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The Best Content Recommendation Networks for Publishers: 2022

The biggest in business in native advertising, Content discovery, or content recommendation is a branch of a massive personalization tree. It essentially leverages artificial intelligence and machine learning to analyze data and give users a more personalized experience on the app. The recommendations work on different models like popular content, associated content, or historical content. The benefits of this are:

  • Customer loyalty
  • Increases consumption
  • Creates a high-value site

Taboola

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Taboola is a web-based platform that aims to solve the problem of the online content industry. Taboola's motto, "content you may like," says a lot about the company's business strategy. Taboola's principal business is recommending and linking users to sites that may be of interest to them.

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Outbrain

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Outbrain is a prominent platform for sponsored content. It assists publishers in earning cash from material sponsored on their websites and increasing traffic by advertising their content on various websites.

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EngageYa

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Engageya is a lightweight advertising and content discovery tool for publishers and media companies. It enables them to increase consumer engagement, offer new monetization opportunities, and increase page views. 

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