MediaFem Description

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Advertising Disclosure

We might receive a compensation for any sales generated through the links on this website. Some of our partners may compensate us for the business recommendations we provide on the site.

As a full-stack ad monetization network, MediaFem's pathway optimization solution returns transparency, control, and margin to publishers, through its standalone, intermediation platform. They make it easy for publishers to retain their autonomy and avoid complicated relationships with demand partners and intermediaries. MediaFem's holistic demand management and intermediation solutions for publishers integrates ad serving for display, mobile, video, header wrapper capabilities, along with outstream functionality, into one single stack.

The platform has established a standard for selling inventory to programmatic buyers.

Quick Facts
Multiple Formats
~ $100 Payment Threshold

MediaFem Products

MediaFem offers the following products to publishers:

  • AI-powered yield optimization algorithm: Typically referred to the process by which content creators refine their ad campaigns and sales strategies to boost ad revenue.
  • Omnichannel and cross-platform: Omnichannel integrates your marketing endeavors and the associated analytics and strategies under one channel, whereas cross-channel makes it easier to track performance metrics across various touchpoints.
  • Transparent and unique trading platform: Ensures security and upholds privacy through unique pathway optimization solutions

MediaFem Software Images

MediaFem Features and Capabilities

MediaFem helps publishers maximize the value of every impression by providing the following features:

  • Global access to diverse demand: Connects your inventory to hundreds of Demand-Side Platforms (DSPs) and trading desks, along with the tens of thousands of advertisers they represent
  • Greater yield for every impression: Helps you monetize your audience for greater yield on impressions, and their seamless integrations help you reach thousands of new buyers.
  • Advanced automation: Helps automate the process of packaging, negotiating, and executing reserved premium buys. MediaFem enables you to use your first-party data and sell reserved audiences to buyers in demand.
  • Brand protection: Helps deliver world-class campaigns from brands that we have vetted and that you can trust. MediaFem uses a diversified approach to measure the quality of every demand source we allow onto their platform.
  • Various formats according to your business: Allows you to choose from a wide variety of placement types that are completely customizable to your site layout and design. MediaFem offers advanced header bidding solutions to maximize the impact of real-time bidding.
  • Customization to header bidding configuration: Allows you to test and measure to optimize your setup.

MediaFem Payment Info

MediFem makes sure that the publishers are paid in 53 days via PayPal or ACH, or Wire Transfer. MediaFem pays publishers who have at least a $100 balance at the end of the month. Once your account balance reaches $100, your payment will be submitted in approximately 53 days.

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MediaFem Key Facts

  • MediaFem is a full-stack ad monetization platform that promotes revenue growth through publisher freedom, more control and transparency.
  • It is an independant ad tech leader with 1000 premium publishers
  • They are connected with major local and global demand partners
  • They ensure data privacy and transparency

MediaFem Publisher Eligibility

The publishers must have an audience that arrives at the domain from organic sources, and the traffic must meet the quality standards set by MediaFem. The content must be original, safe for work, and must not contain prohibited content.

MediaFem Revenue Share

For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. MediaFem could have a lower percentage of revenue only if the publisher generates more than 60 million impressions per month.

MediaFem Ad Formats

MediaFem offers various ad formats like:

  • Display ads: It is essentially a blanket term for image/video ads of all shapes and sizes. It uses a push approach where users who see your display ads are targeted purposefully for those ads.
  • Native ads: These are ads that match the site's look and feel and provide a good user experience. 
  • Video ads: A dynamic and engaging way for businesses to reach their target audience, with high CPMs

MediaFem FAQ

The site can contain no more than 5 ads per page. Mobile Apps must have no more than 3 ads per screen.

Yes. These are the requirements: 1. The publisher must own or have a direct relationship with the domain represented by MediaFem 2. Ads.txt file has to be present, and the publisher or representative must list the seller ID from MediaFem in the ads.txt file.

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