AdOcean

AdOcean

AdOcean is a versatile ad-serving platform that empowers publishers to optimize ad inventory across devices, leverage advanced targeting, and boost revenue with programmatic tools like RTB. It offers robust campaign management, detailed analytics, and flexible monetization solutions.

AdOcean Description

AdOcean is a flexible ad serving platform that helps publishers effectively manage and optimize their ad inventory across multiple devices. By leveraging advanced targeting capabilities, the network allows audience segmentation based on geographic, behavioral, technological, and demographic factors. Publishers can manage multiple ad spaces across different placements, ensuring that the ad content is relevant to their audience​. AdOcean also offers advanced tools for programmatic advertising, utilizing real-time bidding (RTB) to increase publisher revenue. Additionally, the network’s comprehensive campaign management tools, along with detailed analytics and reporting capabilities present publishers with a powerful and flexible ad management and monetization solution.

AdOcean Products

  • Cross-Device Ad Server: Manages ads across desktops, mobiles, and tablets from a single platform.
  • Programmatic and RTB: Integrates real-time bidding and programmatic advertising solutions for increased revenue optimization.
  • Video Ad Solutions: Provides advanced video ad management, tailored for broadcasters and large media outlets.
  • API Access: Offers robust API integration for seamless connection with other platforms and tools.

AdOcean Software Images

AdOcean Features and Capabilities

  • Multi Screen Campaign Management: Enables publishers to manage ad campaigns across multiple devices from one central dashboard, ensuring consistency and efficiency.
  • Programmatic Revenue Optimization: Integrates with multiple demand-side platforms (DSPs) and allows for automatic optimization of ad space based on real-time bidding.
  • Advanced Video Ad Formats: Designed to serve high-quality video ads, AdOcean is used by major broadcasters and digital platforms.
  • Data-Driven Insights: Leverages big data to deliver over 30 billion ad impressions per month, helping publishers refine targeting and campaign performance.

AdOcean Payment Info

AdOcean offers flexible payment terms, which can be tailored to the needs of individual publishers. Specific payment cycles and models depend on the publisher’s agreement with the platform.

AdOcean CPM Rate

The CPM rates at AdOcean are competitive, with variations depending on the format, targeting, and demand. Publishers can benefit from AdOcean’s programmatic tools to ensure higher yields for their ad inventory.

AdOcean Key Facts

  • Founded: 2004
  • Headquarters: Sofia, Bulgaria
  • Platform Type: Ad Serving and Programmatic Solutions
  • Supported Ad Formats: Display, Video, Programmatic, Rich Media

AdOcean Site Type Monetized

AdOcean caters to a wide array of site types, including media outlets, content publishers with video needs, and e-commerce platforms. It offers tailored ad solutions based on the content type and audience demographics.

AdOcean Geos Served

AdOcean operates in over 20 countries, providing global ad serving capabilities, with particular strengths in Europe, Asia, and Africa.

AdOcean Publisher Eligibility

Publishers of all sizes can use AdOcean, with solutions available for small websites as well as large media companies. Eligibility is dependent on content type, traffic volume, and adherence to AdOcean’s content guidelines.

AdOcean Revenue Share

Revenue share percentages are negotiated based on the agreement with the publisher. AdOcean offers competitive rates to ensure mutual profitability.

AdOcean Ad Formats

  • Display Ads: Banner ads, expandable banners, and other interactive display formats.
  • Video Ads: Supports in-stream, out-stream, and other video ad formats.
  • Programmatic Ads: Integrates with RTB to automate ad sales and optimize pricing.
  • Rich Media: Interactive ad formats for deeper user engagement.

AdOcean FAQs