Best Header Bidding Partners for Publishers

An advanced programmatic advertising technique, Header Bidding techniques help publishers offer their ad inventory to various demand sources at the same time. It helps advertisers bid on ad impressions before the ad server is called, which results in fair and transparent bidding and auction process. Header bidding solutions help publishers implement header bidding on their websites. These solutions generally have a script that is placed towards the head of the website and intimates various demand sources like ad exchanges or Supply Side Platforms with respect to collecting bids in real-time. The one bidding the highest is chosen to display their ads. 

Benefits of Header Bidding Solutions for Publishers

Header bidding solutions offer several benefits for publishers, including:

  • Increased revenue: Once publishers enable various demand sources to bid on ad inventory, these solutions create a more competitive and transparent auction process and result in increased revenue for publishers.
  • Improved fill rates: These solutions lead to an improvement in fill rates by allowing publishers to access a broader range of demand sources and advertisers.
  • Increased competition: These solutions cause an increase in competition for ad inventory, and that leads to higher bids and better prices for publishers.
  • Better control and transparency: These solutions help publishers gain better control and transparency over the ad auction process, which helps them optimize ad inventory and maximize revenue.
  • Multiple demand sources: These solutions allow publishers to work with different demand sources, including ad exchanges, SSPs, and DSPs (Demand Side Platforms), that can increase revenue and improve fill rates.
  • Real-time bidding: These solutions allow real-time bidding, which helps publishers receive bids from varying demand sources simultaneously, which results in faster ad serving and a better user experience.
  • Customization and optimization: These solutions offer customization and optimization capabilities, which allows publishers to curate their ad inventory to specific audiences and optimize their revenue potential.

All in all, these solutions significantly improve the revenue and publisher’s profitability via a more competitive and transparent auction process, better control and optimization capabilities, and access to a broader range of demand sources and advertisers. 



Geniee offers a comprehensive header bidding solution for publishers, enabling them to maximize ad revenue by facilitating simultaneous auctioning of ad impressions to multiple demand sources. Publishers benefit from increased competition among advertisers and enhanced transparency in ad transactions, ultimately optimizing their monetization strategies.

Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.

No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage.

Freestar's header bidding solution enables publishers to open up their ad inventory for bidding to multiple demand partners in real-time, optimizing ad revenue by creating a competitive environment. Header bidding allows publishers to achieve higher CPMs for their ad space while ensuring they work with the most effective partners.

Adnimation is a Header Bidding Solution Partner that offers pre-bids form various premium networks for your inventory while keeping up the site speed. They allow only some preferred network accounts and their partners are accepted with ease.

For web publishers, Clickio provides an all-in-one technological solution that combines a cutting-edge, AI-powered ad platform with integrated compliance, site performance, and analytics capabilities.

Admixer is a global AdTech vendor that provides digital advertising products and services for publishers, brands, and advertising agencies.



The powerful video ad player by Advergic connects your video inventory with a solid video ad services and facilitates the serving of video ads with any tag and in any format on any platform. Advergic's video player helps run all your direct or programmatic campaigns easily and generates higher revenue, engagement and provides advanced analytics. The easy to integrate and customize player helps optimize your campaigns for better performance.

Automatad's advanced header bidding solution helps publishers receive bids directly from the demand partners who are not currently bidding for their inventory, resulting in higher revenue. The switch from selling ad inventory via one demand source to using header bidding can increase ad revenue by up to 65%.

How to Choose the Best Header Bidding Solutions for Publishers?

Selection of the best header bidding solutions for publishers can be quite challenging because there are too many options available in the marketplace. Here are some factors that you must consider when choosing the best header bidding solutions:

  • Ease of Use: You must find solutions that are easy to set up and use. It must have a user-friendly interface that helps manage your ad inventory and view performance reports easily.
  • Integration with existing ad tech stack: You must make sure that solutions integrate smoothly with your existing ad tech stack and is compatible with your website CMS, ad server, and other ad tech tools.
  • Support for multiple demand sources: Find solutions that support multiple demand sources, like ad exchanges, SSPs, and DSPs, because it helps access a broader range of advertisers and maximize revenue potential.
  • Reporting and analytics capabilities: You must find solutions that provide robust reporting and analytics capabilities that allow you to monitor performance and make informed decisions about your ad inventory.
  • Customer support: Find solutions that offer reliable and responsive customer support and help contact the vendor easily if you encounter any issues or have questions about the solution.
  • Cost: You must consider the cost of the solution carefully, including any upfront fees, ongoing maintenance costs, and revenue share agreements, and choose a solution that fits within your budget and offers a reasonable return on investment.
  • Reputation and track record: You must conduct solid research on the reputation and track record of the header bidding solution provider and look for reviews and case studies from other publishers to ensure the solution has a proven track record of success.

Header Bidding CPM Rates

Header bidding CPM (Cost Per Mille) rates can vary significantly depending on various factors, including the website or app, the header bidding setup, the demand from advertisers, and the niche of the content. Header bidding is an advanced advertising technique that allows publishers to offer ad inventory to multiple demand sources simultaneously, increasing competition and potentially driving up CPM rates. Header bidding CPM rates range widely, from a few cents to several dollars or more per 1,000 ad impressions. They are usually $3 to $8 for tier one traffic, $0.50 to $2 for tier 2, and $0.20 to $0.75 for tier 3 traffic. However, it's crucial to understand there are several factors that influence header bidding CPM rates:

  • Website or App Quality: High-quality websites or apps with engaging content and a loyal user base tend to attract more demand from advertisers, leading to higher CPM rates.
  • Ad Network and Demand Partners: The choice of ad networks and demand partners in your header bidding setup can greatly affect CPM rates. Some partners may have higher-paying advertisers or specialize in specific niches.
  • Niche or Vertical: The specific content or niche of your website or app can impact CPM rates. Niche sites may command higher rates, as advertisers are willing to pay more to reach a targeted audience.
  • Ad Placement and Format: The placement of ad units and the ad formats used can influence CPM rates. For example, above-the-fold placements often yield higher rates than below-the-fold placements.
  • Audience Demographics: The demographics of your audience play a significant role. Advertisers may pay more for ads shown to users with specific characteristics or from certain geographic locations.
  • Competition: The number of demand partners in your header bidding setup and the competitiveness of your niche can affect CPM rates. More competition among advertisers usually leads to higher rates.

Once you consider these factors, you will surely find a header bidding solution that meets your specific needs and helps you maximize revenue potential from your ad inventory.

Frequently Asked Questions

One major risk of a header bidding solution is that it can decrease website performance if the solution has not been properly optimized. Also, it comes with a risk of fraudulent activity if the demand sources' participation in the auction is not reputable. Finally, these solutions may require additional technical resources and expertise to implement and manage effectively.

Header bidding solutions can cause your website’s load time to slow down if the solution has not been properly optimized. Most solutions offer optimization features that can minimize the negative impact on website performance.

If you are looking for a header bidding solution, you must consider various factors like ease of use, integration with your existing ad tech stack, support for multiple demand sources, reporting and analytics capabilities, customer support, cost, and reputation and track record of the solution provider.