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Cost per mille, or CPM, is a pricing strategy used in advertising. It assists in figuring out how much money you get from each thousand website ad impressions. For publishers, the metric is the average cost they get for each 1,000 ad views when they view their CPM. However, there are situations when the precise cost of an advertisement can vary significantly. Publishers ought to depend more on eCPM because of this. This article delves into the six best CPM ad networks in Europe, providing insights into their features and advantages.
Publishers gain from the CPM advertising bundle since it makes it simple for them to monetize their websites by just adding ads. Publishers can make money from the adverts even if users don't interact with them.
Revenue from CPM advertisements is continuously increasing, which is another benefit. Publishers should expect a consistent revenue stream from CPM advertising, which often rises in tandem with website traffic.
Check out the best ad networks for bloggers and publishers in Europe.
Setupad is one of the best CPM ad networks in Europe and offers website owners a platform for monetization. Setupad seeks to maximize publishers' ad revenue through a variety of products and optimization tools, including an advanced header bidding solution developed in-house. In addition to being a registered member of the Trustworthy Accountability Group (TAG), Setupad is an official member of Prebid and a Google Certified Publishing Partner (GCPP).
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With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market.
PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.
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Push notifications are one way that iZooto, an owned audience marketing solution, helps publishers create, own, and interact with their audience. Publishers can have more control over their audience and rely less on Google and Facebook with the aid of iZooto. Publishers connect their audience with automated and targeted alerts to drive repeat business and boost revenue from display advertising. Notifications can also be used by publishers to market to their audience and boost revenue.
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PubGalaxy serves as a platform for website owners and publishers, working with leading advertisers to help them monetize their website ad space. By utilizing the full potential of the RTB (Real-Time Bidding) ecosystem, PubGalaxy seeks to assist its publishers in achieving consistent revenue growth from their display ad inventory. By monetizing smartphones, desktops, and video inventory, PubGalaxy hopes to enable its publishers to monetize online traffic across all platforms and offer them high CPM rates.
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Snigel collaborates with more than 30 of the biggest SSPs and Exchanges in the world. They make sure that the ad with the highest bid appears on your website in order to maximize the value of your ad inventory.Snigel offers a range of products and services to help customers reach their financial goals, all the while promoting high-quality content and guaranteeing the greatest user experience.
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OptAd360, one of the Google Certified Ad Exchanges, monetizes websites, videos, and apps with its OptAd360 AI. Their goal is to help every publication monetize its digital content by utilizing cutting-edge methods and expertise. To make money on optad360 with or without AdSense, use Google Ad Manager MCM. Value impressions and the optad360 ad network are similar because they both use header ad bidding.
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Here are some things to consider when choosing the best CPM ad networks in Europe.
Bloggers and publishers across Europe can get offers with fairly high CPMs if they choose the correct network, which makes it important to make the right choice. It is imperative that you carefully go through the various options available as given above and test what might work for you.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
Yes, many bloggers use multiple CPM networks to optimize revenue. However, consider the impact on user experience and ensure compliance with network policies.
Yes, most CPM networks offer various ad sizes to accommodate different website layouts. Ensure compatibility with your site's design.