An advanced programmatic advertising technique, Header Bidding techniques help publishers offer their ad inventory to various demand sources at the same time. It helps advertisers bid on ad impressions before the ad server is called, which results in fair and transparent bidding and auction process. Header bidding solutions help publishers implement header bidding on their websites. These solutions generally have a script that is placed towards the head of the website and intimates various demand sources like ad exchanges or Supply Side Platforms with respect to collecting bids in real-time. The one bidding the highest is chosen to display their ads.
Header bidding solutions offer several benefits for publishers, including:
All in all, these solutions significantly improve the revenue and publisher’s profitability via a more competitive and transparent auction process, better control and optimization capabilities, and access to a broader range of demand sources and advertisers.
Setupad is one of the best website monetization platforms to increase ad revenue for publishers. Enjoy superior client support and have access to top SSPs.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
No matter the size of their webpage, The Moneytizer is a plug-and-play ad network that makes it simple for publishing companies to connect with advertisers. The platform is based on their in-house Header Bidding technology, which enables them to link numerous advertising partners with each webpage.
Freestar is an ad tech firm with a publisher-focused focus that was founded in 2015 and had its corporate headquarters in Phoenix, Arizona. They were placed first on the Inc 5,000 list in 2019.
Automatad has been hand-picked by Google for its track record of helping publishers succeed. Automatad is a publisher-focused firm that offers the most comprehensive package of programmatic monetization technologies on the market today. Because of its subject-matter expertise and the reliability of its solutions, it is now handling the programmatic requirements for more than 100 publications worldwide.
Admixer is a global AdTech vendor that provides digital advertising products and services for publishers, brands, and advertising agencies.
Adnimation believes that creators should be able to pursue their passion. To create. To succeed. To make the internet a better place. That’s why its mission is to empower creators with the means to succeed and transform their creative passion into sustainable and long-term business success.
Selection of the best header bidding solutions for publishers can be quite challenging because there are too many options available in the marketplace. Here are some factors that you must consider when choosing the best header bidding solutions:
Once you consider these factors, you will surely find a header bidding solution that meets your specific needs and helps you maximize revenue potential from your ad inventory.
One major risk of a header bidding solution is that it can decrease website performance if the solution has not been properly optimized. Also, it comes with a risk of fraudulent activity if the demand sources' participation in the auction is not reputable. Finally, these solutions may require additional technical resources and expertise to implement and manage effectively.
Header bidding solutions can cause your website’s load time to slow down if the solution has not been properly optimized. Most solutions offer optimization features that can minimize the negative impact on website performance.
If you are looking for a header bidding solution, you must consider various factors like ease of use, integration with your existing ad tech stack, support for multiple demand sources, reporting and analytics capabilities, customer support, cost, and reputation and track record of the solution provider.