7 Best Native Ad Networks in the UK

As the largest digital advertising market in Europe and one of the top, consistently ranking markets globally when it comes to digital ad spend, UK's advertising game isn’t just big, it’s billion-dollar big. From a publisher’s perspective, the geo is both highly competitive and full of opportunity. In 2024, digital advertising spend in the UK reached over £30 billion, with native advertising securing its place as one of the highest-performing formats. Native ads in the UK boast up to 60% more engagement than traditional display ads, and offer a better user experience because they feel less disruptive, so users are less likely to bounce, which keeps your session times healthy.

With over 80% of internet users in the UK browsing on mobile, native ads fit naturally into scrolling behavior, whether in news apps or mobile-optimized websites. And contextual targeting works better with native too, as third-party cookies fade out, allowing UK publishers to deliver relevant ads based on their article content without invasive strategies. Choosing the best native ad network as a UK blogger or publisher boils down to finding a partner that aligns with your goals: maximizing revenue, preserving user experience, and staying compliant with data regulations. Here’s a practical, no-fluff guide to help you evaluate your options:

Key Factors to Consider When Choosing a Native Ad Network in the UK

Picking a native ad network isn’t just a box to tick, it can really shape how well your content monetizes and how your audience responds to ads. Here's what to look out for if you want to partner with a network that actually works for you, not just your traffic.

• Understanding Audience Targeting Capabilities: If your ads don’t reach the right people, they don't monetize. That’s why audience targeting is a big deal. Look for a network that offers detailed options like user behavior, location, device, or even what kind of content your visitors are into. According to Statista, publishers using good segmentation see a 760% bump in revenue. Yes, you read that right.
  
• Evaluating Ad Formats and Creative Options: Native ads work best when they don’t look like ads. Go for networks that offer flexible formats like in-feed ads, sponsored articles, or “you might also like” widgets. 
  
• Assessing Cost Structure and Payment Models: Ad pricing models matter. Some networks pay per click (CPC), others per thousand views (CPM). CPCs can range from $0.10 to $1, while CPMs hover around $4 to $12 depending on your niche and traffic quality. Figure out what works best for your audience and content type.
  
• Importance of Reporting and Analytics Features: The best ad networks won’t leave you guessing. Look for ones that offer solid analytics dashboards so you can see what’s working, what’s flopping, and where to tweak. According to Forrester, using data-driven strategies helps businesses grow 20% faster. That dashboard could be your secret weapon.
  
• Customer Support and Account Management: We all know what it's like trying to fix an ad issue with no help. It's not fun. A good network should have helpful support like live chat, quick email replies, or even a dedicated account manager. Around 67% of users stick with services that offer great support, and we totally get why.

7 Best Native Ad Networks in UK

1. Setupad

Setupad is an excellent choice for publishers seeking to maximize their ad revenue through native advertising in the UK. As one of the top native ad networks, Setupad caters to mid-sized and large publishers, offering high fill rates and competitive CPMs. Leveraging advanced header bidding technology, it helps publishers achieve up to 30% higher revenue. For those looking for UK advertising platforms and native ad solutions, Setupad provides optimized ad placements that enhance user experience, resulting in better engagement and revenue. Its strong performance in the UK makes Setupad a standout among native advertising platforms, consistently earning positive reviews as one of the best native ad networks in the region.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Taboola

Taboola, founded in 2007, is one of the best native ad networks globally, and has become a key player in the native advertising UK landscape. Leveraging advanced AI algorithms, Taboola delivers tailored native ad solutions UK, reaching over 1.4 billion unique users each month. Through strategic partnerships with leading websites, mobile apps, and devices, the platform helps boost engagement and revenue for its clients. In 2023-24, Taboola generated an impressive $1.53 billion in revenue, further solidifying its reputation among UK advertising platforms and as a leader in top native ad networks UK. It’s widely regarded in UK ad network reviews for its ability to connect publishers and advertisers, driving effective native ads UK campaigns across a variety of sectors.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.

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3. Seedtag

Seedtag is a leading native advertising platform in the UK, offering cutting-edge solutions for brands seeking seamless, in-content ads that enhance user experience. With native ads outperforming traditional display formats, Seedtag ensures higher engagement and better ROI for advertisers. As one of the top native ad networks in the UK, Seedtag leverages AI-driven technology to deliver targeted ads, improving campaign performance significantly. In the UK, native advertising spend is projected to reach £5.7 billion by 2025, highlighting the growing demand for native ad solutions in the UK. For businesses looking to scale their presence, Seedtag stands out as one of the best native ad networks in the region.

Key Facts: 

• Seedtag’s AI-driven native ads boost engagement by up to 30% compared to standard display ads.
• They work with major brands and publishers, covering a wide range of industries across the UK.
• Native advertising in the UK is expected to make up 60% of digital ad spend by 2025.
• Seedtag offers customisable ad formats designed to blend seamlessly with editorial content, enhancing user experience.
• Their platform is trusted by leading UK advertisers for its transparency, targeting capabilities, and measurable results.

