7 Best Native Ad Networks in Indonesia

Indonesia's native ad market is thriving, driven by its rapidly expanding digital economy, with online ad spending set to reach all time high. Native advertising, which seamlessly blends with website content, has become a game-changer in the digital landscape. Unlike traditional banners or pop-ups, native ads match the platform's look and feel, offering a more organic, less intrusive experience for users. With mobile internet penetration exceeding 80%, brands are increasingly turning to native ads to connect with Indonesia’s highly engaged audience. This approach boosts engagement, making ads more effective at capturing attention while providing a smoother user experience.

Key Factors Used to Evaluate Native Ad Networks

When it comes to evaluating native ad networks, advertisers and publishers need to focus on key factors that directly impact their campaign's success. With native advertising spending projected to reach $400 billion globally by 2025, getting the most out of these networks is crucial. Here’s a look at the essential criteria that matter:

• Ad Format Versatility
  Native ad networks must offer various formats, from in-feed ads to content recommendations, ensuring they fit seamlessly into different platforms. Versatility is key, research shows that native ads are viewed 53% more than banner ads, proving that blending into content boosts visibility and engagement.
• Targeting Capabilities
  Precision is everything in advertising. Native ad networks that offer robust targeting based on demographics, location, behavior, and interests can help advertisers reach the right audience. Data shows that targeted native ads can increase click-through rates by up to 40%, making this a critical feature for boosting ad performance and ROI.
• Ease of Integration
  For publishers, easy integration is vital. A network that offers quick and hassle-free setup, like simple code or plugins, saves time and reduces friction. Publishers need solutions that won’t slow down their websites or require major technical expertise. A smooth process means more time to focus on growing audience engagement.
• Revenue Potential
  Both advertisers and publishers are in it for the returns. For publishers, it’s essential to choose networks with competitive revenue shares and high fill rates. For advertisers, investing in native ads can pay off, studies show native ads generate 3x more time spent with content compared to display ads, translating into better brand awareness and higher conversions.
• User Experience
  The whole point of native advertising is to create a non-intrusive ad experience. Ads that feel like part of the content are less likely to disrupt users, keeping them engaged and happy. In fact, native ads lead to an 18% increase in purchase intent, proving that when users are engaged rather than interrupted, they’re more likely to act.

7 Best Native Ad Networks in Indonesia

1. Adsterra

Adsterra is one of the best native ad networks offering high conversion rates for native advertising in Indonesia. With its smart algorithms and a vast database of trusted publishers, it connects relevant traffic to offers, resulting in impressive performance. The network streams billions of impressions and employs 3-tier security algorithms to ensure only verified traffic and ads. This guarantees high CTRs for gaming and utility offers. As native ads for publishers gain traction, Adsterra stands out in Indonesia’s ad network review for delivering programmatic native ads that optimize revenue. According to industry reports, the digital advertising market in Indonesia is expected to grow significantly, emphasizing the growing demand for native ad solutions.

Key Facts:

• Non-Intrusive Ad Formats: Mgid specializes in native ads, which blend seamlessly with your site’s content to prevent disrupting user experience.
• Payment & Payout Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.
• Premium Advertisers: The network connects streaming sites with a wide range of premium advertisers to maintain quality, increase user interaction and click-through rates.
• Cross-Platform Compatibility: With the growing trend of mobile and smart TV streaming, MGID’s ads are designed to work seamlessly across various devices and platforms, ensuring consistent revenue generation.
  

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2. Taboola

Taboola, established in 2007, is one of the leading native ad networks, especially prominent in Indonesia. Utilizing advanced AI algorithms, it reaches over 1.4 billion unique users monthly, making it a significant player in the top ad networks in Indonesia. By collaborating with major websites, mobile apps, and devices, Taboola enhances engagement and revenue, underscoring its value in native ad network comparisons. In the 2023-24 period, the platform reported $1.53 billion in revenue, highlighting its growing influence in digital advertising in Indonesia and beyond. Taboola continues to be a crucial player in native ad solutions and programmatic native ads in Indonesia.

Key Facts:

• Global Reach: Taboola's platform connects with over 1.4 billion unique users every month, making it one of the most extensive content discovery networks globally.
• Significant Revenue Growth: In 2023, Taboola achieved a revenue of $1.53 billion, reflecting an 11.05% year-over-year growth, showcasing its robust business model and increasing market penetration.
• Large Workforce: With approximately 1,900 employees, Taboola's workforce supports its vast operations and continuous innovation in AI-driven content recommendations​.
• Strategic Partnerships: Taboola recently secured an exclusive deal with Foundry to power content recommendations across well-known consumer sites like Macworld and PCWorld, further solidifying its position as a leader in content discovery.

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3. Exoclick

ExoClick is a leading native ad network and ad exchange platform that delivers over 12 billion geo-targeted native ads daily across a network of 65,000 mobile and website publishers worldwide. Renowned for its robust programmatic native ads capabilities, ExoClick excels in native advertising in Indonesia, offering a 100% fill rate and reliable, timely payments. With its dedicated in-house security team ensuring safety and an advanced Campaign Manager for optimizing ad zones, ExoClick is a top choice for digital advertising in Indonesia and a prominent player in native ad networks comparisons and Indonesia ad network reviews.

