Best Ad Networks in Poland for Publishers
Poland’s digital advertising scene is booming, making it a great time for publishers to cash in. With digital ad spending projected to hit $2.72 billion in 2025 and a steady growth rate of 7.4% year-over-year, the opportunities are only getting bigger. Publishers who tap into the top ad networks in Poland can take advantage of solid CPM rates — around $1.50 to $3 for display ads and $5 to $10 for video ads. The key is choosing networks that offer strong localized targeting and versatile ad formats that actually connect with Polish audiences.
With GDPR compliance being non-negotiable for over 90% of European businesses, working with networks that prioritize privacy and reliable payment systems is crucial. To stay ahead, publishers should keep testing different formats — especially video, which sees average engagement rates of 1.84% across Europe — and continuously optimize placements. With the right network and strategy, monetizing content in Poland’s digital space has never looked more promising. That said, let's look at the best ad networks in Poland for publishers:
Key Considerations for Choosing The Best Ad Networks in Poland
Looking for the right ad network for your Polish audience? Here's what to keep in mind to boost your revenue and get the most out of your ad performance:
- Competitive CPM Rates for Polish Traffic: Recent data from Adkontekst shows the average CPM for display ads in Poland sits around €0.45. To really make your traffic count, go for ad networks that offer higher-than-average CPMs specifically for Polish audiences. Some networks cater directly to Central and Eastern Europe — and they tend to pay better for Polish impressions.
- Localized Targeting for Polish Audiences: With over 22.4 million internet users in Poland as of 2023, localized targeting is a must. Make sure the network supports geo-targeting, Polish-language targeting, and demographic filters so you can serve the right ads to the right people.
- Ad Formats that Actually Perform: The average CTR for display ads in Poland is just 0.12%, so format matters. Native ads are a smart pick — 70% of users prefer them because they blend in naturally with content. Video ads are also trending, especially among younger audiences, with 84% of users in Poland watching online videos regularly.
- Reliable Payment Methods and Transparent Reporting: Choose ad networks that make it easy to get paid. Look for trusted options like PayPal, direct bank transfers, or local payment methods such as Przelewy24 — already used by nearly 45% of Polish consumers for online transactions. Transparent reporting dashboards are also key for tracking performance without the guesswork.
- Compliance with Polish and EU Data Privacy Laws: Poland follows strict EU data privacy laws under GDPR. So, make sure any network you work with is fully compliant. It’s not just about avoiding fines, but building trust with your audience.
HilltopAds is an ad network operating in Poland, offering publishers a variety of ad formats such as popunders, in-page ads, video VAST, video sliders, banners, and MultiTag options. The platform provides advanced monetization tools, including anti-AdBlock solutions and clean, safe ad feeds, to help publishers maximize their revenue.
Setupad is a robust ad network operating in Poland, offering programmatic advertising solutions to help publishers optimize their revenue. With a focus on header bidding and real-time analytics, it enables publishers to efficiently manage ad inventory and maximize earnings across various ad formats.
OptAd360 is an ad network operating in Poland that offers publishers a range of monetization solutions through targeted display ads. With a focus on maximizing revenue, the platform provides access to global demand while ensuring optimized ad performance and user experience.
Vidverto.io is an ad network operating in Poland, offering video ad solutions designed to enhance monetization for publishers. Their platform focuses on delivering high-quality, engaging video ads while providing tools for seamless integration and optimized revenue generation
Yieldbird is an ad network operating in Poland that helps publishers optimize ad revenue through a combination of programmatic advertising and strategic yield management. With a focus on data-driven solutions, it supports publishers in maximizing their earnings across various digital channels.
Voluum is a performance-driven ad network operating in Poland, offering advanced tracking and optimization tools for publishers. It provides detailed analytics and automated features to help publishers maximize their ad revenue and improve campaign performance.
Zeropark is an ad network operating in Poland, offering a variety of traffic sources including pop-unders, push notifications, and display ads. It provides publishers with tools for traffic optimization and monetization through a focus on high-quality, targeted user engagement.
Adshares is an ad network operating in Poland that connects publishers with a decentralized marketplace for buying and selling digital ad space. With a focus on blockchain technology, it offers transparent and efficient monetization solutions for publishers seeking to optimize ad revenue.
PeerClick operates in Poland as an ad network offering advanced tracking and analytics solutions to help publishers optimize their ad campaigns. Its platform provides detailed insights and real-time data, enabling publishers to enhance performance and maximize revenue.
FireAds is an ad network operating in Poland, specializing in performance-based marketing solutions for publishers. It offers a variety of monetization opportunities, focusing on affiliate programs and tailored campaigns to help publishers maximize their earnings.
Best Practices for Ad Placement in Poland
To maximize your ad revenue in Poland, consider the following best practices for ad placement:
- Mobile Optimization: It is important that ads are mobile-friendly since 76% of Polish people go online using their smartphones .
- Strategic Ad Placement: Establishing the best positions for video and native ads. These ad types are most effective when they are located in easy to find areas such as above the fold or between videos. Be mindful of user experience to avoid ad fatigue and maximize engagement.
- Regular A/B Testing: Test different ad formats and placements to determine what works best with your audience.Continuous A/B testing will help optimize your ad strategy and increase overall revenue. A/B testing will assist.
Boasting around 34.6 million savvy internet users, the digital ad market in Poland is ripe for monetization through strategic digital advertising. To make the most of this potential, it’s essential for publishers to partner with top-performing ad networks in Poland that offer competitive CPMs, engaging ad formats, and dependable payment systems. The right network can make all the difference in turning Polish traffic into serious revenue.
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