AdMaven Review: A Premier CPM Advertising Network for Publishers

Last Updated: September 9, 2024
Category: Advertising
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Do you have an expanding platform with potential for increased revenue? AdMaven could be the solution you’re looking for. As a premier CPM advertising network, AdMaven connects publishers with high-demand ad campaigns, delivering strong fill rates and maximizing revenue. In this review, we’ll dive into the features that make AdMaven a top choice for publishers seeking effective monetization solutions.

Summary
  • AdMaven Review: A Premier CPM Advertising Network for Publishers
    • What is AdMaven?
    • AdMaven Ad Formats
    • AdMaven Features
    • How to Get Started: Signup and Onboarding Process
    • Dashboard Overview
    • AdMaven Publisher Eligibility
    • AdMaven CPM Rates
    • AdMaven Payment and Payout Info
    • AdMaven Revenue Share
    • Top Geos Served
    • Customer Support Information

Do you have an expanding platform with potential for increased revenue? AdMaven could be the solution you’re looking for. As a premier CPM advertising network, AdMaven connects publishers with high-demand ad campaigns, delivering strong fill rates and maximizing revenue. In this review, we’ll dive into the features that make AdMaven a top choice for publishers seeking effective monetization solutions.

What is AdMaven?


AdMaven is a leading CPM advertising network for publishers aiming to boost their revenue through diverse, high-performing ad formats. With a rapidly growing global footprint, the network draws a diverse range of publishers and advertisers due to its easy integrations, high CPM rates, and reliable payout structure.

AdMaven is designed with publishers in mind, offering payments according to their schedule and preferred methods, all with a low minimum payout threshold. It adheres to top ad safety and traffic quality standards to ensure optimum returns for both publishers and advertisers. In this AdMaven review, we will do a deep-dive into the platform to see what it can do, what makes it different, its features and capabilities, and whether it's a good fit for your audience. 

AdMaven Ad Formats


AdMaven offers an array of ad formats to ensure effective monetization as well as an elevated ad-viewing experience.

  • Pop Ads: Popunder, Pop, and NewTab are among the highest revenue-generating ad formats available. A fullscreen ad appears in a new browser tab and is supported on all devices, ensuring a 100% fill rate, stable revenue and high CPM. Works with Adsense, video, banners and other formats.
  • Push Notifications: A fully compliant format suitable for any website, push ads work seamlessly with other ad formats and don't take space on your website. This is a great format to earn passive revenue from users who stopped visiting your website but are still subscribed to it. Suitable for website owners and affiliates who own landing pages.
  • Inpage push (floating banner): A sliding banner that resembles push notifications, inpage push ads take up minimal website space yet are highly visible. Supported by every device and browser.
  • Interstitial Ads: This is a highly engaging skippable ad format with high CTR and payouts. Users are likely to interact with the ad because of full-screen coverage, so you can expect stellar revenues. Works on every device and with any other format
  • Content Locker / Link Shortener: Fully customizable format in terms of its design and content, content locker restricts access to sections of your website until visitors complete the required tasks. It is mostly suitable for social media that allows external links (YouTube, Telegram, Twitter)
  • Smartlink: Best for remnant, redirect, and exit traffic, Smartlink is a direct URL that matches every traffic type, with 100% fill rate.
  • Direct link: Direct link ads are a type of advertising where an ad consists of a simple hyperlink that opens on a new tab or redirects when clicked on.

AdMaven Features


  • High CPM Rates: AdMaven offers premium CPM rates for high-quality traffic, enabling publishers to see an immediate revenue boost of up to 50% compared to other ad networks.
  • Worldwide Ad Coverage: They offer ads for visitors from all countries and tiers, ensuring that every impression you generate is monetized.
  • Safe & Compliant: AdMaven’s ad formats adhere to industry’s best practices, only serving ads from advertisers who qualify to strict standards. 
  • Flexible On-Time Payments: Payments are made according to your schedule, preferred methods, with a low minimum payout threshold.
  • Easy Onboarding & Account Approval: It’s an easy-to-use platform with 24/7 live customer support and quick approvals 
  • Flexibility & Agility: AdMaven customizes solutions as per your needs, adjusting as quickly as possible to your requests and goals.

How to Get Started: Signup and Onboarding Process


  • Account Setup and Approval: Signing up to AdMaven is easy, all you need to do is fill up the details illustrated in the screenshot below to get started:

  • Onboarding & Integration: Once your email is verified, you may be asked to provide additional information, such as payment and website/app details. Following this, you'll be redirected to your AdMaven dashboard, where you can start by adding a website.

  • Implementing the Ad Code on Your Website: The next step is to implement the Ads.txt file to your website. Select the ad format and preferred code and copy it. Paste the placement's source code between the <head> and </head>tags in your HTML. 
  • Going Live: That’s it, you are ready to go live! Send your traffic for approval – the stats are updated every 24 hours under the "Reports" section in your panel.



Dashboard Overview


Up next in this AdMaven review is a comprehensive overview of its publisher account: intuitive, coherent, and user-friendly, it is equipped with numerous ad management, performance metrics and traffic analysis features. Publishers can access sections like ‘Statistics,’ ‘Traffic Sources,’ ‘Payment,’ and ‘Referral Program’ details at a glance, with the option to go into granular details to get detailed insights into ad revenue, impressions, and visitors.

We found AdMaven’s dashboard to be quite powerful and thorough. Its capability to provide in-depth ad performance data through key insights can greatly improve your strategies as a publisher.

AdMaven Publisher Eligibility


AdMaven welcomes publishers from a wide range of niches but has specific guidelines regarding traffic quality and content standards. While there’s no strict traffic limit, publishers are encouraged to have at least 1,000 direct visitors to maximize conversion potential.

AdMaven CPM Rates


CPM rates, or rates based on Cost Per Thousand impressions, are determined by multiple factors, some of which include ad format, audience demographics, and niche industry. Although AdMaven typically offers high CPM rates (especially in top performing GEOs), they will undoubtedly vary from publisher to publisher depending on a number of circumstances. 

Since every site is unique, the best way to gauge your potential CPM is by running the ads for at least 48 hours.

AdMaven Payment and Payout Info


AdMaven operates on a NET 30-day payment cycle. This means that the revenue is credited to your account 30 days after the end of that month, provided that the revenue for that month exceeds their minimum payout threshold of USD 5 for Paypal & Webmoney, USD 30 for Payoneer & Paxum, USD 50 for Bitcoin, or USD 800 for Wire Transfers.

AdMaven Revenue Share


AdMaven offers a revenue share model in which publishers receive 80% of the revenue generated by their inventory.

Top Geos Served


AdMaven serves a global audience with a focus on high-demand GEOs like the US, UK, Europe, and Southeast Asia. 

Customer Support Information


AdMaven prioritizes publishers’ needs with several avenues to get in touch with support for swift resolutions. You can chat with the dedicated response team for reliable solutions, assistance with queries, or to resolve any technical issues.

The bottom line


This wraps up the AdMaven review. As a premier CPM ad network, AdMaven prsents a reliable platform to monetize websites effectively. With its robust ad inventory, strong global reach, and commitment to optimizing revenue, AdMaven provides a comprehensive solution for publishers looking to maximize their CPM potential. Its intuitive platform and responsive support further enhance the user experience, making it a valuable partner in the competitive digital advertising landscape. For publishers seeking to diversify their revenue streams, AdMaven offers a promising opportunity to unlock new income sources while maintaining a high standard of user experience.

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Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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