Best CPI Ad Networks for Publishers

CPI Ad Networks, or Cost Per Install networks, are revolutionizing mobile app marketing by charging advertisers only when their app is installed. In 2023, the global CPI market saw a 15% increase, with top-performing networks delivering millions of installs monthly. This performance-based model ensures advertisers get maximum ROI, making it a preferred choice for app developers aiming to boost their user base efficiently.

These networks leverage sophisticated targeting algorithms and extensive user data to drive high-quality installs, often resulting in a 20% higher user retention rate compared to other models. With mobile app downloads projected to reach 299 billion by 2024, CPI Ad Networks are becoming indispensable for developers seeking scalable growth and measurable results.


What is a CPI ad network? 

A CPI ad network, or Cost Per Install ad network, is a performance-based advertising model designed for mobile apps, where advertisers pay only when their app is installed by users. This cost-efficient approach ensures that every advertising dollar directly contributes to user acquisition. Leading CPI networks use advanced targeting and analytics to drive high-quality installs, often boosting user retention rates by 25%. With mobile app downloads projected to hit 299 billion by the end of 2024, leveraging CPI ad networks is essential for app developers aiming to maximize their reach and ROI. To calculate your CPI, divide your advertising expenses by the total number of app installations over a specific period. For example, if the total spending on your ads is $3000 and the number of new installs is 500 over three months, then your CPI would be $60.

The Benefits of CPI Ad Networks

Now that you know what a CPI network is, let’s take a closer look at some of the first-hand benefits of the best CPI advertising networks

  • Cost Efficiency: Pay only for actual app installs, ensuring every dollar spent leads to user acquisition. This model typically delivers a 20% higher ROI.
  • Targeted Reach: Utilize advanced algorithms for precise user targeting, resulting in a 30% increase in relevant installs.
  • Performance Tracking: Access detailed performance metrics, allowing for real-time optimization and strategic adjustments.
  • Scalability: Easily scale campaigns to reach broader audiences without compromising on install quality.
  • High User Engagement: Attract users more likely to engage with the app, enhancing retention rates by up to 25%.
  • Risk Mitigation: Reduce financial risk by paying solely for successful app installations, ensuring a cost-effective advertising strategy.

CPI Ad Networks offer a performance-driven approach to mobile app marketing. By leveraging these networks, advertisers can achieve substantial user growth while maintaining cost-effectiveness and high engagement levels.

How to Choose the Best CPI Networks for Publishers?

With multiple options, choosing the best CPI ad networks for publishers can be tricky. Here are a few pointers to consider.

  • Network Reputation: Select networks with a proven track record. Top networks often report 25% higher conversion rates.
  • Payment Terms: Look for flexible and timely payment terms. Prompt payments ensure steady cash flow, critical for growth.
  • Targeting Capabilities: Prioritize networks with advanced targeting options. This can lead to a 30% increase in user engagement.
  • Integration Ease: Choose networks that offer easy integration with your platform. Streamlined setups save time and reduce technical hassles.
  • Support and Resources: Opt for networks with robust support and resources. Quality support can reduce downtime by 20%.
  • Transparency and Reporting: Ensure the network provides detailed reporting and transparency. Access to real-time data helps in making informed decisions.

Selecting the right CPI network is crucial for maximizing your revenue potential. By considering these factors, publishers can achieve better user acquisition rates and higher overall returns on investment.

Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.

Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.

Adsterra is a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally (70% of traffic is mobile). There are around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks working in major and non-mainstream sectors.

Along with affiliate services, PropellerAds also offers display, native, video, and smartphone ads. PropellerAds claims to offer the highest CPM rates in the industry with eight years of experience and having worked with over 150K publishers.

CPAlead is a cost per install (CPI) ad network that offers a real time bidding marketplace for affiliates to earn more from their mobile web or in-app traffic. The network works with quality app publishers who are listed on the Google Play Store or Apple App Store. Supporting daily payments, CPAlead lets you get paid immediately after an app install.

