Every publisher aims to showcase ads that reflect the interest of their audience without disrupting user experience. The average consumer sees thousands of ads per day, though only a quarter of that or less is relevant! Native ads can tackle user fatigue by integratating so seamlessly into your design and content, that it gives the viewer the impression that the ad belongs there. It is simply a paid ad that fits right into a website. A Sharethrough lab survey revealed users pay 53% more attention to native advertising when compared to banner ads, and 25% more compared to display ads.
Native Ad Networks or native advertising networks are platforms that connect digital publishers looking to maximize their revenue, to the right ad partners. They come with significant benefits for publishers, including target-specific demographics, enhanced user experience, higher revenue potential, and improved content relevance. To find the best native ad network for your needs, drawing comparisons between multiple platforms is a good first step. Narrow down to those that align best with your preferred goals, revenue potential, audience, and ad formats.
Dao.ad is a native advertising network designed for publishers, offering a platform to seamlessly integrate sponsored content into their websites. It facilitates monetization by connecting publishers with relevant advertisers, ensuring a non-intrusive user experience while maximizing revenue potential.
The native ad network, PusHub shows relevant ads that have been integrated into the content to help publishers monetize the content without disrupting user experience.
Adsterra is a global advertising network with a Partner Care approach and a decade-long presence in digital advertising. It serves over 35 billion ad impressions per month globally. Around 35K direct publishers and 15K brands, media agencies, affiliates, and advertising networks work with Adsterra in major and non-mainstream verticals.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. It is a global advertising technology company headquartered in Dublin, specializing in maximizing ad revenue for publishers through advanced technology and customized solutions. Founded by former Google executives, Snigel focuses on optimizing user experience and meeting data privacy requirements.
The native ad network, Taboola makes sure that the ads match the form and content on the website to provide a non-intrusive experience and enhance user experience and revenue.
Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers.
Jubna's ad network boasts over 1000 high-quality publishers. Their machine learning and ad serving algorithms excel particularly well to host websites with organic traffic. Jubna's widget adapts to the look and feel of your website to maintain a superior native experience.
EvaDav is a robust native ad network for publishers, delivering seamless ads through fully customizable widgets, strategically positioned in the most viewed or revisited parts of a webpage. Their comprehensive stats and real-time reporting supports effective monetization through optimized ad placements, providing maximum value to publishers.
The native ad network, Adgebra offers quality advertisers with powerful ad formats that aid in boosting revenue opportunities. It offers custom native ad widgets for web, wap, app and notifications to offer engaging and non-intrusive experience to users.
When it comes to choosing a native ad platform, the criteria should evaluate factors such as your goals, audience, ad formats, revenue potential, and network reputation.
Native ad CPM rates can vary widely based on several factors, including the type of native ad, geographic location, industry, seasonality, and the specific ad platform or network you're using. Native monetization platforms aim to seamlessly integrate with the content and provide a non-disruptive user experience. Here are some general insights into native ad CPM rates:
The global market for native ads is expected to reach over $402B in annual revenue by 2025. But integrating a native ad network into your monetization strategy is more than just adding new ads; it’s about creating a cohesive, non-intrusive revenue stream that aligns with the interests and behaviors of your audience. In addition to native ad networks, you can also use ad exchanges to sell inventory in real time. The above key points can guide you in selecting a platform that not only ensures your success as a publisher, but does so while maintaining a positive user experience.
In-feed ads, In-app native ads, and Content Recommendation ads are all popular native ad formats. The best format will vary according to the platform, your audience preferences, and campaign goals.
Digital ads are ads that are placed on online channels. Native ads can be digital ads, but native ads integrate seamlessly into your content without jarring your consumer out of the content.