Empower Description
As a Google Certified Publishing Partner, Empower.net's expanding list of 300+ publishers leverage revenue optimization through sustainable brand relationships with key DSPs. Empower's ad stack includes dynamic pricing algorithms, real-time in-depth reporting and analytics, advanced video solutions and smart content technologies to optimize publisher revenue and streamline audience management. With over 5 billion ad views/month, Empower's variety of ad formats include display, sticky, video and interstitial, with video ads being their most popular.
As a Google MCM Partner, Empower prioritizes user-oriented ad displays, maintaining transparency and the safety of your visitors. The network is equipped to handle custom monetization needs to meet the requirements of big and small publishers. With their programmatic advertising services, publishers can automate the selling of digital ads using advanced algorithms, resulting in more efficient ad placement and ultimately, higher revenue.
Quick Facts
- Multiple Formats
- Privacy Compliant
- Google Publishing Partner
Empower Products
- Programmatic Advertising: With Empower's programmatic advertising services, publishers can automate the selling of digital ads using advanced algorithms, resulting in more efficient ad placement and higher revenue.
- Header Bidding: The network's advanced header bidding tech allows publishers to sell their ad inventory to multiple demand sources simultaneously, increasing competition and maximizing yeild.
- Video Studio: Empower's video creation and optimization services help publishers engage their audience with high-quality video content and maximize their revenue potential. They offer everything from video ad creation to video player optimization to boost engagement and views.
Empower Features and Capabilities
- Ad Revenue Growth: Empower.net can handle custom monetization needs to meet the requirements of big and small publishers.
- Trust and Data-Privacy: As a Google MCM Partner, they prioritize user-oriented ad display and maintain transparency to protect your data and reputation
- Specialized Support: Offers 24/7 access to a dedicated account manager to ensures prompt problem-solving.
- User-Friendly Dashboard: You can easily track ad performance, gain actionable insights, and access revenue data for each ad unit.
Empower Payment Info
Empower offers flexible payment terms, which can be tailored to the needs of individual publishers. Specific payment cycles and models depend on the publisher’s agreement with the platform.
Empower CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Empower typically offers competitive CPM rates, they can largely vary depending on these factors.
Empower Key Facts
- Empower offers comprehensive financial tools, including retirement planners, investment checkups, and budgeting calculators, aimed at helping users better manage their investments and financial goals
- The platform provides a range of financial solutions such as commission-free trading, tax-efficient asset management, and personalized financial planning
- Empower offers dedicated financial advisors who assist users with managing their retirement plans, aiming to maximize growth and navigate various life stages
- The company specializes in helping those with over $1 million in investable assets access advanced wealth management strategies like private equity and tax-loss harvesting
Empower Geos Served
Empower operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences
Empower Publisher Eligibility
Empower Ad Formats
- Video Ads: This format ensures ads stay in view as users scroll, increasing engagement and publisher revenue with Empower's sticky player.
- Sticky Ads: Sticky ads are less disruptive to the user experience and can be targeted to specific audiences. Empower's sticky ads provide the right balance between being eye-catching and unobtrusive.
- Display Ads: Unlike text-based ads, display ads are great at capturing users' attention through a range of sizes and designs that can be customized to suit your needs.
- Interstitial Ads: This format lets you deliver messages in an immersive way with full-screen interstitial ads that appear between content pages, to provide users with an engaging experience. Empower's targeting capabilities can streamline audience targetting to achieve relevant and successful results.
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