Best Native Ad Networks for Publishers

Every publisher aims to showcase ads that reflect the interest of their audience without disrupting user experience. The average consumer sees thousands of ads per day, though only a quarter of that or less is relevant! Native ads can tackle user fatigue by integratating so seamlessly into your design and content, that it gives the viewer the impression that the ad belongs there. It is simply a paid ad that fits right into a website. A Sharethrough lab survey revealed users pay 53% more attention to native advertising when compared to banner ads, and 25% more compared to display ads.

Native Ad Networks or native advertising networks are platforms that connect digital publishers looking to maximize their revenue, to the right ad partners. They come with significant benefits for publishers, including target-specific demographics, enhanced user experience, higher revenue potential, and improved content relevance. To find the best native ad network for your needs, drawing comparisons between multiple platforms is a good first step. Narrow down to those that align best with your preferred goals, revenue potential, audience, and ad formats.

Benefits of Native Ad Networks for Publishers

Non-disruptive: Native ads are far less disruptive - and sometimes even beneficial - to user experience. Because native ads are less intrusive, they engage users without interrupting their browsing flow.
Trustworthy: 75% of consumers trust native ad content, since these ads are usually contextually relevant, meaning they align with the content the user is already interested in.
Higher CPMs and CTR: Native ads can lead to higher CPMs and produce click through rates(CTR) that is almost 9 times better compared to conventional display advertsements.
Seamless Adaptation: Native ads can adapt to various formats and platforms, ensuring they fit well on different devices and screen sizes without causing interruptions or requiring excessive scrolling or clicking.
Detailed Analytics: Native ad networks come with comprehensive analytics, helping publishers track the performance of their campaigns and optimize strategies.
User-friendly: Native advertising is user-friendly since it is customer-centric by nature. This means any website that uses this format can encourage users to spend more time scrolling their content.

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Incrementx

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Incrementx is known as an ad tech platform which holds expertise in supporting publishers to optimize the revenue generated from their ads. This is done by connecting them to premium demand sources and offering strategic solutions to acquiring funds.

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E-Planning

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E-planning.net empowers publishers to optimize ad monetization through programmatic advertising and automated ad serving. Supporting customizable formats like video, native, and display ads, it offers tools for ad delivery, management, and detailed analytics to track campaign performance.

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Pixfuture

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Pixfuture is a global advertising firm that empowers publishers with programmatic solutions to optimize campaigns and boost monetization. It connects advertisers and publishers through real-time bidding, proprietary platforms, and advanced analytics for audience engagement and campaign performance.

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How to Choose the Best Native Ad Networks?

When it comes to choosing a native ad platform, the criteria should evaluate factors such as your goals, audience, ad formats, revenue potential, and network reputation.

Assess Revenue Potential: It is essential to understand the network’s payment models (e.g., CPM, CPC, CPA), and compare its revenue share percentages to choose a platform that aligns with your monetization goals.
Niche: Networks that give you ads that match your content and niche will offer opportunities for higher ad yeild.
Reporting and Analytics: Look for networks that offer transparent reporting, allowing you to track the effectiveness of your native ads accurately. Detailed reporting and analytics on ad performance, including things like CTR, engagement rates, and revenue are all crucial metrics.
Ad Formats: Check if the network offers a variety of native ad formats (e.g., in-feed ads, recommendation widgets, sponsored content) that suit your website’s layout.
Integration: The ad network should allow easy and straightforward integration into your site, including support for major CMS platforms.
A/B Testing: Networks that allow you to A/B test different ad placements to determine which locations yield the highest engagement and revenue will enhance campaign performance.
Customer Support: Reliable customer support is also a key factor. A responsive platform can resolve issues or questions as soon as they arise, minimizing the chances of losing out on critical ad revenue.

Native Ad CPM Rates for Publishers

Native ad CPM rates can vary widely based on several factors, including the type of native ad, geographic location, industry, seasonality, and the specific ad platform or network you're using. Native monetization platforms aim to seamlessly integrate with the content and provide a non-disruptive user experience. Here are some general insights into native ad CPM rates:

The CPM rates for different types of native ads, such as in-feed, recommendation widgets, sponsored content, or native video ads, can vary. Video native ads typically command higher CPM rates due to their engaging nature and range between $2 to $20.
Tier-1 countries, like the United States, often have higher CPM rates followed by tier 2 and tier 3.
Highly competitive niches, such as finance, technology, and healthcare, often yield higher CPMs in the range of $2 and above.

The global market for native ads is expected to reach over $402B in annual revenue by 2025. But integrating a native ad network into your monetization strategy is more than just adding new ads; it’s about creating a cohesive, non-intrusive revenue stream that aligns with the interests and behaviors of your audience. In addition to native ad networks, you can also use ad exchanges to sell inventory in real time. The above key points can guide you in selecting a platform that not only ensures your success as a publisher, but does so while maintaining a positive user experience.

Native Ad Networks FAQs

Digital ads are ads that are placed on online channels. Native ads can be digital ads, but native ads integrate seamlessly into your content without jarring your consumer out of the content.

In-feed ads, In-app native ads, and Content Recommendation ads are all popular native ad formats. The best format will vary according to the platform, your audience preferences, and campaign goals.