Are you looking for a solution that is profitable and will help you monetize your traffic? Clickadu is the go-to. Clickadu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers. 

With more than 73 billion ad impressions per month, no GEO limitations and a 0% transaction fee, HilltopAds is an excellent choice for publishers of all scale, offering high CPM rates, diverse revenue streams and operating across multiple verticals. 

Adcash is a global online advertising platform for media buyers, affiliates, ad networks and publishers that helps you advertise your business or monetize your website.Publishers can use the best online advertising platform, Adcash, to monetize their website traffic and maximize their ad revenue

AdKaora is a leading mobile-first advertising platform in Italy, offering innovative location-based and contextual targeting solutions. With a focus on cutting-edge ad formats and AI-powered optimization, AdKaora helps brands effectively reach and engage with over 30 million Italian mobile users.

Dynu In Media, part of Interate Corporation, is a global CPA network that connects publishers with high-quality, revenue-generating campaigns. Specializing in various models like CPA, CPL, CPC, CPS, CPI, and CPV, the platform offers publishers diverse opportunities to monetize their traffic effectively.

CPI Ad Networks Vs. CPM Ad Networks Vs. CPA Ad Networks 

CPI (Cost per install) is an essential metric for any app marketeer. However, it shouldn’t be confused with CPM (Cost Per Mile) or CPA (Cost Per Action). Let’s understand things in detail. 

CPI (Cost Per Install), CPM (Cost Per Mille), and CPA (Cost Per Action) Ad Networks each cater to different marketing goals. CPI networks charge only when an app is installed, offering a 20% higher ROI for app developers. CPM networks charge per thousand impressions, ideal for brand visibility, with rates often ranging from $1 to $10 per 1,000 views. CPA networks charge for specific actions like sign-ups or purchases, providing targeted results and conversion rates up to 30%. Choosing between these models depends on whether you prioritize installs, visibility, or specific user actions.

Is eCPI different from CPI?

eCPI stands for effective Cost Per Install. As a metric, it is closely related to CPI and is used to determine how much it costs a user to install an app. Compared to the CPI model, eCPI takes into account all sorts of organic variances. Further, the price per install is only calculated after the campaign ends and not before. 

What Are The Factors Impacting CPI Ad Campaigns

It is important to chart your track before planning to run a CPI ad campaign. Here are some key factors that can impact the performance of CPI ad campaigns.

  1. Target Audience: Demographics and user interests significantly affect CPI rates, with highly targeted campaigns often seeing 20% higher conversion rates.
  2. Ad Quality: High-quality, engaging ads can reduce CPI by 15%, as they attract more installs.
  3. Geographic Location: CPI rates vary by region, with North America and Europe typically seeing higher costs due to competitive markets.
  4. Platform and Device: Campaigns on iOS devices generally have higher CPI compared to Android, reflecting the purchasing power of iOS users.
  5. Ad Placement: Strategic ad placement within popular apps can lower CPI by increasing visibility and install likelihood.

In conclusion, CPI ad networks, driving app installations with precision, are pivotal in today's mobile marketing landscape. With a surge in mobile app usage, CPI campaigns can yield a 70% higher engagement rate compared to other ad types, making them indispensable for growth. Marketers leveraging CPI networks witness a significant ROI, often exceeding 150%. As the digital realm evolves, CPI ad networks remain a cornerstone for achieving scalable, cost-effective user acquisition.

Frequently Asked Questions

A CPI or cost-per-install advertising network refers to a particular pricing model preferred for mobile user acquisition campaigns. It allows publishers to earn from advertisers every time a user installs a particular app. CPI advertising networks are specific to mobile apps and directly impact a publisher’s ROI.

CPI advertising networks hold significant value for tracking affiliate marketing performance as they offer first-hand data for conversions, earnings, and referrals. They also help gain a comprehensive view of affiliate marketing activities by using any third-party tool.