According to DeltaDNA, offerwalls are the 5th most popular ad format. They are used by 15% of game publishers. A study by Udonis observed that out of all the genres, simulation games have the highest offerwall engagement rates – 10%. Offerwall advertising networks provide publishers with a unique opportunity to monetize their traffic through performance-based affiliate marketing. By presenting users with a variety of offers—such as app installations, surveys, and sign-ups—offerwalls incentivize user engagement and drive higher conversion rates. Most offerwall ad networks offer revenue models like Cost Per Action and Cost Per Install to provide both advertisers and publishers flexibility.
If you’ve been contemplating offerwall ad networks as a publisher, here’s everything you need to know. In this post, we will tell you what an offerwall ad network is, the benefits of offerwall ad networks, and give you a list of the best offerwall ad networks for publishers.
Offerwall ads are a popular web monetization tool created by CPA affiliate networks and are widely used across gaming apps. As the name suggests, users are presented with an offerwall ad when they have won an in-game reward. Simply put, they must watch an offerwall ad in exchange for a reward. However, the rewards a user earns can vary from time to time. It could be watching multiple ads at one go, filling out online surveys, creating a new count on the app, or making an in-app purchase. Offerwall ads aren't limited to gaming apps alone; they also work for websites that offer rewards like free in-game purchases.
An offerwall ad network works by tracking a user's demographics and accordingly displays a list of the best-performing offers. Offerwall ads are generally a hit among categories like style and fashion, travel or arts and entertainment. Most CPA ad networks use SDK, JavaScript API tool, and iFrame to install offerwalls seamlessly across apps, games, and websites. They are highly customizable, which means a publisher can change the appearance and restrictions to boost CR up to 100%. Thus, offerwall ads are great for any task-driven or community site and gaming apps.
Now that you know what an offerwall ad network is and how it works, let's quickly look at its first-hand benefits for publishers.
In short, offerwall ad networks are a must-pick for publishers when they want to:
Choosing the best offerwall ad network for your needs can be daunting, as there are many different networks. Here are some key factors to consider when evaluating offerwall ad networks. In a saturated market, the best way to choose a well-suited offerwall advertising network is to, keep these things in mind:
Here’s a list of best offerwall ad networks list for publishers in 2024.
AdGate Media is an offer wall app monetization and user acquisition platform that helps you boost your revenue through incentivized apps. Their business model focuses on rewarded advertising to connect premium global brands with users of popular apps. Publishers can use their offer wall rewarded ad unit to monetize their app, game, or website.
Adscend Media’s rewards-based ad solutions let users earn rewards from their favorite apps, games, and websites by completing quick actions, like downloading apps or watching videos. Their streamlined SDK, iFrame, and API facilitate quick integration of their rewarding solutions within your website, app, or game. Adscend simplifies profit tracking through user-friendly account management tools, ensuring a hassle-free payment process.
Yeahmobi is an intelligent marketing service provider driven by big data and AI, committed to helping companies expand the global market.
AdKaora is a leading mobile-first advertising platform in Italy, offering innovative location-based and contextual targeting solutions. With a focus on cutting-edge ad formats and AI-powered optimization, AdKaora helps brands effectively reach and engage with over 30 million Italian mobile users.
Adswedmedia is a website monetization platform for business that helps you start your monetization journey is just minutes. It helps you turn your website, application or games into a money-making machine by converting visitors into customers who are paying using this powerful monetization platform.
The CPM Rates for offerwall ad networks vary from one provider to another. Typically, the rates range anywhere between 1 to $10 or even more per 1,000 ad impressions. At the outset, it’s based on several factors including:
While top offerwall networks are generally preferred for gaming websites and apps, there are no restrictions for other niches. All you need is a decent number of users increasingly looking for virtual rewards and benefits.
Yes! It's only common for publishers to use offerwalls with other advertising formats, like native or banner ads. This can help diversify their monetization goals and cater to multiple user preferences.
Offerwall advertising networks are generally safe for most publishers to work with. But, always ensure they are coming from a reliable ad network. Sign up with PublisherGrowth to find trustworthy and best offerwall ad networks.