7 Best CPM Ad Networks in Canada

Why Do Bloggers in Canada Need CPM Ad Networks?

CPM ad networks can be beneficial for Canadian bloggers in a lot of ways like:

• Diversification of Revenue Streams: CPM ad networks offer Canadian bloggers an additional revenue stream, complementing other monetization models like CPC (Cost Per Click) and CPA (Cost Per Action).
• Stable and Predictable Income: With CPM, bloggers receive a stable and predictable income for every thousand ad impressions, regardless of clicks or conversions. This stability is particularly appealing for bloggers seeking consistent revenue.
• Global Exposure: Many CPM ad networks have a global reach, allowing Canadian bloggers to connect with international advertisers. This global exposure expands the potential for revenue generation.
• Enhanced Credibility and Brand Visibility: Collaborating with CPM networks exposes Canadian bloggers to reputable brands, enhancing their credibility and potentially attracting more advertisers.

7 Best CPM Ad Networks in Canada

Check out the best ad networks for Canadian bloggers and publishers.

1. Setupad

Setupad provides content producers with cutting-edge adtech options, such as lightweight Prebid technology for successful online advertising. A reliable ad network across the world, Setupad increases their ad revenue using clever technology and tactics, enabling them to go back to what they love best—creating content. It helps publishers unravel the absolute potential of their websites and its header bidding solutions offers various options to suit publishers. 

Key Information:

• Offers a CMP tools to capture user’s consent by gathering and storing visitors’ privacy preferences.
• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
• Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.

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2. iZooto

Ideal for publishers in Canada, iZooto helps publishers monetize visitors using news hub, push notifications ads, email newsletter and more.  With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

Key Information:

• Helps grow audience irrespective of whether they are on web, app or messenger and helps boost organic engagement
• Helps segment audience and send targeting notifications
• Helps actively fix Facebook reach and all the engagement problems
• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 

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3. PubFuture

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

• PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
• One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
• You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
• PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
• The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  

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4. MonetizeMore

MonetizeMore is one of the best CPM ad networks that is rapidly establishing itself.. PubGuru, their award-winning programmatic ads management platform for publishers offers a range of tools and solutions to maximize revenue from digital advertising. The platform offers flexible partnerships for publishers with no lock-in contract terms and 100% transparency. Their various ad units deliver engaging viewing experiences for both mobile and web streamers, to help publishers extract the highest possible value from their content and advertising inventory. 

Key Information:

• Monetizemore is a Google Certified Publishing Partner, preferred by publishers across industries and platforms.
• Their traffic cop feature helps reduce revenue clawbacks caused by invalid traffic and prevents your ad accounts from being banned by ad networks.
• PubGuru, the network’s AI-powered header bidding solution easily scales your bids to billions of requests per day.
• The platform offers access to premium ad networks and gives you the best revenue shares and payment terms.
• Page Reports help you identify the pages that are driving the most revenue to your site, allowing you to make data-driven decisions on new content.

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5. Teads

Teads is an international media platform that links top publishers globally with advertisers. It encourages results that are assured, reduces technological friction, and expands scale. The network offers state-of-the-art outstream video advertising solutions that are available across all platforms and seamlessly integrated into superior editorial content.Teads, a leader in out-stream video advertising, is in charge of creating technology that helps companies monetize their operations using resources like programmatic buying.

Key Information:

• By providing your users with respectful advertising, you can attract additional income from premium sponsors.
• Serving a single point of contact for the world's most popular publishers, Teads has a similar reach to YouTube and Facebook in most major markets. 
• Teads' proprietary data solutions suite takes the guesswork out of your targeting strategies.
• Their advanced analytics tool makes tracking the performance of your campaigns simple and easy.
• Offers self-serve solutions for publishers to make the most of in-article advertising.

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6. Media.net

One of the most extensive portfolios of advertising technology in this industry, encompassing search, native, display, mobile, local, products, and video, is held by Media.net, a global leader in the advertising space. The largest publishers, ad networks, and other ad tech companies license its platform and products, which it uses to manage high-quality supply on thousands of websites. 

Key Information:

• Helps use the competitive demand from various sources to maximize your yield.
• Allows you to use the header bidding platform with server-side enablement 
• Their proprietary ad format, contextual ad filters users' intent and finely targets ads, resulting in high revenues. 
• They provide easy access to high-quality ads by connecting you with major networks
• They allow you to customize the look and feel of your page for high user engagement.

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7. Taboola

Taboola is one of the top ad networks in Canada and a web-based platform that caters to problem-solving within the digital content industry. The platform attracts visitors who may be browsing to discover like-minded content. By providing a content marketing solution linking content providers with publishers through web-based widgets named "Content You May Like," "Recommended for You," and "You May Also Like," these widgets include images and connections to relevant content that are placed on websites by content creators.

Key Information: 

• Ideal for publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what is relevant, interesting and new to your audience, resulting in new engagement and monetisation opportunities.
• Taboola has partnered with more than 15,000 advertisers and 9000 publishers.
• It has become the largest discovery platform, realizing tremendous monetization opportunities.
• Taboola requires publishers to have 500,000 monthly impressions to sign up. They have no content requirements per so, and you just need to meet their traffic requirements.
• Taboola splits 50% of its revenue with publishers.

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How to Choose the Best CPM Ad Networks in Canada?

Partnering with ad networks is beneficial, but you need to make sure they're the best fit for you. Refer to these parameters:

• Local and Global Presence: Seek CPM ad networks with both local and global reach to ensure a diverse pool of advertisers targeting the Canadian audience.
• Ad Quality and Variety: Assess the quality and variety of ad formats provided by the networks. Opt for those offering visually appealing and non-intrusive ads.
• Competitive CPM Rates: Compare CPM rates offered by different networks. Choose networks with competitive rates that align with your blog's niche and the Canadian audience.
• Control Over Ad Placements: Ensure the network provides control over ad placements on your website. This control helps maintain a positive user experience and aligns with your content.
• Robust Reporting and Analytics: Look for networks that provide comprehensive reporting and analytics tools. Real-time data access enables you to track performance and optimize your strategy.

The Bottomline

You cannot expect a one-size-fits-all solution in adtech and the only way to figure everything out is to experiment, but you have to do that in the correct manner. If you do not choose the right CPM ad network, you will certainly cut off a big part of the revenue. Make sure you refer to our list of the best CPM ad networks in Canada and make a choice.