7 Best Video Ad Networks in the UK

In today's digital landscape, video advertising has become an essential tool for businesses looking to engage audiences and drive results. With video content projected to make up over 85% of all internet traffic by 2024, the demand for effective video ad networks continues to grow, especially in the UK. Choosing the right network is crucial for maximizing revenue and reaching the right audience. Leading platforms offer advanced targeting options, robust analytics, and high engagement rates, helping businesses enhance their digital presence in the competitive UK market. Discover the best video ad networks in the UK and see how they can transform your advertising strategy. Uncover the key players that are setting new standards and driving impressive results in today’s competitive market.

Criteria for Selection

Key factors considered for evaluating video ad networks:

• Reach and Audience Targeting Capabilities
  In the UK, video consumption is booming, with nearly 85% of internet users watching digital video. The best networks offer wide reach and advanced targeting features like demographics, geography, and behaviors, ensuring ads connect with the most relevant audiences.
• Ad Formats and Creative Options
  A variety of ad formats is essential for engagement. Networks that offer in-stream, out-stream, and interactive video ads typically see higher engagement rates up to 27% more for interactive formats allowing for more creativity and viewer interaction.
• Pricing Models and Payment Terms
  The average CPM for video ads in the UK ranges from £6-£12, depending on placement. Look for networks with flexible pricing models (CPM, CPC, CPA) and clear payment terms to maintain cost control and ensure a good return on investment.
• Customer Support and Ease of Use
  User-friendly platforms and responsive customer support are critical. Networks offering intuitive dashboards and 24/7 assistance allow for seamless campaign management, ensuring you can make real-time adjustments without delays.

7 Best Video Ad Networks in the UK

 Here is a list of 7 Best Video Ad Networks in the UK:

1. Setupad

Setupad is a leading video ad network that helps publishers maximize ad revenue through programmatic video ads. With high fill rates and competitive CPMs, Setupad boosts publisher revenue by up to 30 through advanced header bidding technology. In 2024, Setupad’s video ad solutions helped some publishers achieve CPM rates as high as $30, significantly enhancing revenue potential. It’s particularly valuable for UK based publishers, offering optimized ad placements and enhancing user engagement. Setupad’s focus on high CPM rates and seamless ad integration positions it among the best video ad platforms in the UK, making it a standout choice in video ad network comparisons and UK video advertising solutions.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Mediavine

Mediavine is a top choice for video ad networks in the UK, offering publishers a simple way to boost their video ad revenue. Trusted by over 9,000 publishers globally, its advanced technology ensures ads are not only engaging but also drive higher earnings. UK publishers can enjoy competitive CPM rates ranging from £4 to £10, making Mediavine a strong player in the UK video ad market. If you're comparing video advertising platforms in the UK, Mediavine stands out for its reliability, performance, and ability to maximize revenue.

Key Facts:

• Payment Details: Mediavine pays publishers on a net-60 basis, meaning payments are made 60 days after the end of the month in which earnings were accrued. They offer payments via direct deposit or check.
• Ad Formats: Mediavine supports several ad formats, including display ads, video ads, and native ads. They are particularly known for their high-impact ad units such as video pre-rolls and in-content ads. 
• Publisher Eligibility: To join Mediavine, publishers need to have at least 50,000 monthly sessions. The network focuses on high-quality content and requires sites to adhere to its content guidelines and maintain good user experience standards.
• CPM Rates: Mediavine's CPM rates vary based on factors like site traffic, content niche, and seasonal demand but are typically competitive. Publishers often report CPMs ranging from $15 to $50, depending on these factors.

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3. Freestar

Freestar stands out as a leading force in the UK video advertising industry, empowering publishers to boost ad revenue by over 100% through its cutting-edge video ad solutions, including header bidding and in-app mediation. Renowned for its transparent platform, Freestar engages with more than 200 million users each month, making it one of the top video advertising platforms in the UK. By focusing on optimizing CPMs and strategic ad placements, Freestar ensures reliable placements and performance-driven results, solidifying its position as a premier choice in video ad networks.

Key facts:

• Freestar offers custom ad stacks designed individually for each account, ensuring optimal ad performance.
• Their Audience Development team provides long-term growth support through SEO consulting, traffic strategies, and content optimization.
• Publishers can focus on content creation while Freestar manages onboarding, ad-serving code, and partner connections.
• Freestar leverages programmatic header bidding and advanced ad products to maximize revenue potential for publishers, retailers, and apps.
• A unified dashboard offers real-time data on ad performance and detailed insights for revenue optimization.

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4. Monetizemore

MonetizeMore is transforming the way publishers in the UK boost their revenue with innovative video ad solutions. With 85% of internet users watching video content monthly, the demand for customized ad experiences is on the rise. MonetizeMore provides advanced tools for improved ad targeting, detailed performance insights, and seamless integration, helping publishers maximize their earnings from video advertising. By aligning with digital trends, MonetizeMore positions publishers to capitalize on the rapidly expanding video ad industry in the UK, which is expected to see substantial growth in the coming years. 

