The Best Ad Networks for Community & Social Blogs

Are you someone who has a large internet community? Do you often talk about social issues like climate change and gender inequality? Then it's time for you to monetize your content. Ad networks for community sites, forums, and social sites are specialized advertising platforms that connect publishers (such as community websites, forums, and social media platforms) with advertisers looking to target audiences within those communities. If you have content that is on social issues, climate change, or community growth, you can benefit from these ad networks. These ad networks provide a way for publishers like you to monetize your communities or social sites by displaying relevant ads.

Benefits of Ad Networks for Community and Social Sites

Ad networks for community, forum, and social sites offer several benefits for publishers like you, including:

  • Monetization: Ad networks allow you to generate revenue by displaying relevant ads on your community, forum, or social site. This will enable you to monetize your content and earn income to support your operations.
  • Increased revenue potential: Ad networks often connect you with a larger pool of advertisers, increasing the potential for higher ad rates and revenue. You can use the demand from advertisers to earn more revenue from your community or social site compared to individual ad placements.
  • Convenience and ease of use: Ad networks typically provide publishers with user-friendly platforms that make setting up and managing ads on their community or social site easy. You can access a variety of advertisers and ad formats through a single platform, simplifying the process of monetizing your site.
  • Reporting and analytics: Ad networks often provide you with reporting and analytics tools that allow you to track the performance of your ads. You can gain insights into ad impressions, clicks, revenue, and other vital metrics. This information will help you optimize your ad strategy and improve your revenue potential.

As you can see, there are several benefits to partnering with an ad network that is suited to your content. 

Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.

iZooto effectively fosters traffic monetization through push notifications as a tool to build and engage audiences in the community & social sector. Promoting a vibrant and active online social experience enhances user engagement and interaction, iZooto's push ads cater to the right audience, helping websites increase customer retention and satisfaction.

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.

Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.

How to choose the best ad network for community and social sites?

Choosing the best ad network for community, forum, and social sites requires careful consideration of various factors. Here are things to consider:

  • Research and compare ad networks: Conduct intense research to identify and compare different ad networks that cater specifically to community, forum, and social sites. Look for networks with a good reputation, a track record of serving relevant ads, and positive reviews from other publishers in your niche.
  •  Ad formats and targeting options: Consider the ad formats and targeting options the ad network offers. Ensure the ad formats are compatible with your community, forum, or social site. The ad formats should align with your users' experience. Look for targeting options that allow you to deliver relevant ads to your audience based on demographics, interests, or other relevant criteria.
  • Revenue potential: Evaluate the revenue potential of the ad network by reviewing the ad rates, payment terms, and revenue-sharing models. Consider the average CPM (cost per thousand impressions) or CPC (cost per click) rates the network offers and compare them with industry standards. 
  • Contract terms and policies: Carefully review the contract terms and policies of the ad network, including payment terms, cancellation policies, and other contractual obligations. Ensure the terms and policies are fair, transparent, and aligned with your business requirements.
  • Test and evaluate: Consider running a test with the ad network to see how it performs on your community, forum, or social site. Monitor the ad performance, user experience, and revenue generated during the test period to get an idea of the effectiveness of the ad network for your site.

Depending on the subject of your community and social site, there can be other things to consider. For example, a climate change blogger might want to avoid partnering with an ad network that puts fast fashion ads on their website. Thus, you have to consider what kind of ads you are comfortable displaying on your website and the above factors. Doing so will ensure that you find the right ad network to work with. 

Frequently Asked Questions

Ad networks for community, forum, and social sites typically offer a variety of ad formats, including display ads, native ads, video ads, and sponsored content. Display ads are graphical ads that can be placed in various positions on a website, such as banners or sidebar ads. Native ads are designed to blend in with the site's content, appearing like regular content to users. Video ads are ads that play as videos on the website, and sponsored content refers to paid content that is integrated into the site's content.

Ad networks for community, forum, and social sites usually offer various targeting options to deliver relevant ads to users. This can include demographic targeting (such as age, gender, and location), interest-based targeting (based on users' interests or online behavior), contextual targeting (based on the content of the site or page), and behavioral targeting (based on users' past interactions with the site or other online activities). The targeting options offered may be different depending on the ad network.

Revenue sharing is a standard model used by ad networks for community, forum, and social sites, where publishers receive a percentage of the revenue generated from the ads displayed on their sites. The exact revenue-sharing percentage may change depending on the ad network and the specific agreement terms between the publisher and the ad network.

Optimizing ad revenue on your community, forum, or social site can be done through various strategies, including experimenting with different ad formats, testing other targeting options to deliver relevant ads, monitoring and analyzing ad performance data to identify areas for improvement, optimizing site performance and user experience to increase engagement and traffic.