Best Native Ad Networks for Publishers
Every publisher aims to showcase ads that reflect the interest of their audience without disrupting user experience. The average consumer sees thousands of ads per day, though only a quarter of that or less is relevant! Native ads can tackle user fatigue by integratating so seamlessly into your design and content, that it gives the viewer the impression that the ad belongs there. It is simply a paid ad that fits right into a website. A Sharethrough lab survey revealed users pay 53% more attention to native advertising when compared to banner ads, and 25% more compared to display ads.
Native Ad Networks or native advertising networks are platforms that connect digital publishers looking to maximize their revenue, to the right ad partners. They come with significant benefits for publishers, including target-specific demographics, enhanced user experience, higher revenue potential, and improved content relevance. To find the best native ad network for your needs, drawing comparisons between multiple platforms is a good first step. Narrow down to those that align best with your preferred goals, revenue potential, audience, and ad formats.
Benefits of Native Ad Networks for Publishers
- Non-disruptive: Native ads are far less disruptive - and sometimes even beneficial - to user experience. Because native ads are less intrusive, they engage users without interrupting their browsing flow.
- Trustworthy: 75% of consumers trust native ad content, since these ads are usually contextually relevant, meaning they align with the content the user is already interested in.
- Higher CPMs and CTR: Native ads can lead to higher CPMs and produce click through rates(CTR) that is almost 9 times better compared to conventional display advertsements.
- Seamless Adaptation: Native ads can adapt to various formats and platforms, ensuring they fit well on different devices and screen sizes without causing interruptions or requiring excessive scrolling or clicking.
- Detailed Analytics: Native ad networks come with comprehensive analytics, helping publishers track the performance of their campaigns and optimize strategies.
- User-friendly: Native advertising is user-friendly since it is customer-centric by nature. This means any website that uses this format can encourage users to spend more time scrolling their content.
.webp){kind=logo}
AdPrime is a specialized healthcare ad network that connects publishers with high-paying, targeted ads using advanced audience segmentation and geo-targeting. Its proprietary Health Exchange ensures precision, transparency, and optimal monetization for health-focused publishers.
.webp)
PubPower.io is a cutting-edge ad-tech platform empowering digital publishers to boost revenue through advanced tools like header bidding, access to 30+ SSPs, and innovative ad formats. Designed for blogs, gaming platforms, and e-commerce sites, it delivers competitive CPMs, a user-friendly dashboard, and seamless ad integration for maximum performance.
Browsi is an advertising platform which is contextually crafted to enhance digital monetization for publishers. This is done through tools and strategies like data-driven ad placements and effective optimization. BrowsI.com makes use of advanced algorithms and machine learning to provide solutions.
Copper6 leverages the quality of advanced features and flexible monetization options to generate complex programmatic offerings. It enables publishers to make use of data-driven insights as well as real-time bidding and varied ad formats to optimize revenue and connect with quality advertisers.
Ablida is a new ad network that offers various features that cater to publishers interested in programmatic and targeted advertising. Key elements of the platform include semantic targeting, native advertising, and programmatic video ad options. Ablida uses a unique, cookieless approach to semantic targeting, helping publishers reach audiences through highly relevant contextual placements that match the content's subject matter. This is achieved by analyzing open web content to align ads with the optimal environment for engagement.
AcuityAds, now rebranded as Illumin, is a programmatic self-serve platform focused on journey advertising. The network offers features like advanced targeting, campaign management, real-time reporting, and automated media buying, to help publishers and advertisers reach audiences with precision.
9Dots Media’s monetization capabilities cater well to publishers looking for both versatility and reliability in ad management. With flexible ad formats, delivered via precise targetting capabilities to generate maximum yield for publishers, the platform offers full monetization services and integrated audiovisual experiences, globally. Offering competitive CPM/CPC rates to publishers with quality traffic, the network's ad formats are highly adaptable and best suited to publishers with a diverse or international audience.
ADman Media is a programmatic ad platform specializing in premium video placements, helping publishers in Spain and Latin America boost revenue through optimized visibility and engagement. With targeted distribution, real-time optimization, and a robust demand pool, it’s a go-to solution for regional video monetization.
AAX is a programmatic ad exchange that serves only AAC-certified Acceptable Ads to bridge the needs of publishers and advertisers while maintaining user preferences. The platform filters ads instead of blocking them entirely, ensuring transparency, programmatic solutions, and brand safety. With features such as multiple ad formats, geo-targeting, real-time bidding, and precision reporting, AAX offers flexible payment options to publishers with zero hidden fees.
How to Choose the Best Native Ad Networks?
When it comes to choosing a native ad platform, the criteria should evaluate factors such as your goals, audience, ad formats, revenue potential, and network reputation.
- Assess Revenue Potential: It is essential to understand the network’s payment models (e.g., CPM, CPC, CPA), and compare its revenue share percentages to choose a platform that aligns with your monetization goals.
- Niche: Networks that give you ads that match your content and niche will offer opportunities for higher ad yeild.
- Reporting and Analytics: Look for networks that offer transparent reporting, allowing you to track the effectiveness of your native ads accurately. Detailed reporting and analytics on ad performance, including things like CTR, engagement rates, and revenue are all crucial metrics.
- Ad Formats: Check if the network offers a variety of native ad formats (e.g., in-feed ads, recommendation widgets, sponsored content) that suit your website’s layout.
- Integration: The ad network should allow easy and straightforward integration into your site, including support for major CMS platforms.
- A/B Testing: Networks that allow you to A/B test different ad placements to determine which locations yield the highest engagement and revenue will enhance campaign performance.
- Customer Support: Reliable customer support is also a key factor. A responsive platform can resolve issues or questions as soon as they arise, minimizing the chances of losing out on critical ad revenue.
Native Ad CPM Rates for Publishers
Native ad CPM rates can vary widely based on several factors, including the type of native ad, geographic location, industry, seasonality, and the specific ad platform or network you're using. Native monetization platforms aim to seamlessly integrate with the content and provide a non-disruptive user experience. Here are some general insights into native ad CPM rates:
- The CPM rates for different types of native ads, such as in-feed, recommendation widgets, sponsored content, or native video ads, can vary. Video native ads typically command higher CPM rates due to their engaging nature and range between $2 to $20.
- Tier-1 countries, like the United States, often have higher CPM rates followed by tier 2 and tier 3.
- Highly competitive niches, such as finance, technology, and healthcare, often yield higher CPMs in the range of $2 and above.
The global market for native ads is expected to reach over $402B in annual revenue by 2025. But integrating a native ad network into your monetization strategy is more than just adding new ads; it’s about creating a cohesive, non-intrusive revenue stream that aligns with the interests and behaviors of your audience. In addition to native ad networks, you can also use ad exchanges to sell inventory in real time. The above key points can guide you in selecting a platform that not only ensures your success as a publisher, but does so while maintaining a positive user experience.
Native Ad Networks FAQs
Our Editors’ Pick:
Browse these amazing publisher monetization tools handpicked by our team of editors
 (1).webp)
