An advanced programmatic advertising technique, Header Bidding techniques help publishers offer their ad inventory to various demand sources at the same time. It helps advertisers bid on ad impressions before the ad server is called, which results in fair and transparent bidding and auction process. Header bidding solutions help publishers implement header bidding on their websites. These solutions generally have a script that is placed towards the head of the website and intimates various demand sources like ad exchanges or Supply Side Platforms with respect to collecting bids in real-time. The one bidding the highest is chosen to display their ads.
Header bidding solutions offer several benefits for publishers, including:
All in all, these solutions significantly improve the revenue and publisher’s profitability via a more competitive and transparent auction process, better control and optimization capabilities, and access to a broader range of demand sources and advertisers.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage.
Freestar's header bidding solution enables publishers to open up their ad inventory for bidding to multiple demand partners in real-time, optimizing ad revenue by creating a competitive environment. Header bidding allows publishers to achieve higher CPMs for their ad space while ensuring they work with the most effective partners.
Admixer is a global AdTech vendor that provides digital advertising products and services for publishers, brands, and advertising agencies.
Adnimation is a Header Bidding Solution Partner that offers pre-bids form various premium networks for your inventory while keeping up the site speed. They allow only some preferred network accounts and their partners are accepted with ease.
Automatad's advanced header bidding solution helps publishers receive bids directly from the demand partners who are not currently bidding for their inventory, resulting in higher revenue. The switch from selling ad inventory via one demand source to using header bidding can increase ad revenue by up to 65%.
The powerful video ad player by Advergic connects your video inventory with a solid video ad services and facilitates the serving of video ads with any tag and in any format on any platform. Advergic's video player helps run all your direct or programmatic campaigns easily and generates higher revenue, engagement and provides advanced analytics. The easy to integrate and customize player helps optimize your campaigns for better performance.
Selection of the best header bidding solutions for publishers can be quite challenging because there are too many options available in the marketplace. Here are some factors that you must consider when choosing the best header bidding solutions:
Header bidding CPM (Cost Per Mille) rates can vary significantly depending on various factors, including the website or app, the header bidding setup, the demand from advertisers, and the niche of the content. Header bidding is an advanced advertising technique that allows publishers to offer ad inventory to multiple demand sources simultaneously, increasing competition and potentially driving up CPM rates. Header bidding CPM rates range widely, from a few cents to several dollars or more per 1,000 ad impressions. They are usually $3 to $8 for tier one traffic, $0.50 to $2 for tier 2, and $0.20 to $0.75 for tier 3 traffic. However, it's crucial to understand there are several factors that influence header bidding CPM rates:
Once you consider these factors, you will surely find a header bidding solution that meets your specific needs and helps you maximize revenue potential from your ad inventory.
One major risk of a header bidding solution is that it can decrease website performance if the solution has not been properly optimized. Also, it comes with a risk of fraudulent activity if the demand sources' participation in the auction is not reputable. Finally, these solutions may require additional technical resources and expertise to implement and manage effectively.
Header bidding solutions can cause your website’s load time to slow down if the solution has not been properly optimized. Most solutions offer optimization features that can minimize the negative impact on website performance.
If you are looking for a header bidding solution, you must consider various factors like ease of use, integration with your existing ad tech stack, support for multiple demand sources, reporting and analytics capabilities, customer support, cost, and reputation and track record of the solution provider.