7 Best Native Ad Networks in Indonesia

The Indonesian digital advertising market size is estimated at USD 3.23 billion in 2025, and is expected to reach USD 4.27 billion by 2030, growing at a compound annual growth rate of 5.77% (source). Thanks to one of the largest and most active online populations in Southeast Asia, the digital ad landscape in the country is booming. With over 215 million internet users and a rapidly growing mobile-first audience, Indonesia offers a huge opportunity for publishers to monetize their traffic. Whether it's maximizing ad revenue through smart targeting, optimized formats, or real-time bidding, partnering with the right ad network unlocks higher CPMs, better user engagement, and more efficient monetization (especially when those networks understand the market’s language, culture, and online behavior).

Native advertising, which seamlessly blends with website content, can prove to be a major revenue booster for publishers in the GEO. As users become more ad-savvy and resistant to traditional display ads, this format offers a more seamless, engaging way to deliver sponsored content. Designed to blend in with the look and feel of a website or app, it outperforms standard banner ads in terms of both engagement and conversion. For Indonesian publishers, especially those producing niche or vernacular content, native ads offer a way to monetize effectively without alienating their audience. Whether it’s in-article placements, sponsored content, or app-native recommendations, the ad format is super flexible and performs well across the board.

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Benefits of Native Ad Networks for Publishers in Indonesia

• Higher Engagement Rates: Native ads naturally blend with your content, making them feel less like ads and more like part of the user experience. This means better click-through rates and more time spent on site.
• Improved Revenue Performance: Because native ads tend to perform better than traditional banners, advertisers are willing to pay premium rates - translating to higher CPMs and better overall monetization for your traffic (especially for mobile and app audiences).
• Better User Experience: Native ad formats are non-disruptive and fit the style of your website or app to help retain users and reduces bounce rates.
• Localized & Contextual Targeting: Many native ad networks offer language and geo-specific targeting, which is perfect for Indonesia’s diverse linguistic and regional audiences. You can serve ads that resonate more with your readers, increasing both engagement and conversions.
• Mobile Optimization: Given that the majority of Indonesian users access content via smartphones, native ad networks are mobile-friendly by design, offering seamless integration within apps and mobile sites.
• Easy Integration & Automation: Top native ad networks come with plug-and-play widgets, recommendation engines, and automated optimization tools, making it easy for publishers to get started without heavy dev work.
• Access to Premium Advertisers: Partnering with a reputable native ad network can connect you to a broader pool of high-quality, brand-safe advertisers, which improves trust and revenue potential.
• Scalability: Whether you're a small blog or a large media group, native ad networks allow you to scale monetization without needing to chase advertisers or manage multiple direct deals.

Key Factors to Evaluate Native Ad Networks in Indonesia

With native advertising spending projected to reach $400 billion globally in 2025, getting the most out of native ad networks is essential. Here’s a look at the factors that matter:

• Ad Format Flexibility: A good native ad network should offer multiple formats—like in-feed placements, sponsored content, and content recommendations—that fit naturally into your site or app. Flexibility matters because native ads are viewed 53% more than traditional banners, proving that blending in is better for visibility and engagement.
• Smarter Targeting: In advertising, relevance is everything. Native ad networks that offer solid targeting based on things like location, interests, behavior, or device type help you deliver the right message to the right audience. That kind of precision can boost CTRs by up to 40%, which means better ad performance and more earnings from every impression.
• Easy Setup: No one wants to wrestle with complex integrations. The best native ad networks keep things simple with plug-and-play setups or lightweight code. If it’s quick to implement and doesn’t slow down your site, you’ve got more time to focus on growing your traffic and less time dealing with technical headaches.
• Strong Revenue Potential: Whether you're a publisher or an advertiser, the goal is the same - solid returns. For publishers, that means high fill rates and fair revenue shares. For advertisers, native ads are a win because they get 3x more attention than standard display ads, leading to better awareness, engagement, and conversions.
• Seamless User Experience: Native ads are all about staying in flow with the content. When done right, they don’t annoy users, they enhance the experience. That’s why they’re linked to an 18% increase in purchase intent. Less interruption and more interaction is a win-win for everyone.

