FatChilli
FatChilli assists digital publishers in maximizing the potential of programmatic advertising within their platforms. FatChilli evaluates premium advertisers, choosing the highest-paying bids to display on publishers' websites, enabling effective monetization.
FatChilli Description
FatChilli is an ADX360 content monetization platform that helps content creators take digital advertising to the next level through effective monetization solutions for both small and large-scale publishers. The platform lets you take full control over the monetization of your content through floor price settings, lazy loading ads, and Google AdManager integration. As a Google Certified Publishing partner, they have access to the latest and most advanced knowledge in the industry, helping you explore revenue diversification from a broader perspective. FatChilli lets you try their services for 7 days, free of charge where you get to keep 100% of your revenue without a commission, as a way of exploring the platform's extensive capabilities and revenue generation ability. With that said, let’s go through this FatChilli review and discover more about this platform.
Quick Facts
- Faster Payouts (NET 30 days)
- Multiple Formats
- Google Publishing Partner
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FatChilli Features and Capabilities
- Lazy Loading Technology: FatChilli implements lazy loading of ads, which means enabling the display of ads in lower amounts to increase the attractiveness of your placements, resulting in higher CTR and viewability, which ultimately amounts to better CPMs for publishers.
- Dedicated Support: Publishers get the assistance of account managers to receive all the information concerning migration and enable step-by-step onboarding to the new ecosystem.
- Customized Recommendations: FatChilli provides you with tips and tricks tailored to your needs to foster a personalized approach.
- Multiple Ad Formats: They support a range of ad formats, promising you better revenues in comparison to AdSense.
- Fast Approval: FatChilli has simple approval procedures, all they need is a reliable website with 10,000 views per month.
FatChilli Review: Ad Formats
- Display Ads: This is essentially a blanket term for image/video ads of all shapes and sizes.
- Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment. Native ads match the look and feel of the content of the site they appear on.
- Interstitial Ads: These fill the entire screen of the device while the user navigates the websites.
- Video Ads: These are ads that are shown between content on a webpage or between social media feeds. They place your brand, product, or service alongside YouTube/social media content that is likely to be viewed by your target audience.
- Sticky Ads: These are ads that stick to their position as the user scrolls through the content of the page.
- Interscroller Ads: These are native-style ads that fit naturally within a page's content breaks, appearing as a user scrolls through the content.
FatChilli Payment Info
FatChilli pays publishers on a NET-30 basis, via bank transfer or PayPal. The minimum payment threshold is €100. If this amount is not reached, payment is postponed to the following month.
FatChilli CPM Rate
FatChilli constantly offers competitive CPM rates to its users, largely due to their access to premium advertisers and advanced programmatic functionality.
FatChilli Review: Key Facts
- Founded: 2004
- Partner: Google Certified Publishing Partner (GCPP)
- Audience Monetization: Provides product (subscription management), marketing automation, and CRM tools.
- Ad Tech: Uses Google Ad Manager 360 and ADX, header bidding, and open bidding.
- Payment Terms: Pays on a NET 30 basis with a €100 minimum payout.
- UX and Performance Optimization: Help with Core Web Vitals, site speed, and conversion rate optimization.
- Free Trial: Offers 7-day free trial.
FatChilli Review: Site Type Monetized
FatChilli is capable of monetizing a variety of site types, including news websites, lifestyle websites, e-commerce sites, quizzes, galleries, etc. FatChilli offers a custom programmatic ad solution and subscription-based solution for each digital property so you can maximize your revenue.
FatChilli Geos Served
FatChilli has a global reach and works with publishers in three continents, Europe, North America, and Asia.
FatChilli Contact Info
The team of FatChilli can be contacted via the following channels:
- Website: https://fatchillimedia.com/
- LinkedIn: https://www.linkedin.com/company/fatchilli-media/mycompany/
- Email Address: [email protected]
FatChilli Review: Our Final Thoughts
That's the end of this FatChilli review. To summarize this review, FatChilli looks like a trustworthy partner to provide publishers with leading ad tech and premium monetization solutions. FatChilli's knowledge of programmatic advertising and commitment to personalized service helps businesses maximize revenue potential while ensuring they maintain the end-user experience. With a global network, a reputation for quality results, and going with this review, FatChilli can be an important partner for any publisher looking to leverage their online revenue potential.
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