6 Best CPM Ad Networks in Europe

Last Updated: April 18, 2024
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Cost per mille, or CPM, is a pricing strategy used in advertising. It assists in figuring out how much money you get from each thousand website ad impressions. For publishers, the metric is the average cost they get for each 1,000 ad views when they view their CPM. However, there are situations when the precise cost of an advertisement can vary significantly. Publishers ought to depend more on eCPM because of this. This article delves into the six best CPM ad networks in Europe, providing insights into their features and advantages.

Summary
  • 6 Best CPM Ad Networks in Europe
    • Why Do Bloggers in Europe Need CPM Ad Networks?
    • 1. Setupad
    • 2. iZooto
    • 3. PubGalaxy
    • 4. Snigel
    • 5. OptAd360
    • 6. Yieldbird
    • 7. How to Choose the Best CPM Ad Networks in Europe?
    • 8. The Bottomline

Why Do Bloggers in Europe Need CPM Ad Networks?


Publishers gain from the CPM advertising bundle since it makes it simple for them to monetize their websites by just adding ads. Publishers can make money from the adverts even if users don't interact with them.

Revenue from CPM advertisements is continuously increasing, which is another benefit. Publishers should expect a consistent revenue stream from CPM advertising, which often rises in tandem with website traffic.

6 Best CPM Ad Networks in Europe


Check out the best ad networks for bloggers and publishers in Europe.

1. Setupad


Setupad is one of the best CPM ad networks in Europe and offers website owners a platform for monetization. Setupad seeks to maximize publishers' ad revenue through a variety of products and optimization tools, including an advanced header bidding solution developed in-house. In addition to being a registered member of the Trustworthy Accountability Group (TAG), Setupad is an official member of Prebid and a Google Certified Publishing Partner (GCPP). 

Key Information:

  • Offers a complete service solution and allows you to combine your demand from AdSense with it
  • It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  • Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
  • Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  • Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.

2. iZooto


Push notifications are one way that iZooto, an owned audience marketing solution, helps publishers create, own, and interact with their audience. Publishers can have more control over their audience and rely less on Google and Facebook with the aid of iZooto. Publishers connect their audience with automated and targeted alerts to drive repeat business and boost revenue from display advertising. Notifications can also be used by publishers to market to their audience and boost revenue. 

Key Information:

  • Aside from push notifications, iZooto also offers news hub, on-site interactions and email newsletter to help publishers monetize their content
  • With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
  • The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
  • Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

3. PubGalaxy


PubGalaxy serves as a platform for website owners and publishers, working with leading advertisers to help them monetize their website ad space. By utilizing the full potential of the RTB (Real-Time Bidding) ecosystem, PubGalaxy seeks to assist its publishers in achieving consistent revenue growth from their display ad inventory. By monetizing smartphones, desktops, and video inventory, PubGalaxy hopes to enable its publishers to monetize online traffic across all platforms and offer them high CPM rates. 

Key Information:

  • PubGalaxy helps maximize ad revenue and streamline all your advertising operations under a single platform and is designed by professionals with 20+ years of experience in both publishing and programmatic advertising.
  • It provides intelligent technology and human expertise to help publishers worldwide maximize their ad revenue.
  • It provides inventory monetization for website owners in a variety of industries such as technology, business, entertainment, etc.
  • Publishers can make money off of their merchandise from anywhere in the world.
  • All industry standard procedures and human monitoring are used to assure brand safety.

4. Snigel


Snigel collaborates with more than 30 of the biggest SSPs and Exchanges in the world. They make sure that the ad with the highest bid appears on your website in order to maximize the value of your ad inventory.Snigel offers a range of products and services to help customers reach their financial goals, all the while promoting high-quality content and guaranteeing the greatest user experience.