7 Best Native Ad Networks in Indonesia

1. Adsterra

Adsterra is one of the best native ad networks offering high conversion rates for native advertising in Indonesia. With its smart algorithms and a vast database of trusted publishers, it connects relevant traffic to offers, resulting in impressive performance. The network streams billions of impressions and employs 3-tier security algorithms to ensure only verified traffic and ads. This guarantees high CTRs for gaming and utility offers. As native ads for publishers gain traction, Adsterra stands out in Indonesia’s ad network review for delivering programmatic native ads that optimize revenue. According to industry reports, the digital advertising market in Indonesia is expected to grow significantly, emphasizing the growing demand for native ad solutions.

Key Facts:

• Non-Intrusive Ad Formats: Mgid specializes in native ads, which blend seamlessly with your site’s content to prevent disrupting user experience.
• Payment & Payout Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.
• Premium Advertisers: The network connects streaming sites with a wide range of premium advertisers to maintain quality, increase user interaction and click-through rates.
• Cross-Platform Compatibility: With the growing trend of mobile and smart TV streaming, MGID’s ads are designed to work seamlessly across various devices and platforms, ensuring consistent revenue generation.
  

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2. Taboola

Taboola, established in 2007, is one of the leading native ad networks, especially prominent in Indonesia. Utilizing advanced AI algorithms, it reaches over 1.4 billion unique users monthly, making it a significant player in the top ad networks in Indonesia. By collaborating with major websites, mobile apps, and devices, Taboola enhances engagement and revenue, underscoring its value in native ad network comparisons. In the 2023-24 period, the platform reported $1.53 billion in revenue, highlighting its growing influence in digital advertising in Indonesia and beyond. Taboola continues to be a crucial player in native ad solutions and programmatic native ads in Indonesia.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.

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3. Exoclick

ExoClick is a leading native ad network and ad exchange platform that delivers over 12 billion geo-targeted native ads daily across a network of 65,000 mobile and website publishers worldwide. Renowned for its robust programmatic native ads capabilities, ExoClick excels in native advertising in Indonesia, offering a 100% fill rate and reliable, timely payments. With its dedicated in-house security team ensuring safety and an advanced Campaign Manager for optimizing ad zones, ExoClick is a top choice for digital advertising in Indonesia and a prominent player in native ad networks comparisons and Indonesia ad network reviews.

Key Facts: 

• Custom Extensions: With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
• Real-time Statistics: ExoClick's real-time statistics take the guesswork out of your campaigns to optimize revenue with data-driven insights.
• Multiple Formats: They provide a wide variety of web and mobile formats to monetize your inventory.
• Lifetime Earnings to Referred Publishers: ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.
• Payment & Payout Info: Exoclick pays publishers on a weekly basis. They essentially operate on a net 7-day payment cycle.  So, publishers are paid every Monday, if the minimum payout amount is reached by the beginning of the previous week. For payment via Paxum and Cryptocurrency, except Ethereum blockchain, the minimum payout threshold is EUR/USD 20. For Wire Transfer and Ethereum, the minimum earnings must be EUR/USD 200.

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4. Mgid

Mgid is a premier global native advertising platform, reaching approximately 1 billion people monthly and standing out as one of the best native ad networks. It excels in native advertising in Indonesia, featuring prominently among the top ad networks in the region. Mgid leverages an AI-driven approach to understand audience behavior, delivering engaging native ads with various formats. By showcasing highly relevant content, Mgid enhances leads, sales, and brand awareness, distinguishing itself in native ad networks comparison. Its effectiveness in driving results and its scalable solutions have earned it accolades in Indonesia's digital advertising landscape, making it a leader in programmatic native ads and a top choice for native ad solutions.

