With Multiple Customer Management (MCM), publishers with access to Ad Manager can earn revenue with the help of third-party providers who can consult, represent, and manage networks or inventory on their behalf. Small publishers can delegate their Ad Manager network management to a third-party publisher upon request. This establishes a parent-child relationship, where the network that requests access is the "parent publisher," and the network that grants access is the "child publisher."
MCM partners are companies that Google approves and provide a range of services to help publishers increase their overall advertising revenue. You need to provide the network code to your MCM partner and approve the authorization to represent your inventory. Most MCM partners have developed header bidding and other advanced monetization technologies to assist publishers in their monetization. They usually charge 10-30% of the revenue share based on the revenue uplifts they bring for your websites.
Choosing the right MCM partner can be a daunting task, but there are several key factors to consider:
Premium Ads, an MCM Partner, offers publishers high-quality, targeted advertising solutions aimed at maximizing revenue. These services leverage advanced targeting capabilities and premium ad placements to ensure optimal engagement and monetization opportunities for publishers.
Predicto, an trusted MCM partner, empowers publishers to optimize their content distribution and audience targeting seamlessly, maximizing growth and engagement potential. With industry-leading forecasting and yield optimization tools, they maximize audience value through precise data-driven strategies.
Sendwebpush is an MCM Partner, designed to assist content creators in monetizing their work through effective ad management. It provides tools and support for managing advertisements on websites, aimed at optimizing revenue generation effectively. Sendwebpush values the importance of creators' work and aims to foster the creator’s content through strategic ad placement and management.
As an MCM partner, TargetVideo specializes in enhancing monetization through video content and advanced advertising solutions for publishers. Their platform integrates seamlessly with publishers' existing systems, providing robust tools for video distribution, audience engagement, and revenue optimization across multiple channels.
Ampliffy serves as a trusted Multi-Client Management (MCM) partner for publishers, specializing in maximizing revenue streams through innovative ad tech solutions and strategic collaborations. Their platform offers a robust video solution tailored for publishers seeking to expand their audience, particularly targeting a youthful demographic. By integrating video content and pre-roll in-stream video ads, Ampliffy enables publishers to enhance their user experience while tapping into new advertising revenue opportunities.
American Hometown Media serves as a trusted MCM partner for publishers, specializing in programmatic monetization across various verticals, including food, lifestyle, tech, and beauty. They offer tailored solutions that integrate content management, audience engagement, and monetization strategies, empowering publishers to maximize their reach and revenue potential.
AdZep specializes in providing comprehensive monetization solutions and commercial operations for publishers, helping them optimize revenue streams across various platforms. As MCM Partners, they offer advanced tools and strategic insights to maximize advertising performance and grow audience engagement.
ADOP Inc, as an MCM Partner, offers publishers comprehensive monetization solutions through advanced ad management technologies. They provide tailored strategies to maximize revenue streams while ensuring efficient and transparent ad delivery processes. By prioritizing publisher needs and leveraging innovative ad-tech solutions, ADOP establishes itself as a trusted partner in the digital advertising ecosystem.
152 Media serves as an MCM (Media Channel Management) Partner, offering comprehensive services to publishers. They specialize in optimizing revenue streams, enhancing content distribution, and providing strategic insights with access to international markets, utilizing advanced technologies to maximize publisher engagement and profitability.
PuFuture ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth. The platform's diverse, flexible ad formats and industry-leading tech ensures that you always get the highest bids for your inventory from leading demand sources on the market.
MCM platforms offer several benefits for publishers, including:
The comparison here can help you understand the difference between Google MCM Partners, Google SPM partners, and Google AdSense.
Features |
Google MCM | Google SPM | AdSense |
Google AdX | Yes | Yes | – |
Google Open Bidding | Yes | – | – |
Preferred deals | Yes | – | – |
Programmatic guaranteed | Yes | – | – |
Third-party optimization | Yes | Yes | – |
The CPM uplift that publishers can expect when partnering with MCM (Multi-Channel Network) partners can vary widely based on several factors. The actual uplift will depend on the specific MCM partner, your content niche, audience engagement, and the level of tech and support provided. Here are some general considerations:
In any partnership with an MCM, it's crucial to monitor the performance of your channel and the impact on your CPM rates over time. This will help you understand the direct benefits of the partnership and make informed decisions about its continuation. MCM partners are often called AdX resellers. The MCM partners give approved third parties how to offer Ad Exchange access to their clients and open premium monetization services to more publishers with no high entry requirement cost. Additionally, they offer ongoing support to publishers to maximize their revenue. In addition to Google MCM partners, you will also find ad networks for technology and computing sites helpful.
MCM stands for Multi-Channel Marketing, which involves using multiple channels to reach your target audience, including email, social media, display advertising, and more.
MCM is essential for publishers because it allows them to connect with their target audience through multiple channels, maximizing their reach and increasing their chances of engagement and conversion.
Choose an MCM partner that has experience working with publishers, expertise in the channels you want to target, the technology and tools necessary to execute your campaign effectively, and excellent customer support.