Key Information:

  • Snigel handles the unique aspects of ad monetization to help a diversified and hardworking group of publishers focus on content creation.
  • They adapt their services to your needs, whether it is using the video content you already have or syndicating stuff that's related. 
  • Their team builds a unique monetization strategy based on your needs, with everything from header bidding to native video, Smart Refresh, and Adaptive Ads, to make the most of every impression you get.
  • They offer real-time ad performance data in a centralized dashboard to help you assess performance metrics and optimize your ad inventory.
  • IAB-approved CMP for full compliance with GDPR, CCPA, and Google user consent policy.

5. OptAd360


OptAd360, one of the Google Certified Ad Exchanges, monetizes websites, videos, and apps with its OptAd360 AI. Their goal is to help every publication monetize its digital content by utilizing cutting-edge methods and expertise. To make money on optad360 with or without AdSense, use Google Ad Manager MCM. Value impressions and the optad360 ad network are similar because they both use header ad bidding. 

Key Information:

  • They are a Google Certified Publishing Partner. Their IAB-certified products allow for the most effective monetization.
  • Allows you to simply add a main tag to the website to activate the Connect and Operate monetization options and unleash the full power of your business.
  • The effectiveness of the website, user behavior, and device all influence how the site's advertisements are presented. It has a greater potential for revenue and is fully automated.
  • Ad Refresh technology is now being used by many platforms and providers to boost the number of ad impressions.
  • OptAd360 offers a 30-day billing cycle and has a minimum $100 payout threshold with no costs related to revenue transfer. You can get the transfer via PayPal, TransferWise, Payoneer or Bank Transfer. 

6. Yieldbird


Yieldbird is a world leader in ad optimization with a strong base in the programmatic market. Yieldbird has over ten years of experience in marketing and ad management, making them a trustworthy programmatic partner.It has developed into a worldwide company over the years, employing over 90 data scientists, analysts, developers, ad operations, yield operations, sales, and account managers to enhance publishers' businesses through its products and outsourced services. 

Key Information:

  • YieldBird's UI has a revenue comparison board which allows publishers to view their daily and monthly profits as well as their RPMs and CPMs.
  • For new publishers who want to keep up with what's occurring in the ad-tech sector, YieldBird's blog is fairly detailed.
  • YieldBird has a $50 minimum payout requirement. Publishers receive payments within Net30 after they make payments through PayPal or bank transfers (30 working days).
  • Yieldbird understands the challenges that the publishers are facing and understand the importance of both transparency an control over advertising revenue. As a result of that, they have built solutions to bring you as much value as possible and keep you safe. 
  • According to your needs, they offer evaluation of ad stack and market position or help you improve your revenue and programmatic performance.

How to Choose the Best CPM Ad Networks in Europe?


Here are some things to consider when choosing the best CPM ad networks in Europe.

  • Local and Global Presence: Seek CPM ad networks with both local and global reach to ensure a diverse pool of advertisers targeting the European audience.
  • Ad Quality and Diversity: Assess the quality and variety of ad formats provided by the networks. Opt for those offering visually appealing and non-intrusive ads.
  • Competitive CPM Rates: Compare CPM rates offered by different networks. Choose networks with competitive rates that align with your blog's niche and European audience.
  • Transparent Payment Terms: Examine payment terms, frequency, and minimum payout thresholds. Transparent and timely payment processes are crucial for a positive partnership.
  • Advanced Targeting Options: Select networks offering advanced targeting options. This allows customization of ads based on user demographics, interests, and behavior.
  • Control Over Ad Placements: Ensure the network provides control over ad placements on your website. This control helps maintain a positive user experience and aligns with your content.
  • Robust Reporting and Analytics: Look for networks that provide comprehensive reporting and analytics tools. Real-time data access enables you to track performance and optimize your strategy.

The Bottomline


Bloggers and publishers across Europe can get offers with fairly high CPMs if they choose the correct network, which makes it important to make the right choice. It is imperative that you carefully go through the various options available as given above and test what might work for you.

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Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

Yes, many bloggers use multiple CPM networks to optimize revenue. However, consider the impact on user experience and ensure compliance with network policies.

Yes, most CPM networks offer various ad sizes to accommodate different website layouts. Ensure compatibility with your site's design.

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