Key Facts:

• Mgid offers a range of ad formats, including native ads, video ads, and mobile ads, that are designed to engage users and drive results.
• It uses advanced optimization algorithms to ensure that ads are displayed to the right audience at the right time, resulting in higher engagement and conversion rates.
• The platform provides detailed analytics and reporting tools that enable advertisers and publishers to track their campaigns' performance and optimize their strategies accordingly.
• MGID has a global reach of over 850 million unique visitors per month.
• MGID provides publishers with optimization tools and recommendations to help them improve their ad performance and revenue.

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5. Adcash

Adcash stands out as one of the leading native ad networks for publishers in Indonesia, delivering advanced programmatic native ads that drive impressive engagement. The platform reaches over 200 million unique users daily and processes more than 10 billion ad requests globally. With native advertising in Indonesia on the rise, Adcash enables publishers to maximize their revenue through seamless ad integration. As digital advertising in Indonesia is projected to exceed $3.76 billion by 2024, Adcash is a key player in the market, offering reliable native ad solutions and earning positive reviews for its competitive performance and user-friendly experience.
Key Facts:

• Massive Global Reach: Adcash delivers over 20 billion ad impressions monthly across 196 countries, providing access to a global audience of over 200 million unique users daily.
• Diverse Ad Formats: The platform supports a variety of ad formats including Pop-Unders, Native Ads, Interstitials, Push Notifications, and more, giving advertisers flexibility and publishers strong monetization opportunities.
• Advanced Anti-Fraud Technology: Adcash uses sophisticated anti-fraud systems to protect advertisers from fake clicks and impressions, ensuring efficient use of advertising budgets.
• High Performance for Publishers: With high fill rates and multiple payout options like PayPal, Payoneer, and Bitcoin, Adcash enables publishers to earn efficiently, with payments processed within 30 days (Net-30).
• User-Centric Features: Adcash is known for its easy-to-use interface, real-time tracking tools, and targeted ad placement options, allowing advertisers to optimize their campaigns for maximum ROI.

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6. Monetag

Monetag empowers publishers, especially gaming sites, to boost revenue with top native ad networks and cutting-edge monetization technologies. Their Multi-Tag solution enhances programmatic native ads and provides smart monetization for all audience types. As a leader in native advertising in Indonesia, Monetag excels in native ad networks comparison and aligns with ad network trends in the region, offering superior digital advertising solutions.

Key Features:

• Monetizes 100% of traffic and has partnerships with advertisers in fall countries to assure that no impression is wasted
• Automatically monitors ads 24/6 using the world-leading anti-ad fraud and malware prevention solutions
• Has a huge publisher community that nurtures ideas to help you learn and earn more
• Offers well-performing monetization formats for all devices 
• Offers a wide range of integration methods.

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7. Whizzco

WhizzCo is a top player in native advertising, helping publishers in Indonesia maximize their revenue by working with multiple native ad vendors. Its machine-learning algorithm analyzes billions of data points to predict the best-performing ads for each placement. Native ads are increasingly popular in Indonesia's digital advertising market, which is expected to grow significantly by 2025, driven by trends like programmatic advertising. WhizzCo's platform drives competition among vendors, boosting CPM rates, which range from $0.10 to $5 for native ads, helping publishers optimize their earnings.

Key Facts:

• Publisher Eligibility: Publishers applying to Whizzco must ensure that their website has a minimum of 10,000 page views per day or at least 100,000 US page views per month. 
• Ad Formats: Their ad formats include in-feed ads, recommendation widgets, in-article ads, video ads and custom native ads.
• Payment & Payout Info: Whizzco operates on a NET 30-day payment cycle, with a minimum payout threshold of USD 200. It offers payments via PayPal and Wire Transfer. 

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Final Thoughts

With their ability to blend seamlessly with content, deliver highly targeted ads, and support mobile-first strategies, Native ads are the ideal way of reaching Indonesia’s increasingly savvy internet users. For publishers, especially those creating local or niche content, native ad networks offer a way to earn more while keeping readers engaged. Choosing the right network means tapping into better CPMs, stronger engagement, and long-term revenue growth.