Best Native Ad Networks for Publishers
Every publisher aims to showcase ads that reflect the interest of their audience without disrupting user experience. The average consumer sees thousands of ads per day, though only a quarter of that or less is relevant! Native ads can tackle user fatigue by integratating so seamlessly into your design and content, that it gives the viewer the impression that the ad belongs there. It is simply a paid ad that fits right into a website. A Sharethrough lab survey revealed users pay 53% more attention to native advertising when compared to banner ads, and 25% more compared to display ads.
Native Ad Networks or native advertising networks are platforms that connect digital publishers looking to maximize their revenue, to the right ad partners. They come with significant benefits for publishers, including target-specific demographics, enhanced user experience, higher revenue potential, and improved content relevance. To find the best native ad network for your needs, drawing comparisons between multiple platforms is a good first step. Narrow down to those that align best with your preferred goals, revenue potential, audience, and ad formats.
Benefits of Native Ad Networks for Publishers
- Non-disruptive: Native ads are far less disruptive - and sometimes even beneficial - to user experience. Because native ads are less intrusive, they engage users without interrupting their browsing flow.
- Trustworthy: 75% of consumers trust native ad content, since these ads are usually contextually relevant, meaning they align with the content the user is already interested in.
- Higher CPMs and CTR: Native ads can lead to higher CPMs and produce click through rates(CTR) that is almost 9 times better compared to conventional display advertsements.
- Seamless Adaptation: Native ads can adapt to various formats and platforms, ensuring they fit well on different devices and screen sizes without causing interruptions or requiring excessive scrolling or clicking.
- Detailed Analytics: Native ad networks come with comprehensive analytics, helping publishers track the performance of their campaigns and optimize strategies.
- User-friendly: Native advertising is user-friendly since it is customer-centric by nature. This means any website that uses this format can encourage users to spend more time scrolling their content.
Yahoo Gemini is a Native Ad Network that allows publishers to monetize their content through highly engaging, contextually relevant native ads. By leveraging Yahoo's extensive audience data, it helps optimize ad performance while maintaining a seamless user experience.
The native ad network, MGID helps you understand your audience and brand with the help of your native ad strategy, effective campaign management and MGID's generative AI.
Tap Native is a premium ad platform whose ads are featured exclusively within premium health and wellness websites and around health-related content.
Snack Media is a leading independent digital sports network and content marketing company based in the UK. Established in 2007, it has grown to become one of the largest sports publishers in the country, operating a network of over 400 websites and reaching more than 210 million unique monthly sports fans.
As a scalable native ad network boasting 12k+ advertisers, Speakol’s native ad solutions have an extensive footprint in the MENA and GCC regions. Offering full control of ads with personalized user experiences, Speakol’s monetization strategies are supported by actionable analytics and optimized ad formats.
The native ad network, TrafficShop helps publishers monetize via native ads that integrates into the content and publishers are offered the most competitive rates and special CPM deals for premi traffic while the network selectively hand picks advertisers for the traffic.
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OnClickA is a Native Ad Network designed to help publishers enhance user engagement through non-intrusive, content-aligned ad placements. Its platform leverages advanced targeting and optimization tools to drive higher click-through rates and maximize revenue potential.
Disqus provides publishers with a native ad network designed to integrate sponsored content seamlessly into their websites. This platform allows publishers to monetize their content by displaying relevant advertisements that blend with the site's aesthetic and user interface.
Relict Media offers a Native Ad Network tailored for publishers, facilitating seamless integration of sponsored content that matches the look and feel of their websites. With a focus on user engagement and monetization, Relict Media provides publishers with scalable native advertising solutions and robust analytics to optimize performance.
Venatus is a Native Ad Network that connects publishers with relevant advertisers to seamlessly integrate sponsored content into their platforms. It offers publishers an opportunity to monetize their content effectively through targeted native advertising placements, enhancing user engagement while maintaining the integrity of their editorial environment.
How to Choose the Best Native Ad Networks?
When it comes to choosing a native ad platform, the criteria should evaluate factors such as your goals, audience, ad formats, revenue potential, and network reputation.
- Assess Revenue Potential: It is essential to understand the network’s payment models (e.g., CPM, CPC, CPA), and compare its revenue share percentages to choose a platform that aligns with your monetization goals.
- Niche: Networks that give you ads that match your content and niche will offer opportunities for higher ad yeild.
- Reporting and Analytics: Look for networks that offer transparent reporting, allowing you to track the effectiveness of your native ads accurately. Detailed reporting and analytics on ad performance, including things like CTR, engagement rates, and revenue are all crucial metrics.
- Ad Formats: Check if the network offers a variety of native ad formats (e.g., in-feed ads, recommendation widgets, sponsored content) that suit your website’s layout.
- Integration: The ad network should allow easy and straightforward integration into your site, including support for major CMS platforms.
- A/B Testing: Networks that allow you to A/B test different ad placements to determine which locations yield the highest engagement and revenue will enhance campaign performance.
- Customer Support: Reliable customer support is also a key factor. A responsive platform can resolve issues or questions as soon as they arise, minimizing the chances of losing out on critical ad revenue.
Native Ad CPM Rates for Publishers
Native ad CPM rates can vary widely based on several factors, including the type of native ad, geographic location, industry, seasonality, and the specific ad platform or network you're using. Native monetization platforms aim to seamlessly integrate with the content and provide a non-disruptive user experience. Here are some general insights into native ad CPM rates:
- The CPM rates for different types of native ads, such as in-feed, recommendation widgets, sponsored content, or native video ads, can vary. Video native ads typically command higher CPM rates due to their engaging nature and range between $2 to $20.
- Tier-1 countries, like the United States, often have higher CPM rates followed by tier 2 and tier 3.
- Highly competitive niches, such as finance, technology, and healthcare, often yield higher CPMs in the range of $2 and above.
The global market for native ads is expected to reach over $402B in annual revenue by 2025. But integrating a native ad network into your monetization strategy is more than just adding new ads; it’s about creating a cohesive, non-intrusive revenue stream that aligns with the interests and behaviors of your audience. In addition to native ad networks, you can also use ad exchanges to sell inventory in real time. The above key points can guide you in selecting a platform that not only ensures your success as a publisher, but does so while maintaining a positive user experience.
Native Ad Networks FAQs
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