Apester

• Interactive Storytelling Tools: Enable the creation of native, interactive content such as quizzes, polls, personality tests, and multimedia stories that blend seamlessly with editorial content.
• Story Suite: A collection of tools that allow publishers to create and distribute Instagram-like stories on their websites, boosting engagement and content monetization.
• Monetization Features: Apester allows publishers to monetize interactive stories with video ads and other advertising formats, maximizing revenue through high engagement.

• Audience Engagement Tools: Apester’s interactive formats increase time on page by up to 8 minutes per user and significantly improve social sharing and interactions.
• High Engagement Rates: Stories and quizzes often see engagement rates up to 12 interactions per completed story per user, ensuring higher reader retention.
• Cross-Platform Distribution: The platform allows for seamless content export to social networks like Instagram and Snapchat, expanding reach and engagement beyond the website.
• Data-Driven Insights: Collects valuable user feedback and sentiment data, offering publishers actionable insights for content optimization and audience targeting.

Apester supports various payment models for publishers, including revenue shares from monetized content. Publishers can also negotiate tailored payment structures based on their unique needs.

Apester’s native ad formats and interactive stories attract premium CPM rates, especially for publishers with high engagement rates. CPM rates vary based on content type, audience demographics, and ad inventory.

• Founded: 2011
• Headquarters: Israel
• Platform Type: Interactive Storytelling and Monetization Solution
• Supported Ad Formats: Native ads, video ads, interactive display ads

Apester works with a variety of publishers, including those in news, entertainment, and lifestyle sectors. It helps these sites enhance user engagement and monetize interactive content effectively.

Apester serves a global audience, with its tools being used by publishers across North America, Europe, and other regions. The platform is expanding its international reach, with offices in major cities like New York, Tel Aviv, London, Berlin, Tokyo, and Istanbul​.

Apester caters to a wide range of publishers, from large media outlets to smaller, niche websites. Publishers must integrate Apester’s tools into their CMS and adhere to content guidelines regarding advertising standards and user engagement practices.

Revenue share rates depend on the agreement with Apester, with flexible models based on publisher needs and the type of content being monetized. The platform is known for providing competitive rates for interactive and native ad formats.

• Native Ads: Seamlessly integrated into content, offering a non-disruptive ad experience for users.
• Interactive Stories: Stories similar to those on social platforms, designed to enhance user interaction and monetization.
• Video Ads: Streaming video ads embedded within interactive content, boosting engagement and ad revenue.