapper that minimizes maintenance while optimizing ad performance through advanced analytics and fine-tuned bid management.

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Conclusion

In the evolving landscape of video advertising, the top video ad networks in Europe offer unique strengths customized to different publisher needs. Platforms like Setupad and diDNA stand out for their advanced programmatic solutions, while networks such as PubGalaxy and Massarius excel in real-time bidding and flexible ad formats. With Europe’s video ad market surpassing €12 billion in 2024, it's clear that selecting the right network is crucial. Whether you prioritize higher CPMs, advanced targeting, or seamless integration, choosing a network aligned with your specific goals will maximize revenue and enhance audience engagement.