Key Facts:

• Payment and Payout Info: Monetizemore operates on a net 30-day payment cycle and publishers have to make at least $100 for that month to get the revenue or it gets transferred to the next month. Monetizemore offers three payment methods that are PayPal, ACH, and Wire Transfer.
• Publisher Eligibility: As an advanced header bidding ad network solution, Monetizemore requires publishers to have a minimum of 500,000 impressions per month to use their monetization features. 
• Ad Formats: Playable Ads, Static Banner, Interstitial Ads, Native Ads, Rewarded Video Ads

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5. Newor Media

Newor Media, a top programmatic ad management company uses advanced AI technology to boost ad revenue. As a Google Certified Publishing Partner, they specialize in header bidding and real-time bidding solutions tailored to the specific market. With over 250 million unique monthly visitors and 1.5 billion ad impressions each month, Newor Media excels in ad optimization and user experience. For those seeking the best video ad networks and video advertising platforms in the UK, Newor Media is a leading choice. Their expertise in the UK video ad network market makes them a standout option in the UK video ad industry.

Key Facts:

• Newor Media supports a variety of ad formats, including display, video, and native ads, to ensure optimal monetization for publishers.
• Their proprietary HeaderPlus technology ensures lightning-fast speeds and high-performance auctions, providing publishers with a competitive edge.
• Newor Media offers NuView, a customizable video implementation tool that enhances user engagement and revenue through tailored video content.
• The platform integrates with DoubleVerify, providing advanced fraud detection and viewability metrics, which help optimize ad placements and increase competition for ad slots, ultimately boosting eCPMs and revenues.

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6. Teads.tv

Teads.tv is a top player among video ad networks in the UK, revolutionizing the industry with its AI-driven solutions and premium content focus. In the UK, video advertising spend is expected to reach over £2.5 billion by 2025, with Connected TV (CTV) ad spend accounting for a substantial share. Teads reports that 40% of advertisers see significantly better ROI from CTV ads, highlighting its effectiveness. With a commitment to contextual targeting and privacy compliance, Teads is a leading choice for publishers aiming to maximize revenue and trust in the competitive UK video ad market.

Key Facts:

• Massive Reach: Teads.tv connects with 1.9 billion users monthly, ranking as a top video ad network with vast global influence.
• Innovative Formats: The inRead ad format, used by Teads.tv, integrates ads within content, achieving up to 60% higher engagement rates.
• Privacy Commitment: Teads.tv prioritizes user privacy with comprehensive measures, maintaining high trust levels and compliance across markets.
• CTV Advertising: Leading in Connected TV, Teads.tv's solutions drive up to 3x higher ROI, capitalizing on the booming CTV sector.
• AI-Enhanced Performance: Utilizing AI, Teads.tv boosts ad targeting accuracy by 40%, optimizing strategies for superior campaign results.
• Comprehensive Publisher Support: Teads.tv provides a suite of tools for publishers, maximizing ad revenue with premium advertisers and ensuring high-quality ad experiences for users.

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7. Connatix

Connatix stands out as a leading force among the top video ad networks in the UK, delivering a powerful video technology platform that facilitates over 3 billion video plays each month. Renowned for its state-of-the-art native advertising solutions, Connatix enables publishers to achieve up to 50% higher viewability rates, making it a top choice for those seeking effective monetization strategies. Its commitment to enhancing user experience and optimizing video content solidifies its position as one of the best video advertising platforms in the UK. As publishers explore video ad network comparisons and evaluate UK video ad solutions, Connatix’s impressive performance and innovative approach make it a standout in the UK video ad industry.

Key Facts:

• Leading Video Platform: Connatix is a top video ad network in the UK, with a robust solution designed to boost publisher revenue and engagement.
• Advanced Technology: Utilizing its proprietary Contextual Targeting Engine, Connatix drives up to 50% higher conversion rates by reaching the most relevant audiences.
• Seamless Integration: Integrates effortlessly with major CMS platforms, simplifying video content strategy for publishers.
• High-Impact Ad Formats: Features innovative formats like Stories and Interactive Videos, enhancing viewer engagement and interaction.
• Comprehensive Analytics: Provides detailed analytics and insights, enabling publishers to optimize and increase their video ad revenue.

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Conclusion

In conclusion, the UK video ad market is set to grow, with spending expected to surpass £2.5 billion by 2025. Top networks offer advanced targeting, AI-driven optimization, and high CPM rates, with some platforms reporting up to a 50% increase in revenue. With video content projected to make up 85% of all internet traffic by 2024, choosing the right network is key to maximizing engagement and returns. Prioritize platforms that align with your specific goals for optimal results.