7 Best Ad Network for Mobile Apps

Choosing the best ad network for mobile apps is key to boosting revenue and improving user engagement. With mobile ad spending expected to hit $399.6 billion by 2024, app developers must select a network that offers high eCPMs, effective targeting, and a range of ad formats like banners, interstitials, and rewarded video ads. The right ad network can enhance user experience while maximizing ad revenue by using advanced algorithms and real-time bidding to deliver relevant ads. Whether you're monetizing a gaming app or a utility tool, finding a network optimized for mobile can significantly impact your earnings.

7 Best Ad Network for Mobile Apps

1. Setupad

Setupad is a comprehensive advertising network designed for publishers looking to maximize revenue through programmatic advertising. It boasts high fill rates and competitive CPMs, making it an ideal choice for mid-sized and large publishers. Utilizing advanced header bidding technology, Setupad can enhance revenue by up to 30%. It excels in mobile app advertising solutions, optimizing ad placements to improve user experience and engagement. As one of the best ad networks for mobile apps, it stands out in the ad network comparison for apps, catering to both app developers and publishers. Whether you’re seeking mobile app monetization strategies or mobile app ad revenue solutions, Setupad ranks among the top ad networks for mobile apps, ensuring effective monetization.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

Benefits for App Developers:

Setupad is particularly effective for developers who want to prioritize high CPM rates. Its header bidding technology and premium ad demand sources help increase revenue, making it one of the best ad networks for mobile apps aiming for maximum monetization potential.

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2. AdMob by Google

AdMob is recognized as one of the highest-paying mobile ad networks, extensively utilized by developers to maximize app revenue. Backed by Google, it provides a suite of tools that enhance mobile monetization through effective in-app ads. AdMob supports a variety of ad formats, including banner, interstitial, and rewarded video ads, enabling developers to customize their advertising strategies. In 2023-24, mobile ad networks like AdMob played a significant role in driving global mobile advertising spend, which exceeded $400 billion. With its advanced features and high eCPM potential, AdMob continues to rank among the top ad networks for mobile apps, making it an excellent choice for developers looking for high CPM ad networks to increase their earnings.

Key Facts:

• Product Information: AdMob is a mobile app advertising platform from Google, enabling app developers to monetize their apps through in-app ads, enhancing revenue without sacrificing user experience.
• Ad Formats: AdMob supports various ad formats, including banner ads, interstitials, and rewarded videos, providing developers flexibility in how they monetize apps.
• CPM Rates: AdMob offers competitive CPM rates, ranging from $1 to $20 depending on the ad format, location, and app category, making it an attractive platform for app developers seeking to optimize their revenue.
• Publisher Eligibility: AdMob is open to app developers globally, with requirements that include a compliant app and adherence to Google's ad policies, ensuring a safe and effective advertising ecosystem.
• Payment Info: AdMob has a $100 payment threshold and pays publishers via multiple methods, including bank transfer, wire, and check, ensuring reliable payouts once the threshold is met.

Benefits for App Developers:

AdMob’s wide ad inventory and robust mediation platform make it an ideal choice for developers looking for high fill rates and better eCPMs. Additionally, its seamless integration with Google’s other tools ensures comprehensive app monetization and performance tracking.

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3. AppBroda

AppBroda is a top ad network for mobile apps, offering seamless monetization solutions for app developers through high-performing ad formats like video, banners, and native ads. It provides competitive CPM rates and access to premium advertisers, helping developers maximize mobile app ad revenue. With mobile app advertising spending projected to reach $399.6 billion globally by 2024, AppBroda is a strong choice for effective app monetization.

Key Facts:

• Product Information: AppBroda offers a comprehensive ad platform for mobile app developers, supporting in-app ads, rewarded video, and banners.
• Ad Formats: It supports various ad formats, including video, banner, interstitial, and native ads, offering flexibility for app monetization.
• CPM Rates: AppBroda's CPM rates range between $1 to $15, varying by region and ad type, making it competitive in the market.
• Publisher Eligibility: App developers with active iOS or Android apps can join the platform, with support across different app categories.
• Payment Info: AppBroda provides payments with a low threshold of $50 via PayPal, wire transfer, or Payoneer.