Key Facts: 

• Custom Extensions: With the help of the platform API, developers can build custom software extensions for the platform's programmatic operations.
• Real-time Statistics: ExoClick's real-time statistics take the guesswork out of your campaigns to optimize revenue with data-driven insights.
• Multiple Formats: They provide a wide variety of web and mobile formats to monetize your inventory.
• Lifetime Earnings to Referred Publishers: ExoClick gives referred publishers 5% of their lifetime earnings as long as they stay online.
• Payment & Payout Info: Exoclick pays publishers on a weekly basis. They essentially operate on a net 7-day payment cycle.  So, publishers are paid every Monday, if the minimum payout amount is reached by the beginning of the previous week. For payment via Paxum and Cryptocurrency, except Ethereum blockchain, the minimum payout threshold is EUR/USD 20. For Wire Transfer and Ethereum, the minimum earnings must be EUR/USD 200.

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4. Mgid

Mgid is a premier global native advertising platform, reaching approximately 1 billion people monthly and standing out as one of the best native ad networks. It excels in native advertising in Indonesia, featuring prominently among the top ad networks in the region. Mgid leverages an AI-driven approach to understand audience behavior, delivering engaging native ads with various formats. By showcasing highly relevant content, Mgid enhances leads, sales, and brand awareness, distinguishing itself in native ad networks comparison. Its effectiveness in driving results and its scalable solutions have earned it accolades in Indonesia's digital advertising landscape, making it a leader in programmatic native ads and a top choice for native ad solutions.

Key Facts:

• Mgid offers a range of ad formats, including native ads, video ads, and mobile ads, that are designed to engage users and drive results.
• It uses advanced optimization algorithms to ensure that ads are displayed to the right audience at the right time, resulting in higher engagement and conversion rates.
• The platform provides detailed analytics and reporting tools that enable advertisers and publishers to track their campaigns' performance and optimize their strategies accordingly.
• MGID has a global reach of over 850 million unique visitors per month.
• MGID provides publishers with optimization tools and recommendations to help them improve their ad performance and revenue.

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5. Adcash

Adcash stands out as one of the leading native ad networks for publishers in Indonesia, delivering advanced programmatic native ads that drive impressive engagement. The platform reaches over 200 million unique users daily and processes more than 10 billion ad requests globally. With native advertising in Indonesia on the rise, Adcash enables publishers to maximize their revenue through seamless ad integration. As digital advertising in Indonesia is projected to exceed $3.76 billion by 2024, Adcash is a key player in the market, offering reliable native ad solutions and earning positive reviews for its competitive performance and user-friendly experience.
Key Facts:

• Massive Global Reach: Adcash delivers over 20 billion ad impressions monthly across 196 countries, providing access to a global audience of over 200 million unique users daily.
• Diverse Ad Formats: The platform supports a variety of ad formats including Pop-Unders, Native Ads, Interstitials, Push Notifications, and more, giving advertisers flexibility and publishers strong monetization opportunities.
• Advanced Anti-Fraud Technology: Adcash uses sophisticated anti-fraud systems to protect advertisers from fake clicks and impressions, ensuring efficient use of advertising budgets.
• High Performance for Publishers: With high fill rates and multiple payout options like PayPal, Payoneer, and Bitcoin, Adcash enables publishers to earn efficiently, with payments processed within 30 days (Net-30).
• User-Centric Features: Adcash is known for its easy-to-use interface, real-time tracking tools, and targeted ad placement options, allowing advertisers to optimize their campaigns for maximum ROI.

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6. Monetag

Monetag empowers publishers, especially gaming sites, to boost revenue with top native ad networks and cutting-edge monetization technologies. Their Multi-Tag solution enhances programmatic native ads and provides smart monetization for all audience types. As a leader in native advertising in Indonesia, Monetag excels in native ad networks comparison and aligns with ad network trends in the region, offering superior digital advertising solutions.

Key Features:

• Monetizes 100% of traffic and has partnerships with advertisers in fall countries to assure that no impression is wasted
• Automatically monitors ads 24/6 using the world-leading anti-ad fraud and malware prevention solutions
• Has a huge publisher community that nurtures ideas to help you learn and earn more
• Offers well-performing monetization formats for all devices 
• Offers a wide range of integration methods.

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7. Whizzco

WhizzCo is a top player in native advertising, helping publishers in Indonesia maximize their revenue by working with multiple native ad vendors. Its machine-learning algorithm analyzes billions of data points to predict the best-performing ads for each placement. Native ads are increasingly popular in Indonesia's digital advertising market, which is expected to grow significantly by 2025, driven by trends like programmatic advertising. WhizzCo's platform drives competition among vendors, boosting CPM rates, which range from $0.10 to $5 for native ads, helping publishers optimize their earnings.

Key Facts:

• Publisher Eligibility: Publishers applying to Whizzco must ensure that their website has a minimum of 10,000 page views per day or at least 100,000 US page views per month. 
• Ad Formats: Their ad formats include in-feed ads, recommendation widgets, in-article ads, video ads and custom native ads.
• Payment & Payout Info: Whizzco operates on a NET 30-day payment cycle, with a minimum payout threshold of USD 200. It offers payments via PayPal and Wire Transfer. 

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Conclusion

In summary, Indonesia’s native ad landscape is rich with opportunities, offering a variety of powerful platforms tailored to the needs of both advertisers and publishers. Networks like Taboola and MGID excel with their extensive reach and sophisticated AI-driven solutions, while platforms such as Adcash and Exoclick bring diverse ad formats and robust monetization options to the table. With global native ad spending on the rise and Indonesia’s digital ad market set to surpass $3.76 billion by 2024, selecting the right platform is crucial. Whether your aim is to maximize revenue, ensure smooth integration, or enhance user engagement, careful consideration of factors like targeting capabilities, ad formats, and revenue potential will help you make informed decisions and thrive in this dynamic market.