AdOmega

Following are the products offered by AdOmega- 

• Rich media ads- Interactive media ads are generated and optimized to create a path of interaction amidst the publishers and the premium demand sources. 

• Attention-driven content- Tools are offered to increase the visibility of the brand and create more customer engagement for higher revenue generation. 

• Global publisher network-  Campaigns are produced and run on a large scale so that they can acquire global engagement. 

• Advanced analytics provides tools that can help you to find out about the progress of the content through different metrics like efficient targeting and ROI. 

• AdOmega Hub- This is a centralized platform which helps to manage and offer insights on campaign generation for publishers. 

• Other innovative formats- Examples of other innovative formats supported by the website include Flying Carpet, Desktop Skin, and other impactful and effective designs.

The following are the features and attributes of AdOmega.in- 

• Header bidding- The platform ensures the generation of higher revenue by real-time bidding on existing ad inventories. 

• Ad formats- Several innovative ad formats are supported including Desktop Skin, Flying Carpet, In-banner video and more.

• Multiple media types are supported-  Supports rich media ads to video content and display ads, as well as CTV and OTT platforms. AdOmega. Supports multiple media. 

• AdOmega Hub- This is a centralized system which is deployed for managing the ad campaigns and ad integration as well as data analysis and interaction with demand sources. 

• Smart refresh feature- Ad units are refreshed dynamically to ensure user engagement as well as maximise the ad impressions for revenue generation.

Payment is made on net-30 and net-60 cycles based on the negotiated terms with the publishers. All these transactions occur via wire transfer, bank transfer and PayPal. However, unless the threshold value for revenue generation has been reached, the website does not initiate a payment. 

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While AdOmega typically offers competitive CPM rates, they can largely vary depending on these factors.

• This is a centralized management platform.

• Includes display, video ads as well as OTT and CTV ads.

• Maximizes revenue through header bidding.

• Based in India but collaborates with global publishers.

A global range of audiences is served by AdOmega to address their issues and ensure scalability. Further programmatic solutions are provided to optimize the monetization of ad inventories. Although the company is based in India, AdOmega aims to connect with a global pool of publishers.

The quality of the content presented by the publishers should be organic and engaging creating relevance for the viewers. Moreover, the minimum monthly traffic requirement must be met by the website to work with AdOmega. Technical standards like fast loading time and responsiveness should also be maintained by the publishers.

• Display ads- These are standard banners displayed on the website of varying sizes.

• Video ads- Pre-roll, in-banner, and out-stream ads are different kinds of video ads supported by the website.

• Native ads- These ads are seamlessly blended with the content for a non-intrusive experience.

• Rich media ads- These are interactive ad units which feature different animations, and other expandable content.

• Innovative formats of ads- Side panel ads, and background ads fall under this category.  

• Sideshow ads- Offer interactive experience to the viewers.

• CTV and OTT ads- These ad placements are exclusively meant for Connected TV platforms and OTTs.