Benefits for App Developers:

AppBroda is an excellent option for small to medium-sized developers who need an easy-to-use ad network solution. Its mediation system helps developers maximize revenue by optimizing ad inventory across multiple networks, making it one of the best ad networks for apps.

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4. Vidverto

Vidverto is quickly establishing itself as a leading ad network for mobile apps, offering specialized solutions for developers aiming to boost their app's revenue through video advertising. With mobile video ad revenues forecasted to reach $63 billion by 2024, accounting for over 50% of total digital video ad spending, Vidverto's emphasis on video formats is perfectly aligned with market trends​. This surge in mobile video highlights its critical role in app monetization strategies. Vidverto stands out by delivering seamless ad integration that balances user engagement with high-performing ad formats, making it a top choice for developers seeking optimal mobile ad revenue solutions​.

Key Facts:

• Product Information: Vidverto provides video advertising solutions for mobile apps, with a focus on maximizing in-app ad performance.
• Ad Formats: The platform supports various ad formats including rewarded video, interstitial, and native video ads for mobile apps.
• CPM Rates: Vidverto offers competitive CPM rates, varying based on region and traffic, with some publishers reporting rates of up to $15 for video ads.
• Publisher Eligibility: Vidverto partners with mobile app developers globally, with no minimum traffic requirements for entry.
• Payment Info: The platform provides flexible payment terms, with payouts made via wire transfer or PayPal, typically on a net-30 basis.

Benefits for App Developers:

For developers focusing on video content, Vidverto offers some of the best video ad solutions on the market. With its focus on high-quality video ads and easy integration, it’s one of the top choices for video-centric apps.

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5. PubScale

PubScale is quickly gaining recognition as the best ad network for mobile apps, offering powerful monetization tools for developers looking to optimize revenue. With global mobile app ad spending expected to reach $290 billion by 2024, PubScale is well-positioned to help developers tap into this growing market. The platform supports high-performing ad formats like rewarded video, interstitials, and native ads, which are known to drive higher engagement and revenue. In fact, rewarded video ads can increase user retention rates by up to 35% and have eCPMs as high as $16-50 in certain regions. With seamless integration and scalable solutions, PubScale remains a top choice for developers seeking the best ad network for mobile app monetization.

Key Facts:

• Product Information: PubScale specializes in iOS game monetization and offers seamless SDK integration, making it a preferred ad network for iOS game publishers.
• Ad Formats: It supports multiple ad formats such as rewarded videos, interstitials, and banner ads, optimized for higher click-through rates and user retention.
• CPM Rates: PubScale boasts competitive CPM rates, with iOS game ads generating an average CPM of $5 to $12 depending on user engagement and region.
• Publisher Eligibility: PubScale requires a minimum of 10,000 monthly active users, making it accessible for indie developers and larger gaming studios alike.
• Payment Info: Publishers are paid on a Net 30 basis, with a minimum payout threshold of $100, and payments are made via PayPal, bank transfer, or wire transfer.

Benefits for App Developers:

PubScale’s focus on in-app bidding ensures that developers receive the highest bids for their ad inventory, making it one of the top ad networks for app developers. Its wide array of ad formats also allows for maximum flexibility in monetization strategies.

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6. AppLovin

AppLovin is renowned as one of the best ad networks for mobile apps, providing developers with a comprehensive suite of tools to maximize mobile app ad revenue. As a leader in the industry, AppLovin is projected to surpass $3 billion in revenue by 2024, reaching more than 1.7 billion active devices. The platform supports various advertising formats, including rewarded videos and in-app bidding, making it a top choice for mobile app monetization. Known for its high CPMs, AppLovin stands out in ad network comparison for apps, offering developers flexibility and top-tier mobile app advertising solutions. If you're looking for the top ad networks for mobile apps, AppLovin is an excellent option to consider.

