Fatchilli Media

• Lazy Loading Technology: Fatchilli implements lazy loading of ads, which means enabling the display of ads in lower amounts to increases the attractiveness of your placements, resulting in higher CTR and viewability, which ultimately amounts to better CPMs for publishers.
• MCM Partner: Publishers get the assistance of account managers to receive all the information concerning migration and enable a step by step onboarding to the new ecosystem.
• Customized Recommendations: Fatchilli provides you with tips and tricks tailored to your needs to foster a personalized approach.
• Multiple Ad Formats: They support a range of ad formats, promising you better revenues in comparison to AdSense.
• Fast Approval: Fatchilli has simple approval procedures, all the need is a reliable website with 10,000 views per month.

Fatchilli pays publishers by the 15th of each month, on a NET-30 basis, via bank transfer or PayPal. The minimum payment threshold is €100 - If this amount is not reached, payment is postponed to the following month.

• FatChilli is an ADX 360 content monetization platform which helps content creators take digital advertising to the next level through effective monetization solutions for both small and large-scale publishers.
• Their lazy loading technology enables higher CTR and viewability, which ultimately amounts to better CPMs for publishers.
• They support a range of ad formats, promising you better revenues in comparison to AdSense.

Fatchilli requires publishers to have at least 10,000 pageviews per month.

• Display Ads: This is essentially a blanket term for image/video ads of all shapes and sizes.
• Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment. Native ads match the look and feel of the content of the site they appear on.
• Interstitial Ads: These fill the entire screen of the device while the user navigates the websites. 
• Video Ads: These are ads that are shown between content on a webpage or between social media feeds. They place your brand, product, or service alongside Youtube/social media content that is likely to be viewed by your target audience.
• Sticky Ads: These are ads that stick to their position as the user scrolls through the content of the page.
• Interscroller Ads: These are native-style ads that fit naturally within a page's content breaks, appearing as a user scrolls through the content.