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The Best Ad Networks for Arts & Entertainment Sites: 2022

Arts & Entertainment is one of the most popular IAB categories, with a number of websites in the Entertainment category alone. There are not a lot of all networks catering specifically to this niche due to the generic nature of the content. However, a lot of SSPs and networks can significantly generate better revenue results due to the viral nature and long form of the content. Here we are going to list all possible ad networks- display, native, video, audio, push, and pop- highlighting the ones that can effectively increase the overall revenue of the arts & entertainment website. 

  • Setup: Ensure the setup is swift and doesn't take a lot of time and resources on your part. While most of the services are plug-and-go using a single line of code, some might get complex.
  • Technology: If you are looking at a scalable revenue uplift, technology is extremely important. Integrations with DSPs, private deals, wrapper speed and size, and a lot of things determine the overall CPM lifts. 
  • On-time Payments: Sometimes, the payments can come on a NET 45 or NET 60 days. Well, that should be fine as long as the payments are always on time. 
  • Customer Support: On-time customer support can ensure your queries are entertained and you are in touch with the adops team, which is optimizing the revenue for your website. 

However, having said all this, the most effective way to choose the right ad network is to ensure you try and run them for the month. Most of the SSPs and ad networks will require 28 days to get your sites approved on major DSPs and let the optimization kick in.

iZooto

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iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue

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Ezoic

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Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character, but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

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Setupad

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Setupad is a monetization tool that allows content producers to display programmatic advertising to boost their ad revenue. More than 15 supply-side networks, including Google, are connected to the publisher's ad inventory through Setupad using header bidding technology.

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Google AdSense is a contextual advertising network that helps publishers monetize their websites with global fills. It offers one of the best CPC rates for niche blogs and websites. AdSense is the go-to advertising network for all entry-level publishers. 

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Underdog Media is a dynamic ad monetization network that prioritizes offering its publisher partners highly visible ad units. The EDGE unit, a hybrid slider that can offer both video and conventional display ads, is the flagship item for UDM.

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Infolinks

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Infolinks helps you earn more with smart ads. Infolinks supports over 350,000 publishers worldwide. Publishers will undoubtedly get a stable revenue source, reliable technology, solid account management, and a positive user experience.

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