Key Facts:

• Product Information: AppLovin offers an integrated platform combining user acquisition, monetization, and advanced analytics to boost app growth and revenue.
• Ad Formats: It supports a variety of ad formats, including interstitials, rewarded videos, banners, and native ads, catering to diverse app monetization strategies.
• CPM Rates: The average CPM rates range from $5 to $50, depending on factors like location and audience engagement.
• Publisher Eligibility: AppLovin is open to publishers of all sizes, though apps with higher engagement typically see better results.
• Payment Info: AppLovin offers timely payments with a minimum payout threshold of $20, paid on a NET 30 basis via PayPal or wire transfer.

Benefits for App Developers:

AppLovin is one of the best ad networks for mobile apps due to its advanced targeting and high engagement rates. Its mediation platform also provides developers with access to a large pool of advertisers, increasing the potential for higher CPMs.

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7. Applixir

Applixir is a powerful ad network that specializes in helping mobile app developers maximize their ad revenue through high-quality video ads. As one of the top ad networks for mobile apps, Applixir is renowned for delivering non-intrusive, user-friendly ad formats, making it ideal for developers seeking effective mobile app advertising solutions. In 2024, global mobile ad spending is projected to exceed $350 billion, with networks like Applixir playing a crucial role in driving this growth. By offering competitive CPM rates and seamless integration, Applixir ensures developers can significantly boost their mobile app ad revenue without compromising user experience. Consistently ranked among the best ad networks for app developers, Applixir is known for its reliable performance and transparent payout systems.

Key Facts:

• Product Information: Applixir focuses on video ads, particularly rewarded video formats that engage users while increasing developer revenue, a popular choice in gaming apps.
• Ad Formats: Supports video ads that can be integrated seamlessly into both games and apps, offering both rewarded and non-rewarded options that enhance user engagement.
• CPM Rates: Applixir’s CPM rates range from $5 to $15, depending on the region and user interaction, offering developers a competitive edge.
• Publisher Eligibility: Applixir supports both Android and iOS apps, with no minimum traffic requirements, making it accessible to a wide range of developers, from indie to large-scale publishers.
• Payment Info: Developers can expect payments through PayPal or bank transfer, with a minimum payout threshold of $50 and payments processed on a net-30 schedule.

Benefits for App Developers:

For developers seeking a non-intrusive ad experience, Applixir is an excellent option. Its focus on rewarded video ads and opt-in engagement ensures that users have a positive experience while still generating significant revenue for the developer.

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Key Considerations When Choosing an Ad Network for Mobile Apps

When selecting the best ad network for mobile apps, it’s essential to focus on several factors that will directly impact your app's performance and revenue. Here's what you should consider:

• Ad Format Variety: A diverse range of ad formats can enhance user engagement and improve monetization. The top ad networks offer multiple formats such as banner ads, interstitials, native ads, and rewarded videos. For example, rewarded video ads have a completion rate of over 90%, making them an effective way to engage users without disrupting their experience.
• Revenue Maximization: Maximizing revenue is key, and it starts with choosing an ad network that provides competitive eCPMs (effective cost per thousand impressions). Some networks offer eCPMs as high as $15 for interstitial ads in premium markets, giving you the potential to significantly increase your app’s earnings.
• Ease of Integration: A seamless setup process can save time and resources. Look for ad networks with simple SDKs and strong documentation that make integration smooth. Quick integration allows you to start monetizing your app sooner without running into technical headaches.
• Global Reach: If your app attracts a worldwide audience, global reach is a must. Many of the best mobile ad networks operate in over 190 countries, ensuring high fill rates and access to advertisers no matter where your users are located. This is critical for maintaining consistent revenue flow across various regions.
• Analytics and Reporting: Real-time data is crucial for optimizing ad performance. Choose an ad network that offers robust analytics and reporting tools to monitor ad revenue, user engagement, and performance. This will help you adjust ad placements and formats, boosting overall results without sacrificing user experience.

Conclusion

In conclusion, selecting the right ad network for your mobile app is crucial to maximizing revenue and delivering a seamless user experience. With global mobile ad spending expected to cross $350 billion in 2024, and mobile apps driving 70% of digital ad revenue, partnering with an ad network that offers high eCPM rates, diverse ad formats, and advanced targeting capabilities is essential. A well-chosen ad network can increase in-app ad revenue by 35% or more, ensuring your app remains competitive in the rapidly evolving mobile market while enhancing user engagement and profitability.