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4. AdYouLike

AdYouLike is a top-tier native advertising network in the UK, renowned for delivering ads that naturally blend with content, creating a seamless and engaging experience for users. Utilizing cutting-edge AI technology, the platform ensures that ads integrate perfectly across mobile, desktop, and tablet, making them less intrusive and more engaging. With its global reach, AdYouLike helps brands connect with audiences through highly targeted campaigns, all while enhancing user engagement and brand visibility. Known for working with prestigious publishers like The Guardian and Cosmopolitan, the platform delivers high-quality native ad experiences that are both scalable and effective.

Key Facts:

• AdYouLike serves 50 billion ad impressions monthly, connecting brands with a wide global audience.
• It partners with over 3,000 premium publishers, ensuring ads appear in trusted and reputable environments.
• With 50 DSP integrations, the platform offers robust programmatic capabilities for better ad targeting.
• Supports various ad formats, including native video, display, and social stories, customized to fit seamlessly into websites.
• Provides real-time analytics, allowing advertisers to fine-tune campaigns instantly for optimal results​.

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5. Dianomi

Dianomi is a leading native ad network in the UK, offering premium native advertising solutions to publishers and advertisers. As one of the top native ad networks in the UK, Dianomi focuses on providing contextually relevant ads that blend seamlessly into content, driving higher engagement and better user experiences. This UK-based advertising platform specializes in native ads for financial services, technology, and business sectors, helping brands connect with high-value audiences. With native advertising growing at a rapid pace, Dianomi’s network reaches over 400 million users globally, making it a preferred choice for native ad solutions in the UK. If you're seeking the best native advertising platforms in the UK, Dianomi is a powerful contender with its data-driven approach and proven track record of success.

Key Facts:

• Dianomi reaches a wide range of users worldwide, with a strong focus on premium financial and business content.
• It provides native advertising solutions for some of the largest UK publishers and brands, enhancing ad relevance and engagement.
• The platform offers a 2-3x higher click-through rate compared to traditional display ads.
• Dianomi operates across 30 countries, making it a trusted choice for both UK and global campaigns.
• Known for transparency, Dianomi offers in-depth performance analytics and reports for native ad campaigns.

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6. Plista

Plista stands out as a top choice for native advertising in the UK, offering a fresh and innovative approach to ad solutions. Renowned for its AI-powered content recommendations, Plista seamlessly blends ads with content, creating a user experience that feels natural and engaging. With a global presence that spans over 2,500 publishers and delivers millions of ad impressions each month, Plista is a leader in the advertising world. For businesses aiming to elevate their native advertising efforts in the UK, Plista provides a range of customizable ad formats and valuable data-driven insights, ensuring they achieve the best possible return on investment.

Key facts: 

• Real-Time AI Recommendations: Plista’s platform utilizes AI to provide personalized content recommendations and ads across multiple devices and channels, enhancing user engagement and ensuring high relevance for both publishers and advertisers.
• Global Reach: Operating on five continents, Plista connects with premium publishers worldwide, offering extensive reach across Europe, North America, and Asia.
• High-Engagement Ad Formats: Plista features custom native ad formats that seamlessly integrate with editorial content, improving user experience while increasing click-through rates and brand engagement.
• Part of WPP: As a member of the WPP Group, one of the largest advertising and communications companies globally, Plista benefits from enhanced capabilities to deliver comprehensive native ad solutions to major brands.

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7. Mgid

Mgid is a global native advertising platform that reaches around 1 billion people monthly, making it one of the best native ad networks in the market, including a strong presence in the native advertising UK scene. Known for its AI-driven approach, Mgid helps brands understand their audience and delivers engaging native ads UK using a variety of formats. By showcasing only relevant content, Mgid boosts leads, sales, and brand awareness, making it a standout among top native ad networks UK. Its proven results and scalable solutions have earned it recognition across UK advertising platforms and native ad solutions UK.

Key Facts:

• Mgid offers a range of ad formats, including native ads, video ads, and mobile ads, that are designed to engage users and drive results.
• It uses advanced optimization algorithms to ensure that ads are displayed to the right audience at the right time, resulting in higher engagement and conversion rates.
• The platform provides detailed analytics and reporting tools that enable advertisers and publishers to track their campaigns' performance and optimize their strategies accordingly.
• MGID has a global reach of over 850 million unique visitors per month.
• MGID provides publishers with optimization tools and recommendations to help them improve their ad performance and revenue.

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Final Thoughts

With digital audiences growing more selective and banner blindness on the rise, native ads offer a user-friendly, high-performance alternative that blends seamlessly with your content. And for UK publishers looking to stand out in this highly profitable and competitive digital ad scene, native formats provide both flexibility and impact.

As UK advertisers continue shifting spend toward contextually relevant and high-engagement formats, publishers who invest in native advertising now are positioning themselves ahead of the curve. The key is to pick a partner that aligns with your goals, audience, and content style. Because ultimately, native ads aren't about tricking your readers, they're about respecting their experience while still turning a profit. And that’s a big win.