Beachfront

Beachfront offers a suite of products designed to help publishers monetize video content across various devices and formats: 

• Supply-Side Platform (SSP): Beachfront's SSP gives the publishers a direct access to premium sources of demand, resulting in the smooth programmatic video ad sales across desktop, mobile, and connected TV environments.
• Unified Auction Technology: It enables multiple demand sources to bid on inventory simultaneously and thus ensures optimal fill rates and CPMs through healthy competition among buyers. 
• Connected TV (CTV) Monetization: Beachfront specializes in CTV ad solutions for publishers eager to tap into the growing marketplace with high-quality, targeted video ad placements. 
• Built in ad server: It is reported that there is also an ad server built in by Beachfront. This feature provides publishers the ability to operate their direct and programmatic ad deals all in one location. Features include ad scheduling, targeting, and advance campaign management.
• Real-time reporting and analytics: The analytics suite by Beachfront will enable publishers to monitor real-time ad performance, track key metrics such as fill rates, CPMs, and engagement rates, and utilize this information to optimize revenue.

Beachfront’s feature set is tailored for video publishers aiming to capitalize on the booming digital video ad market: 

• Cross-Platform Monetization: Beachfront enables the publishers to monetize the video inventory across CTV, mobile, and desktop by providing a unified solution for seamless cross-device monetization. 
• Real-Time Bidding (RTB): RTB capabilities enable a multi-demand partner bidding to real-time video ad inventories, thereby creating competitive conditions for placements, and further enhancing CPMs. 
• Unified Auction: Beachfront's unified auction technology maximizes revenue by ensuring that multiple bidders participate in ad placements simultaneously with higher bids and fill rates. 
• Dynamic Ad Insertion (DAI): DAI offers publishers the possibility of seamless integration for ads within video content, better user experience, and ads viewability. 
• Transparent Reporting: A detailed analytics dashboard allows publishers to access a transparent report on ad performance, which enables data-driven optimizations. 
• High Ad Quality Control: Quality control features of Beachfront ensure that only reputable and brand-safe ads are served to publishers, thus maintaining the reputation of publishers and their user experience. 
• Flexible Integration: This platform allows integration with a variety of other integrations that make it easy to be integrated with any ad tech solution or any custom publisher set up. 

Beachfront typically uses standard industry payment terms, usually between net-30 to net-60. The payment depends on an agreement with the publisher. Beachfront accepts direct bank transfers and any other method preferred by the partnership. It has a reliable payment system that guarantees prompt compensation for publishers and transparency of revenue earned for each ad placement.

The CPM rates Beachfront gives are very competitive, except for the highest recorded for CTV and mobile video formats, which is usually a result of their respective demands for higher CPM normally drive engagement. Demand-side auctions and real-time bidding work together to maximize that. More importantly, ad placement—the fact that whether it is on a CTV device, a mobile phone, or a desktop, as well as other important considerations that would reflect overall content quality, profile of audiences, and seasonal factors will affect the rate of CPM. Beachfront sticks with video ads but offers premium placements that are very high in CPM when compared with standard display ads.

• Founded: 2008 
• Headquarters: New York City, USA 
• Core Focus: Video ad monetization across CTV, mobile, and desktop 
• Industry Standing: Known for its robust cross-platform video monetization solutions
• Target Audience: Media companies, broadcasters, and app developers with video inventory
• Primary Ad Formats: Video ads, with specialized support for CTV and mobile environments

Beachfront supports various types of digital properties, including: 

• Connected TV (CTV): Monetizing CTV content with targeted video ads 
• Mobile Apps: Ideal for publishers with video inventory in mobile applications 
• Websites: Suitable for video-heavy sites looking to monetize through video ads 

These categories allow Beachfront to cater to diverse publisher needs in the video ad ecosystem, emphasizing CTV and mobile monetization opportunities.

Beachfront operates worldwide and serves publishers and demand partners in North America, Europe, Asia, and Latin America. In this regard, the platform connects the most diverse sources for publishers in front of international audiences in order to maximize fill rates and CPMs.

Video publishers should create excellent quality videos, meeting high industry standards, to get included in Beachfront. The publishers targeting premium audiences and engaging more into video-rich platforms are selected. Applicants are evaluated using parameters of content quality, audience engagement, and compliance with ad quality standards to get optimal monetization and experience of the users.

Beachfront operates on a revenue-sharing model. The publishers get a share of the ad revenue generated from their inventory. The percentage of revenue share is usually competitive and favors publishers, taking into account the operational costs of the platform. Beachfront promotes a healthy demand-side environment by means of real-time bidding and unified auctions, thus maximizing the revenue potential that publishers can gain within its network.

Beachfront’s ad formats cater to the unique needs of video publishers, particularly those focused on CTV and mobile environments: 

• In-stream Video Ads: These short-length ads can be played prior to, during, or after the playing of video content. This format has the potential to take extremely high levels of engagement, especially for attention-seeking ads. 
• Out-stream Video Ads: They appear within web copy and play when users scroll up or down through web pages. This is just one of the ways through which video can be monetized on sites that inherently lack video content. 
• CTV Ads: CTV-based video ads. CT TV ads support standard as well as interactive ad formats that intend to engage the audience on TVs. 
• Pre-Roll and Mid-Roll Ads: Videos that play before or mid-video, thereby achieving higher visibility and engagement. 
• Rewarded Video Ads: Usually found in gaming apps, this type of ad allows users to earn incentives when they complete a full video ad. The result is high completion rates and thus increased value for the ads.
• Interactive Ads: This is the type of video ad with interactive elements that get the users to participate actively, making the ad more immersive.